November 17, 2009
Commentary by Scott Soshnick Nov. 17 (Bloomberg) — LeBron James is right. His boyhood idol, Michael Jordan , deserves more. So do the sports fans that pay too much for parking and beer and those wretched personal-seat licenses. James said he’s giving up his uniform No. 23 as way to pay homage to Jordan, the five-time National Basketball Association Most Valuable Player who won six championships with the Chicago Bulls. The Cleveland Cavaliers star and reigning MVP went public with his idea last week after playing a game in Miami as The Man himself sat courtside to take in Nike Inc.’s heir to Air. Enshrining Jordan in the hall of fame isn’t enough, James says. Not for all that Jordan has meant to sports. James knows that Commissioner David Stern isn’t about to alter the NBA’s iconic logo , which is modeled after a dribbling Jerry West . So James, who beginning next season will wear No. 6 in honor of his second-favorite player, Julius Erving , suggested that no NBA player should wear No. 23. James wants a leaguewide moratorium on Jordan’s number. Every team. That’s what Major League Baseball did for Jackie Robinson , whose No. 42 won’t be issued again. James is starting a petition. “I’ve got to get everyone in the NBA to sign it,” he said. “If I’m not going to wear No. 23, then nobody else should be able to wear it.” Critics like Orlando Magic coach Stan Van Gundy point out that Jordan, socially speaking, is no Robinson, who in 1947 became the first black player in the major leagues. Another First So I went to basketball’s version of Robinson, Earl Lloyd, who in 1950 became the first black player in the NBA. Speaking by telephone from his home in Tennessee, Lloyd said he supports any initiative that recognizes Jordan, the basketball player. “Let me tell you why Michael was revered internationally – - he was a prime-time player,” the 81-year-old Lloyd said. “That guy would put more daggers in people’s hearts than Genghis Khan.” Let me take James’s idea a step further. All teams in all sports should retire No. 23 . Put it out there for all to see, fans and players alike, in the rafters and on the outfield walls. These days every owner, general manager, player and even fan could sure use a reminder that there once was a player with no financial motivation who went out there and gave it his best. Best Every Night And not just when a championship ring hinged on that night’s outcome, either. Jordan brought his best every night, including those seemingly random snowy January games in Milwaukee, when he could have sleepwalked his way to 30 points and a win. Andre Agassi in his recently released book admitted to tanking a match. Just didn’t feel like playing that day, he wrote. Try explaining that to Jordan, who hated to lose at anything, anywhere. Even practice. When you see No. 23 on a tank top you think of the bald head who fueled the NBA’s global growth and who helped Nike sell the swoosh without borders. When you see No. 23 you think game-winning shots, of a guy defying gravity, tongue out, doing the unexpected. Most of all you think of effort and winning. Jordan wouldn’t address the media after games until he was dressed, tie knotted just right. It was a much-needed dose of professionalism in a league whose commissioner after Jordan’s retirement felt compelled to implement a dress code. Maybe baseball players would run hard to first base if they were reminded of No. 23 from the dugout. Maybe football players wouldn’t loaf through a play here and there. Following a Lead Consider some of the other NBA players who now sport No. 23: the 76ers’ Louis Williams ; Jodie Meeks of the Bucks and Kevin Martin of the Kings. Something tells me they would be willing to follow LeBron’s lead. Even Lloyd says there will only be one Jackie Robinson. Sure, Lloyd heard the taunts and racial epithets in his day. But here was a kid from Virginia, the cradle of the Confederacy, as he called it, where he’d absorbed much worse. “I used to tell those folks they needed to get someone to do a seminar on name-calling because they were rank amateurs,” Lloyd said, letting loose a belly laugh. This isn’t about Jordan living up to the legacy of Robinson. It’s about recognizing a man who changed the sports landscape. All while the world was watching. “Any accolades relative to basketball — he earned them,” Lloyd said of Jordan, who during the 1994-95 NBA season came out of retirement wearing the No. 45. He returned to No. 23, which had already been retired by the Bulls. Answering Skeptics James ought to silence skeptics who will surely point out that changing uniform numbers is a surefire way for a player to sell more jerseys. James can do that by including in his petition the idea that all proceeds from sales of his No. 6 go to charity. James’s jersey is the second-best seller in the league to the Lakers’ Kobe Bryant , who several years ago switched to No. 24 from No. 8. The NBA likes to say it cares. We know Jordan did — about winning. A daily reminder might just be what sports needs these days. ( Scott Soshnick is a Bloomberg News columnist. The opinions expressed are his own.) Click on “Send Comment” in the sidebar display to send a letter to the editor. To contact the writer of this column: Scott Soshnick in New York at ssoshnick@bloomberg.net
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October 14, 2009
It’s Breast Cancer Awareness month, and breast cancer is not the only thing you should be aware of. The next time you see pink packaging beckoning you from the shopping aisle, don’t fall for it right away – sometimes, pink is just pink. According to a report by Wish TV , some products (especially cleaning supplies) just slap some pink on their packaging and a “Breast Cancer Awareness” emblem, but don’t take it a step further by donating any proceeds. There’s arguably nothing wrong with making people aware of Breast Cancer Awareness month. However, it’s clearly a marketing ploy, as consumers understandably assume that a pink ribbon equals a donation. So instead of donating to the cause, the company actually capitalizes off of it. Things are also ambiguous when it comes to companies that are making donations. Breast Cancer Action , the watchdog of the breast cancer movement, is a great resource for tracking down information such as: how much money is being donated per purchase, to what organization, and for what kind of research. The Better Business Bureau also issued a warning of fake pink ribbons and how to avoid being duped. A simple way of spotting products that definitely donate to the cause is by looking for the pink ribbon paired with a dot, which is the symbol for the Susan G. Komen for the Cure foundation. Bottom line: Think before you buy pink.
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