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While the number of planned layoffs did fall in March in the US, the rate of joblessness is still alarming. When jobs are scarce and hopelessness is rife, what can you do in a down economy where you cannot see any obvious options for return to work? How does brain science and psychology research help us deal with this? A person who has just lost a job feels shocked, alarmed and depressed. This is understandable and to a certain extent conventional psychology teaches us that this grief reaction to loss is normal. The problem arises when the grief is prolonged due to not seeing any obvious options. In a world where resources are limited, who are the people who survive and win? Jobless people who are reengaged in the workforce need to remember that their job loss in many instances has nothing to do with their own incapacity. It is often a product of the financial environment. As a result, taking on the emotional burden of shame and regret just adds to the burden of fear and not knowing how survival is possible. So, my first request would be to feel the fear but not the shame and regret which can be debilitating to motivation. The fear is natural, and within limits, can be motivating. When it is excessive, it may put the brain in reaction mode, and as a result, the brain may either flee opportunities or feel paralyzed in the face of them. Winners in the jobless situation never stop looking for alternatives. This is because they understand that joblessness means that they have to climb a mountain to see the opportunities on the other side. Those who are hopeless give up because they cannot see the answer from where they are standing. But those people who move forward first are at an advantage. They use what I call “possibility thinking” rather than “probability thinking.” It is absolutely true that finding a job in this economy is not highly probable for many, but totally false that it is not possible. The problem is that it takes a certain effort and motivation to pursue what is possible but not probable, and the disappointment of the job loss leaves people feeling hopeless and stuck. I therefore advocate “possibility thinking.” The reason I do is that when we feed our brains possible choices, the brain’s unconscious “navigator” starts to sketch a plan to move us toward potential solutions. If at first we do not see the answers, it does not matter. Simply feeding the brain information will help us see possibilities. In the best situations, we will not only find solutions but also better alternatives than we had previously had. So what does this translate to practically. If we know that at a brain level, we must feed the unconscious navigator (the posterior parietal cortex) and that we must continue to move rather than being paralyzed, here are a few suggestions: Look through classifieds at a set time each day. Make it a focused task rather than an incidental happening. When looking for jobs, rather than simply seeing if you like something or not, make a list of certain features that appeal to you. e.g. flexibility, work from home, short commute. This will start the process of feeding your brain information to attend to. When a job is almost what you want but not exactly what you want, ask yourself the following questions: Is there a way I can start a business like this? What is the one step above this job that would make me apply for it? What do I stand to lose by applying for it? Start going for interviews at a level that is below what you want. In this way, someone you meet may be able to refer you to a job that you actually like. Think of definite ways to motivate yourself each day. Physical exercise, a massage, or doing anything that you love will help you see the jobs that you are looking at differently. Realize that being jobless can also motivate you to stay that way. It may reduce your anxiety, and make you feel comfortable about not having to perform. Avoid being in this rut. The longer you are in it, the harder it is to leave. Being jobless is probably not your “fault.” Be easy on yourself. To remind yourself of your talents, write out positive qualities about yourself a few times a week. An effective way to do this is to write out one or two letters describing why you are ideal for a job even if you are not applying for it. This will help focus your attention on your strengths. This is just to remind you that the difficulty you experience after losing your job is not easy to get over. However, the earlier you start to move toward your next goal, the more you will be at an advantage when the opportunity arises.

More:
Srinivasan Pillay: What Do You Do if You Are Jobless? Insights About the Business Brain

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Barry Moltz: Can I Pick Your Brain?

by on December 23, 2010

What is the most popular question asked in the New Year? As small business owners go into planning mode, it’s “Can I pick your brain?” I love helping people and paying it forward, but this expression really isn’t very visually appealing to me. While we realize that not every business meeting needs to have a form of financial return, there are certain guidelines we need to set in order to effectively give back to the business community, but at the same time accomplish the goals we set for our own companies. Here are six rules to follow if you want to help. but not lose track of your own work: 1. Begin by asking: “Do you need help as a possible paying customer or just some friendly advice?” This sets expectations on both sides. Determine if this a future prospect or a one time free advice call? Schedule it appropriately. 2. Then ask “How specifically can I help you?”. This focuses the call so it does not ramble on for a very long time without you being able to provide the help the person needs. 3. Do it on the phone . Everyone wants to meet for a breakfast or lunch. This takes at least two hours between getting to the appointment and having the meal. We can’t afford this type of time commitment (or weight gain) on an ongoing basis. 4. Set a time that is convenient for you . I typically do these calls while I am driving or waiting at the airport. These are times where I am not looking to accomplish heavy work, but can still focus on helping the person. 5. Set a time limit and keep to it . I tell people that I have 15 minutes and announce it at the beginning of the call. If you haven’t been able to help the person in 15 minutes, then they need to seek a free resource that is available or pay you. 6. Set a limit on follow up by email . Tell them they can follow up by email, but if more than a few emails come, see advice in #5 . While there may be some people you want to invest in on an ongoing basis as their mentor, these are the rules you need to follow for everyone else. Remember, time truly is money, but you can still help others without sacrificing your goals. What rules do you have for people “picking your brain?”

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Barry Moltz: Can I Pick Your Brain?

Carolyn Ziel: Taking Failure Off the Table — Really!

November 27, 2010

My father helped me get a summer job on a movie my first year in college. I was excited to be working on a major motion picture and a little nervous. I wanted to be a success, not a failure! My Dad gave me some great advice. He said, “No matter what anyone asks you to do, just say yes, even if you don’t know how to do something, say yes. Then go and learn what you need to learn to finish the job”. I took this advice to heart. On that movie set I learned what it meant to be solution-driven. I learned how to be creative and resourceful by focusing on solutions. On movie sets, there is only yes for an answer, it is all about finding a solution. Failure isn’t even an option! Now, if I find myself presented with a challenging situation, I don’t get discouraged or feel defeated. As long as I’m working toward my dream, I’m OK. Most successful people know on some level that they’re going to achieve their dreams. No matter how out of reach their dreams might seem, they take steps each day to move forward. If things don’t go exactly as planned they still keep moving forward. Adapting this mindset will allow you to succeed in big ways. Failure is never the option; the only option is finding a workable solution. That is what Allison Maslan, CEO of Blastoff Life and Business Coaching , did when she had an idea for coaching software: Blastation Interactive Goal Setting and Life Coaching Software . Allison wanted to create an online software experience for her clients. Rather than buy someone else’s software, she developed her own. Although she didn’t know the first thing about software development, she didn’t let that stop her. Allison takes failure off the table. It is never one of her options, period. Allison developed Blastation when she was unable to find adequate goal setting software to use with her coaching clients. “It’s a lively software that helps keep you organized, optimistic and inspired so you can stay on track to make your dream life a reality”. This unique web-based software can be accessed anywhere there is an internet connection. ” Blastation will help you to clarify and attain your large and small life dreams and visions in an exciting and stimulating way”. The software enables users to break their goals down into easy-to-follow incremental steps, called ‘Mini Feats’, that allow bigger projects to be more easily achieved. These steps are then posted on your personalized online Blastation Calendar to keep your personal and professional life organized. Allison thought of everything: Blastation can even send e-mails and host your online address book. “If you are creating something new and you have a fear of failure, you can take a different approach. Whatever happens, whatever wall I hit, I just have to figure out a solution and then I can never fail, I just find a solution”. Allison’s right, when you shift your focus to finding a solution, you rewire your brain. According to David Rock in his book Your Brain at Work , “unmet expectations often create a threat response” and the “brain is built to avoid threat, people tend to work hard to reinterpret events to meet their expectations”. In other words, if we tell our brain something, it listens. Look for solutions and adjust your expectations. David Rock recommends the following: “stay in a positive state of mind, find ways to keep coming out ahead of your expectations over and again, even in small ways”. And maybe most importantly, “when a positive expectation is not being met, practice reappraising the situation”. Direct your brain’s energy into finding solutions. Focus on learning new tools to support your goals. Explore new ideas and new ways of doing things. Allison’s solution was simple: she reached out to an expert software designer. Allison had an idea. She didn’t know how to develop software, but she knew what she wanted and focused on that. She found a solution and her dream materialized in a big way: her software is used internationally! First say “yes” to yourself and your dreams, then take the necessary steps to achieve them. Allison’s motto is, “keep your head pointing towards your dream, walk towards it daily and don’t let anyone tell you it can’t be done”! With this kind of solution-driven attitude anything is possible.

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Left Brain Marketing — A Leading Demand Generation Strategy Agency — Announces Two Key Additions to Its Leadership Team — Robert J. Moreau and Adam B. Needles

October 22, 2010

MENLO PARK, CA–(Marketwire – October 22, 2010) –   Left Brain Marketing , a Silicon Valley-based demand generation strategy agency, announces the addition of Robert J. Moreau and Adam B. Needles (Twitter: @abneedles ) to the agency’s leadership team. The agency helps enterprise marketing organizations develop and grow successful demand generation programs. These two key additions deepen the agency’s core competencies in client service and demand generation strategy.

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Dan Goleman: Performance Reviews: It’s Not Only What You Say, But How You Say It

September 19, 2010

Performance reviews are the HR ritual that everyone dreads. And now brain science shows that positive or negative, the way in which that review gets delivered can be a boon or a curse. If a boss gives even a good review in the wrong way, that message can be a low-grade curse, creating a neural downer. So I learned while reviewing recent scientific findings for an upcoming webinar that has got me rethinking the concept of emotional intelligence . The neuroscientist Richard Davidson at the University of Wisconsin has found that when we’re in an upbeat, optimistic, I-can-handle-anything frame of mind, energized and enthusiastic about our goals, our brains turn up the activity in an area on the left side, just behind the forehead. That’s the brain state where we are at our best. But when we’re feeling down, with low energy and zero motivation, even anxious, our brain has turned up the volume on the right side. That’s the zone where we punt. And performance feedback that focuses on what’s wrong with us also puts this downer brain area on overdrive. We’re so preoccupied with the bad news (and our fantasies of this meaning we’ll lose our job) that we just don’t have the energy or can’t focus on working at our best. Even the boss’s tone of voice can trigger one or another brain area. In one study, when people got positive performance feedback that was delivered in a negative, cold tone of voice, they came out of the session feeling down–despite the good news. Amazingly, when negative feedback came in a warm, positive tone of voice, they felt upbeat and energized. Of course a boss needs to give employees performance feedback. But too many are poor at giving feedback. The problem here takes two forms: being hyper-critical and focusing only on what’s wrong without balancing it with what’s right, or undermining even positive feedback with a negative tone. Either way, the messages the boss sends activate the wrong brain zone. Inept manager feedback makes us inept. The bad news: this is rampant. The really bad news: it hurts business. That’s the verdict of Samuel A. Culbert , a psychologist at the Anderson School of Management at UCLA. He says annual reviews do more than create more stress for workers. They end up making everybody–those who get them and those who give them–less productive. In theory, artful performance feedback improves our performance, setting us on the right track. Such feedback is best given on the spot (not months later in a formal review), and with a sense of trust and openness between the giver and receiver. It might take the general form of “When you do X, it does not help get to Y, because of Z.” The X and Z here should be a clear and specific–that is, actionable information. But what happens when such on-the-spot feedback comes in the heat of the moment, when the manager is steamed and not caring the least about imparting X, Y, or Z? Managers have their emotional hijacks, too. Then there’s the nightmare of the formal performance review. UCLA’s Culbert argues they are largely a sham–a charade carried out to justify decisions on promotion or pay. And even when they do reflect actual performance, the feedback tends to be hollow rather than giving you a healthy balance of what you do well with what need to improve on–and how. So Culbert suggests instead a performance pre view, where a boss outlines how an employee can do even better. But the neuroscience adds a crucial nuance: even positive news should come with a positive tone. So add to that feedback a dollop of emotional intelligence.

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Karen Luniw: Success in the City: Leveraging Your Brilliance

August 13, 2010

Did you know that right now, right this moment you have the ability with what you already have to leverage your own personal brilliance in order to build your business? Well, you do. One of my favorite things to share with groups I speak to is about how their brain works. Often people claim that their processing capability is less than what I’m about to share with you but no matter how you slice it — it is incomprehensible. The shame is that we don’t always use it to leverage ourselves in our business. The fact is, we work way too hard. Do you go through your day expecting to come across the million-dollar idea? (It’s all relative – for some a million isn’t going to cut it — for others, it’s over and beyond) Next question: Would you be able to recognize the million dollar idea if you saw it? Most people say ‘yes’ at this point. I say it’s not likely they would. This is where we need to start to leverage what you already have — your focus. The fact is, day in and day out, we tend to focus on what’s in front of us and if we’re in business or trying to make a quota — what we’re usually focused on is the problem. C’mon, be honest and think about yesterday — what did you spend most of your day thinking about? It’s a rare bird that can say they were focused solely on the good that’s happening around them. The way our brain works means that whatever we’re focused on, whatever messages we constantly feed it (which turn into beliefs) in turn sets off a mechanism that I compare to a huge radar dish that is constantly scanning the environment to prove us right. I’ll repeat that – whatever we consciously choose to focus on – our brain looks for in order to prove us right….whether it’s right or wrong. Ever lose your keys temporarily? When you did, you were likely muttering to yourself, ‘I can’t find my keys,’ ‘They’re not here.’ Notice what you’re prompting your brain to do. You’re prompting it to prove you right even though your subconscious mind can process over 400 billion bytes of information per second and it knows EXACTLY where your keys are — it can’t send your conscious mind that sensory information because it would be contradicting your focus that ‘the keys are not here.’ It’s the same with us at work. If we’re constantly focused on the problem or the challenges that are facing us — we will find them — it cannot be any other way. The great news is that you can leverage this knowledge and create an almost unfair advantage in your work and business. If you truly start to shift your focus to be expecting the million dollar idea to show up — your subconscious will start to scan the environment for it. This is the first thing you can do to start leveraging your brilliance for your business. If the million dollar idea is there (and it is) if you keep your focus – you will have no choice but to see it. This is just the start in leveraging your brilliance — next, I’ll share how the power of your story can attract all the business you want and how an amazing natural law proves that you can have what you desire for your self and your business. Remember, if you want this to be easier, contact me and we can work together to make this process easier, faster and with great results!! Karen Luniw is the author of Attraction in Action: Your How to Guide to Relationships, Money, Work and Health and is a coach who helps people break through blocks in their personal and business lives. For inspiration, check out her Top 10 Law of Attraction Tips for 2010 movie. There are huge clues in the movie to help you move further towards your goals.

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Eric Haseltine: You’re More Clueless Than You Think: Becoming a Visionary in 5 Easy Steps

August 3, 2010

Insulting audiences with the opening line of a speech is a great way for a speaker to grab their listeners’ attention. I’m friends with a much sought-after dinner speaker, for instance, who gets big bucks for appearances where he starts with “You are all hopelessly clueless.” Fascinated by this speaker’s success–not to mention his healthy fees–I once asked several members of his audience why they enjoyed the insults so much. The answer was always more or less the same: “Well, it’s not really me he’s dissing, but the losers sitting next to me.” No one, it seems, thinks of themselves as clueless, but everyone around them falls short in the “clued-in” department. I’ve often wondered what would happen if my friend took his opening insult one step further, and said, “I know you all believe what I just said doesn’t apply to each of you personally, but it does. You,” he’d say pointing at a haplesslady in the front row, “and you and you and you,” indicating others in the audience, “are mind-numbingly clueless.” Well, this blog gives me a chance to find out. You, dear reader, yes you –and not some literary abstraction of all readers–but you who are sitting there right now reading these words with growing alarm and annoyance, are soooooo clueless! Why? Because your brain runs ancient scripts that hide important “clues” about the world from you. In previous blogs in this series I’ve shown that your brain–automatically, and without your awareness or permission– filters out information that It doesn’t expect Doesn’t want Isn’t focusing on in the moment Is about events beyond the immediate future As if this theft of vital information weren’t bad enough, your brain not only makes you clueless, but makes you clueless to the fact that you’re clueless. It covers its tracks so effectively that you need brain experts– such as me– to clue you in to your cluelessness. Let’s get down to business illustrating how you–yes YOU–are a victim of just one of your brain’s larcenies: robbing you of awareness of distant events that may one day loom large in your life. The ten questions below will establish your VQ (Visionary Quotient) for predicting the future. Simply mark down whether each statement is true or false, then check the correct answers. Your VQ is the number of correct answers divided by 10 (the number of questions). I dare you to take the test, especially if you haven’t read Long Fuse Big Bang , which has all the answers. 1) Predicting the future is impossible 2) Devoting time to the far future improves results in the near future 3) Identifying big wins in much harder than finding quick wins 4) Basic human nature– such as people’s resistance to change –is the biggest single obstacle to progress 5) Appealing to people’s emotions is more effective at selling your vision of the future than appealing to people’s logic 6) Successful visionaries place big bets on a single vision rather than many small bets on multiple alternative futures 7) The biggest obstacles to progress are often factors beyond our control, such as limited budgets, bureaucratic inertia and turf wars 8) The best way to win big with a new product is to ignore what customers say they want 9) Sitting on a big idea–as opposed to acting on it immediately–can be the best way to insure the idea bears fruit 10) The best way to predict the future is to invent it Answers 1) False. Phenomena such as Moore’s Law, (computers double performance at the same price every 18 months) allow accurate predictions based upon technology as far as 10 years into the future 2) True. Imagining the far future helps you discover near term opportunities that you wouldn’t have otherwise thought of. Relaxing assumptions about what is possible lets you stumble upon “impossible” opportunities that are, in fact, very possible 3) False. It takes no more effort to surface big, game changing opportunities than to identify small, near term wins. All that’s needed to spot big wins is to use simple tools such as “Blind spot” analysis–which uncover big opportunities hiding in plain sight– in the course of your normal way of doing business. 4) False. Major advances only occur when visionaries harness, vs. fight, human nature. For example, Jean Monnet slowly built the European Union by by cleverly appealing to tribal instincts of Europeans, persuading them to focus their “us vs. them” attitudes on non-Europeans instead of on intra European rivalries 5) True. People make decisions on emotion, not logic. Passionate arguments, especially those bolstered by rich visual and audio presentations, can move even conservative audiences to action 6) False. Although you can occasionally luck out with a single big bet, the surest way to build a big future, is to “fail fast” with many small, quick experiments. World Class innovators such as Wal-Mart and Proctor and Gamble do this to manage constant change in their businesses and uncertainty about future consumer needs. 7) False. Our own unconscious beliefs, perceptions and attitudes (such as learned helplessness) and aversion to “inconvenient truths” are the biggest obstacles to change. 8) True. The most successful products–such as I Phone- are inspired by innovators who follow their passions, not designers who follow consumer fashion. Henry Ford said “If I’d asked people what they wanted they would have said a faster horse.” 9) True. Big ideas are usually so disruptive that they are only accepted during crises. Waiting to pitch a radical idea until the right crisis comes along is often the best way to keep the idea from dying an early death. 10) True. The future is not cast in concrete, but is moldable. Apple, for example, decides what they want the future to be, then works hard to make that future real. Dr. Eric Haseltine is a neuroscientist, inventor and the author of Long Fuse, BIG BANG: Achieving Long-Term Success Through Daily Victories

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Ken Markman: The Advent of Brand Culture

July 29, 2010

Recognizing the Need for Reinvention Whether you work with brands every day or want to develop your own brand, your success lies in a different place than most experts would have you look. We have a tendency to travel the same road, again and again. We talk incessantly about the same problems: The trade, the economy, the licensor, the licensee, the deal. It’s an endless, circuitous, chain of circumstances with little time or effort directed toward understanding the changing consumer. Who is The New Consumer? They are Millennials. They are your strongest advocates. We’re not the first, nor the last to mention them. But, if you don’t know who they are…the short answer is they’re your future. Their values, attitudes and demographic characteristics are different than all previous generations. They are driving digital technologies that are changing media habits; enabling consumers to self-edit, while at the same time, by choice, become advocates of what is meaningful to them. It’s causing brand-marketers and licensors to reconsider how they are reaching the right audience at the right time with the right message in the right place. Like it or not, they are tethered to technology. Successful products offerings enable Millennials to participate in their own experiences. It is tribal; technology is the acoustic rhythm to their narrative. As a result, the convergence of technology (xbox 360 Kinetic, Apple iPad) and the interplay of mobile phones (apps), immersive retail experiences and location based (touch-screen) venues are the new brand media mix. Millennials Millennials, there are about 80 million of them born between 1980 and 19951. They are the prize. They are who you must embrace. They are not just consumers, they are the owners of your brand. They are advocates who dictate purchase patterns and are the voice of authority. Millennials are setting the new social agenda, in a context called BrandCultureTM. We are just beginning to witness the nuances and shifts of their consumer behavior. The real ah-ha will arrive when we unlock the coding of this generation and the hardwiring of their brains. If you know a Cognitive Scientist, hire them; they’ll be your most trusted resource when unraveling the mysteries of your new consumer and the behavior that is driving businesses, brands and culture in the 21st Century. Consumer Attributes They think in pictures: Images are the narrative of culture. 32,000 years ago the earliest of cave paintings served the same purpose. They’re hard wired into our brain. They work like semeiotic messages. Meaning, the images are the language of story-telling. It’s the earliest form of personal and cultural brand messaging. (Consider: Facebook, Flickr and the iPhone). They remember stories; so, don’t repeat facts: Brands are emotional stories. They are experiences, merging interest with intent by igniting curiosity and inviting consumption. “Your brain didn’t retrieve a fact about an experience,” says Douglas Merrill, former Chief Information Officer of Google, “….your brain retrieved the story.” Their brand is their message: Messages are everywhere. They work as reoccurring themes that bond culture. They establish a context and work like scaffolding in your brain. They function in a setting of story-telling and myth-making where symbols are language and images are text. They embrace the “authentic” power of Social Media: Okay. I get it. We know Social Media is important. But, do you really know why? It’s not because of its instantaneous reach or ubiquitous use. Social Media dominates all other media because of its relevance. It’s your story, shared with others, that touches the same core emotions. They use technology: “It’s not just their gadgets, it’s the way technology has been fused into their social lives.” This is the new “collective -connective,” a social dynamic requiring participation — real, authentic participation. It’s that simple. Why We Believe In What We Create? We remember things that are important when they are experienced as stories. Our brains take notice of them. We become conscious of them. They become relevant, take on a purpose and meaning and move to our memory. Cognitive scientists call this process encoding, which means something is being converted from one format into another. Cultural Myth, Story Telling And Recurring Themes Bond Culture It is based upon the uniquely human capacity to symbolically classify experiences, link and then to share them…the process through which an older generation induces and compels a younger generation to reproduce the established lifestyle, consequently a culture that is embedded in a person’s way of life. This multi-generational social condition is called the “Cultural Evolution Theory” which states, “that traits have a certain meaning in the context of evolutionary stages, and they look at relationships between material culture and social institutions and beliefs.” The importance of realism amid such heightened realities in worlds of fantasy make characters, specifically heroes and their powers, when stripped away, real to an audience that wants to believe they really exist. This transformation is a blurring of “reality’s” fantasy. Captured in symbols and an extremely evolved iconography, popular, recurring themes understood completely or not, become folklore…create a suspended disbelief: a new reality for a new generation… borrowing from the past and making them their own…a form of branded history, with its own images indelibly marked on the minds of a new global audience. The images they represent, from myth to folklore, become the legacy that defines a brand. Central to this process is the concept and arch of the Brand…or as we will call it: BrandCulture KKMBRANDS.COM

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Antidepressants May Help Stroke Patients Recover Mental Skills, Study Says

February 1, 2010

By Nicole Ostrow Feb. 1 (Bloomberg) — Forest Laboratories Inc.’s antidepressant Lexapro may help stroke patients recover some of their mental skills, a study said. Patients who took Lexapro recovered more of their visual and verbal memory after 12 months of treatment than those given a placebo or those who underwent therapy without drugs, researchers reported today in the Archives of General Psychiatry . The University of Iowa study also found that those getting the antidepressant were more able to perform daily living activities. Each year, one-third of the 15 million people worldwide suffering a stroke are left permanently disabled, according to the World Health Organization . Declines in mental skills are a major contributor to that disability, the study said. The annual costs of stroke are estimated to be $65.5 billion in the U.S., according to the American Heart Association. “There is a need to develop some other forms of interventions to improve the recovery” from stroke, said Ricardo Jorge , lead author of the study and an associate professor of psychiatry at the University of Iowa in Iowa City, in a Jan. 29 telephone interview. “A therapeutic intervention that fosters cognitive recovery of stroke patients has the potential to significantly reduce the burden of the disease,” he wrote in the research report. The findings, from a study of 117 people, must be confirmed in a larger research project before doctors start prescribing antidepressants to stroke patients who aren’t depressed, Jorge said. Stroke’s Impact Stroke, the third-leading cause of death in the U.S., occurs when blood flow to the brain stops. It can be caused by blood clots or blood vessels that break and bleed into the brain, according to the National Institutes of Health . A stroke can be fatal or can lead to paralysis, speech difficulties and emotional problems. Jorge said it isn’t known how Lexapro, known by its chemical name as escitalopram, works in the brain to help stroke patients regain their memory. Other antidepressants in the same drug class, called SSRIs for selective serotonin reuptake inhibitors, may have the same effect, he said. Celexa from New York-based Forest, Prozac from Indianapolis-based Eli Lilly & Co. , Zoloft from New York-based Pfizer Inc. and London-based GlaxoSmithKline Plc’s Paxil are SSRIs. The medicines are thought to work through serotonin, a brain chemical that may help speed production of new neurons in the area of the brain associated with memory and support new neuron connections, the study said. Mental Skills Measured The researchers looked at 117 patients at the University of Iowa Stroke Center who were assigned to receive escitalopram, a placebo or nondrug problem-solving therapy within three months of having their stroke. The patients were measured on how well they remembered a series of words or a series of visual signs at the beginning of the study and a year later. They were also given a global score that analyzed immediate and delayed memory, language and attention, Jorge said. Delayed memory refers to recall of events some time after they occurred. After 12 months, those taking escitalopram improved by 11.3 points on the delayed memory test compared with their scores before treatment, and they had a 10-point improvement on their global scores. Those given the placebo and those undergoing therapy, combined, scored 2.5 points higher on the delayed memory test than at the start and had a global score that was 3.1 points higher, Jorge said. He said the authors hope to conduct a larger study to replicate the findings. Today’s study was sponsored by the National Institutes of Health . To contact the reporter on this story: Nicole Ostrow in New York at nostrow1@bloomberg.net .

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Dr. Peter Breggin: Stimulus Packages and Prozac: The Unintended Consequences of Intervention

December 18, 2009

A column written by David Wessel on December 17, 2009 was published in the Wall Street Journal with the title, “A Prozac Economy Has Its Costs.” Wessel warns against the potentially stultifying effects of economic control. He makes some good points that can be sharpened by a more precise comparison between the impact of Prozac on the brain and the impact of government regulation and stimulation on the economy. Prozac is the prototype for what became a whole slew of newer antidepressants including Paxil, Zoloft, Luvox, Lexapro and Celexa. Initially, these newer antidepressants have the potential to cause an artificial euphoria that makes an individual feel temporarily elated. But the sense of wellness is unrealistic and can lead to poor judgments. The brief sense of euphoria too often drives the individual to try one drug after another in the hope of repeating or prolonging that evanescent glimpse of happiness. Worse, the euphoria can escalate into outright mania, a bubble that is bound to burst with ruinous consequences for the individual, his or her family, and even society. In the long run, drugs like Prozac, Paxil and Zoloft impair brain function and tend to produce emotional apathy and indifference. Now consider the similar impact of artificial interventions thrust onto the economy. Initially, government stimulus packages engender an unfounded sense of confidence. Inevitably, this is mistaken for genuine economic growth and improvement, and thus the stimulation is increased in a compulsive attempt to make it last. Once again, we risk creating a manic-like bubble that will eventually burst. In the long run, the economy will become mired down in varying degrees of inflation and stagnation. Growth will be suppressed by distortions that were caused by the initial stimulations and by the government regulation that come along with them. But it gets worse for both chemical and financial interventions. Prozac was tested in clinical trials lasting a mere 4-6 weeks before it was approved by the FDA and unleashed on the marketplace. Although I predicted many of them in my book Talking Back to Prozac (written with my wife Ginger in 1994), the untoward consequences were unforeseen and then denied by advocates of the drug. The FDA-approved labels for antidepressant drugs now recognize some of these harmful outcomes. For example, by over-stimulating the brain, Prozac and its chemical cousins can lead to disinhibition or loss of self-control with violence, suicide and aggression. In my latest book about psychiatric medications, Medication Madness: The Role of Psychiatric Drugs in Cases of Violence, Suicide, and Crime (2008), I describe how they can cause bizarre and horrendously destructive episodes of mania and disinhibition. The equivalent to artificial interventions with the economy is apparent. In an effort to make housing available to the poor, the government encouraged and even forced banks to invest in subprime mortgages that created an enormous bubble in the housing market. The easy money policies of the Fed then enabled speculators and financial institutions to package these unsound mortgages into what would become “toxic assets.” As I mentioned earlier, there is a long-term antidepressant effect that is finding its way into the medical literature and that I am seeing on a regular basis in my psychiatric practice. Patients find themselves becoming apathetic on these drugs. They lose their interest and involvement in their own lives. It happens gradually with a diminishment of emotional investment in sex, in love, in relationships, in creativity, and in work. In the words of one of my patients, “All of life becomes blah.” Time and again I hear, “I just wish I could get my life back.” The road to recovery from psychiatric drugs can be long and discouraging. And there is a tragic analogy to current politics in America. With the increasing loss of our liberties, many of us will end up “longing for the good old days.” Meanwhile, in a process I have identified as “medication spellbinding,” patients’ judgment and self-insight become so impaired that they rarely grasp what has befallen them until it is too late. The analogy to politicians spellbinding the public is striking. We must all wake up to the political dangers before it is too late. In some ways worst of all, after enduring exposure lasting months if not years, people often find it difficult and sometimes impossible to stop taking antidepressant drugs. Withdrawal reactions are highly unpredictable, but include “crashing” into depression and suicidality, becoming over-stimulated into mania, and experiencing shock-like feelings in the head, a distressing sense of disorientation and imbalance, and various other neurological symptoms. The analogy between pharmaceutical interventions into the brain and government interventions into the economy took on a new reality in the 1990s in regard to what Alan Greenspan called the “irrational exuberance” of Wall Street investors. Instead of an analogy, we had may have had a direct effect. I was not alone at the time in wondering if some of that investment euphoria was being driven by the widespread use of Prozac among these traders and speculators. The withdrawal symptoms from economic stimulation are also a critical problem as the government struggles between the unpleasant choices of controlling inflation with higher interests or suppressing the economy with these same increased interest rates. Why do we have so many unintended consequences from psychiatric drugs and from economic panacea? The brain, like the economy, resists all artificial attempts to stimulate or control it. For example, newer antidepressants are intended to cause increased stimulation of the neurotransmitter system called serotonin. They are supposed to do this by blocking the removal of serotonin from its active sites in the brain, in effect flooding the serotonin engine with chemical fuel. But the brain immediately fights back by shutting down the production of serotonin, by increasing its rate of removal from these active sites, and ultimately by causing a die back of the receptors for serotonin. In manifold ways the brain resists the impact of any psychiatric drug. Animal studies show that distortions in the brain caused by psychiatric drugs can long outlast the exposure to the chemicals and may become permanent, including the development of grossly abnormal neurons or brain cells. The same risks are incurred with the use of all potent psychoactive substances, including recreational drugs. There is a basic principle that applies equally to interventions into the brain/mind system and into the economy: They always result in unintended harmful consequences. Whether we are talking about a psychiatric drug or a street drug like marijuana or LSD, there are always serious adverse effects, many of them unpredictable, from both acute exposure and from long-term use. Why is this true of both the brain/mind system and the economic system? To begin with, both are far too complex to be “helped” by artificial interventions. The human brain is the most complex system that we know of in the entire universe. Because of the subtle and elaborate complexities created by life, each individual brain is more intricate and complicated than the entire physical universe. Produced by a combination of the brain, environmental factors and individual decisions, the mind is even more complicated than the brain. The probability of an artificially introduced chemical improving this system approaches zero; the likelihood of that same alien chemical causing disruption and harm is nearly 100%. The economy is even more complicated than the brain and mind of individual human beings, because the economy is the product of the activity of billions of human beings with their busy brains and minds. Regardless of the underlying physical structure of the brain or the economy, its real life is mental — the product of individuals with free will who make their own subjective decisions about how to live. Our individual decisions direct our lives; put all together, these individual subjective decisions move society and the economy. As Ludwig von Mises described in great detail in his economic treatises, the subjective decision-making of untold numbers of people drives the economy. This aggregate of individual decision-making cannot be replaced by the top-down decision making of an elite or a dictatorship. Put simply, the free will of individual people is the key to successful human life on both a personal and an economic level. Hence the importance of human liberty–providing the opportunity for people to exercise free will to the maximum of their ability. It is no coincidence that Adam Smith’s The Wealth of Nations and the Declaration of Independence both made their entrance onto the human stage in the same year, 1776. Both were the product of a growing realization that liberty provides the best opportunity for human life on all levels — personal, political, and economic. Artificial interventions by know-it-all psychiatrists with their drugs, or know-it-all politicians with their economic bromides can never improve upon the activities of individual human beings pursuing their interests and their ideals in a free society. Peter R. Breggin, MD is a psychiatrist in private practice in Ithaca, New York. His latest book is Wow, I’m an American! How to Live Like Our Heroic Founders . With straightforward language and dramatic examples, Dr. Breggin shows how the Founding principles of our nation apply both to good government and living the good life. All of Dr. Breggin’s books can be obtained from his website, www.breggin.com or from Internet stores like Amazon.com. Dr. Breggin can be contacted at psychiatricdrugfacts@hotmail.com or at 607-272 5328.

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Rick Smith: Why is Tiger Woods in the Deep Rough

December 2, 2009

“I am dragged along by a strange new force. Desire and reason are pulling in different directions. I see the right way and approve it, but follow the wrong.” – Ovid Why is the irrational often more powerful than the rational? What leads us to do really stupid things? Locked up in his estate, this is certainly a question Tiger Woods is now asking himself. Why risk it all for a simple trist (or a series of them)? Why is lust so often more powerful than logic? What’s the difference between a golf ball and an Escalade? TIGER CAN DRIVE A GOLF BALL 400 YARDS. I offer no moral explanation, nor moral condemnation for Tiger Wood’s apparent extracurricular activities. But as we are all once again exposed to what appears to be an incredibly costly tradeoff of seduction and sacrifice, I find it helpful to look to modern psychological for possible explanations. Police asked Tiger’s wife how many times she hit him…She said 
”I DON’T KNOW, 5 OR 6…PUT ME DOWN FOR A 5″ In his wonderful book, The Happiness Hypothesis, John Haidt writes about the conflicting systems of the brain. Specifically, there are two competing systems at work in the brain at all times. The automatic system is derived from the oldest part of the brain, and triggers simple reflex (like sex and passion). The more sophisticated, controlled system manages processes like planning, weighing the pro’s and con’s of different paths. When presented with certain stimulus, like a beautiful hostess in a romantic place, far away from home, the war between the automatic and controlled systems begins to rage. The controlled system confronts with logic – “Hey, Idiot – Over here! You can’t be serious! Do you have any idea of the consequences?!” But the automatic system fights back. “Wow….hot!….martini…. REALLY HOT! ” WHAT WERE TIGER AND HIS WIFE DOING OUT AT 2:30 IN THE MORNING? THEY WENT CLUBBING The automatic system, powered by millions of years of evolution, runs automatically, effortlessly, and endlessly. The logical controlled system is powerful, but it has an endurance problem. Like a tired muscle, it eventually wears down and caves in. As Plato once said, “Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.” DID YOU HEAR PHIL MICKELSON CALLED TIGER’S WIFE ASKING HOW TO BEAT HIM? Tiger is in the deep rough, that is for sure. But we cannot fault his logic or his reasoning. It was the oldest part of his brain that fought harder and longer, and eventually sent Tiger’s tee-shot deep into the woods… and his driver into the bushes.

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Brain-Cooling With Nostril Device Cuts Damage in Cardiac Arrest Patients

November 15, 2009

By Meg Tirrell Nov. 15 (Bloomberg) — Pumping coolant through a patient’s nose to chill the brain within minutes of cardiac arrest may help reduce neurological damage, researchers in Europe found. The trial of 182 patients showed that 37 percent treated with the device during resuscitation were in good neurological condition when discharged from the hospital, compared with 21 percent who received standard care, which might include cooling after initial treatment. The study was presented today at the American Heart Association meeting in Orlando, Florida. Cardiac arrest shuts off blood flow to the brain, and death can start within 4 to 6 minutes if circulation isn’t restored. Resuscitated patients may have brain injuries from lack of oxygen and because restored blood flow can cause inflammation in damaged tissues. Cooling the body slows the brain so it needs less oxygen, and is thought to limit the damage. “The earlier you can do the cooling, the better,” Maaret Castren , a lead author of the study and professor of emergency medicine at the Karolinska Institute in Stockholm, said in a statement. “We now have a method that is safe and can be started within minutes of cardiac arrest to minimize damage during this very critical period.” The device, made by closely held BeneChill Inc. of San Diego, is designed for use during resuscitation instead of after, working to limit brain damage faster. The company-funded study was done in medical centers across Europe. No Refrigeration Needed The device, called RhinoChill, is battery powered and doesn’t require refrigeration, which means emergency responders can use it in the field. Two prongs that run up through the nostrils are attached to a bottle full of liquid coolant. Oxygen bubbles through the bottle, pumping the coolant through the prongs. Each bottle holds enough to chill a person’s brain for 30 minutes, and bottles can be exchanged until a patient reaches the hospital. Doctors currently use methods such as cooling blankets and pads or catheters to reduce the body temperature of cardiac- arrest patients. Those methods are bulky and difficult to use outside a hospital, and don’t directly cool the brain, said Denise Barbut, chairman of BeneChill and senior author of the study. “The brain really is the target organ, not the heart,” Barbut said in an interview. While cooling the brain limits neurological damage, it also makes it easier to get the heart beating again, she said. “The brain is the organ that controls the heart, like a puppet on a string.” Saving Dying Brain It’s also important to lower the brain’s temperature because it’s the organ that starts dying fastest, Barbut said. RhinoChill is the first device that enables direct access to the brain, as cooling blankets and catheters depend on chilled blood to circulate through it, she said. While guidelines established in 2005 by the International Liaison Committee on Resuscitation , or ILCOR, suggest cardiac- arrest patients be cooled, the practice isn’t widely done, Barbut said. In Finland, with the highest adherence rates in the world, 61 percent of cardiac-arrest patients receive cooling therapy, while in the U.S., 25 percent do, she said. In the RhinoChill study, 47 percent of patients survived to hospital discharge after having their brain temperatures reduced using the device during resuscitation, compared with 31 percent who were resuscitated without cooling. Patients who received the cooling treatment during resuscitation had an average body temperature of 34.2 degrees Celsius (93.6 degrees Fahrenheit) on arrival at the hospital, while patients given standard care had temperatures on average of 35.5 degrees Celsius (95.9 degrees Fahrenheit). Temperatures were measured at the eardrum, the report said. Side effects included three nosebleeds and 13 nasal discolorations, according to the report. RhinoChill received marketing approval in Europe and BeneChill expects to start selling it there in March 2010, according to the statement. The company isn’t currently conducting clinical trials in the U.S., Barbut said. To contact the reporter on this story: Meg Tirrell in New York at mtirrell@bloomberg.net .

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Sexual Desire May Be Revealed as Emory Investigates Prairie Vole Genetics

October 12, 2009

By Mary Jane Credeur Oct. 12 (Bloomberg) — Prairie voles , the furry rodents found in tall-grass fields in the U.S. Midwest, may help scientists unlock age-old mysteries underlying human desire for companionship, sex and even the accumulation of wealth. Research on the animal’s genetic makeup is uncovering more about human behavior than does the study of “just about any other species,” said Larry J. Young , a social-neurobiology researcher at Emory University in Atlanta. Voles have become the focus of scientists because they mate monogamously, unlike rats and monkeys. Voles also produce oxytocin , a hormone that spurs mothers to bond with babies, and dopamine , which fuels human cravings and euphoria. Within months, Young and his colleagues will begin mapping the prairie vole’s genome after getting the animal approved for sequencing by the National Human Genome Research Institute in Bethesda, Maryland. The findings will advance understanding of the relationships between genes, the brain and behavior, and may lead to new therapies for autism and other social disorders, said Young, who has studied voles for 15 years. “Dopamine is involved in all kinds of rewards, things that make us feel good: eating, drinking, winning a football game, making money, buying a new car,” Young said. “Oxytocin is that reward of being around friends, a mate. There are times when you have the combination of the two — like when you are making love.” Oxytocin in the form of pitocin is frequently given to mothers during or after childbirth to speed delivery and reduce hemorrhaging, and is being used experimentally to treat autism, said Sue Carter , a biologist and co-director of the Brain Body Center at the University of Illinois at Chicago, who has studied voles for three decades. Vero Labs, Genesis Companies are trying to capitalize on oxytocin’s role in bonding and trust. Vero Labs LLC in Boca Raton, Florida, sells an oxytocin spray it calls Liquid Trust, and Genesis Biolabs Inc. in Tucson, Arizona, markets a “ruthlessness/bonding” test kit for humans that looks for the AVPR1a receptor gene that is also involved in prairie vole social behavior. Like voles, some people have a genetic tendency to be more social and introduce their friends to each other, while others tend to keep to themselves, said Nicholas Christakis , co-author of “ Connected ” (Little Brown, 2009), which explains why behaviors are contagious and why the rich keep getting richer. “It’s a similar group of genes that influence pro-social behavior in prairie voles and us,” said Christakis, who also teaches health-care policy, sociology and medicine at Harvard Medical School in Boston. “There are advantages to these social networks. If you want to hunt a mastodon, it’s better to have your friends along.” Sex Chemistry The first time prairie voles mate, the chemistry of their brains is altered and they form a lasting bond with each other, even after they stop producing offspring, Young said. Some related species, such as meadow voles, aren’t monogamous, he said. “There’s this flip-flopping of the neurochemistry in the brain that prevents them from forming that kind of bond again,” said Young, who organized a gathering of vole researchers in February that drew 90 attendees to Emory. Although some prairie voles may later have sex with another partner to reproduce, the oxytocin-driven social bond won’t form again, said Young, who earned his Ph.D. in neuroendocrinology from the University of Texas at Austin. Intimate Contact “If someone wants to know the best way to keep a relationship going, it’s to engage in activities that stimulate oxytocin, that is, intimate contact,” Young said. “Your body is wired to be sensitive to the kind of intimate contact when you’re making love to release both oxytocin and dopamine to active those systems.” There are now 25 labs in the U.S. that are doing vole research, and two in Japan, Young said. Prairie voles have been a “particularly thrilling” research subject because their monogamy and bonding behavior is both uncommon among mammals and strikingly similar to that of humans, said Joseph Lonstein , a neuroscientist who helps run a lab with about 100 voles at Michigan State University in East Lansing. “The same mechanism that causes us to desire sex or to gamble or to parent, those are the same structures involved in social bonding,” Lonstein said. Alcohol-Drinking Voles A 2007 study at the University of Illinois at Chicago found that social isolation leads to depression in prairie voles. In an ongoing study at the Oregon Health and Science University, in Portland, voles consumed more alcohol when housed together than when isolated from their mates or relatives — which researchers said may be a useful model for studying drinking behavior of humans. Gene mapping will most likely lead to research on voles that may help scientists learn why the initial carnal attraction between humans evolves to a lasting social bond and how to improve social behavior, said Young, 42, who has five children and lives in Atlanta with his wife, Anne. It may also yield clues on what drives our desires to make money. “Dopamine and oxytocin, these are the ones we know of,” Young said. “In mapping the whole genome, we can see what these other things are” that also influence behavior. To contact the reporter on this story: Mary Jane Credeur in Atlanta at mcredeur@bloomberg.net .

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Alzheimer’s Angst Builds for Elan, Wyeth, Pfizer as Rival Drugs Fail Tests

July 20, 2009

By Michelle Fay Cortez July 20 (Bloomberg) — The leading Alzheimer’s drug discovery strategy being pursued by companies including Wyeth and Elan Corp. appears increasingly risky as new studies emerge. More than a dozen drugs now in human testing were designed to slow progression of the illness by blocking the proteins that form clumps in the brain

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