By Doron Levin and Keith Naughton June 2 (Bloomberg) — General Motors Co. and Ford Motor Co. posted U.S. sales increases in May that topped analysts’ estimates as customers bought more Chevrolet Equinox and Ford Edge sport utility vehicles. GM’s deliveries rose 17 percent from a year earlier to 223,822, the Detroit-based automaker said today in a statement. GM was expected to report a 5.9 percent increase, the average estimate of five analysts surveyed by Bloomberg. Ford sales rose 22 percent, topping the average estimate for a 16 percent gain. The two biggest U.S. automakers are benefiting from increased consumer confidence and gas prices that have remained lower than $3 a gallon for more than 18 months, boosting demand for sport utility vehicles and pickups. Sales of Chevrolet’s Equinox more than tripled, while Ford increased deliveries of the Edge 43 percent. Chrysler Group LLC and Nissan Motor Co. also topped analysts’ sales estimates for the month. “It’s definitely a truck and SUV market — they’ve done really well,” Jessica Caldwell , an analyst for researcher Edmunds.com, said today in an interview. “There have been incentives on both of them, and some of these sales are going to commercial and daily-rental fleets. People have gone so long without buying, there’s a lot of pent-up demand.” Industrywide sales may have risen to an annualized rate of 11.2 million cars and light trucks for May, the average estimate of eight analysts. That would mark the eighth straight month of year-over-year gains, the longest streak of increases in a decade, according to Bloomberg data. Memorial Day Sales The seasonally adjusted sales rate may match the rate in April as Ford, Honda Motor Co. and Nissan added incentives for the U.S. Memorial Day holiday weekend. The pace in May 2009 was 9.9 million. Manufacturers, dealers and investors use the annualized rate to compare monthly totals by taking into account seasonal buying patterns. The sales show GM may be rebounding after last year’s bankruptcy. GM kept the Chevrolet, Cadillac, Buick and GMC brands in the U.S., while it sold or closed Saab, Hummer, Saturn and Pontiac as part a plan to return to sustained profitability after the government-backed restructuring. Total sales of Chevrolet vehicles gained 31 percent from a year earlier to 167,235 vehicles, and GMC brand deliveries increased 26 percent to 30,160. Equinox sales rose to 13,134 vehicles. GM’s Progress “The May results are at least a clear view of the progress of GM since the reorganization,” Jeff Schuster , executive director of J.D. Power & Associates in Troy, Michigan, said today in a telephone interview before the figures were released. “The consumer has come back to GM and the product machine is engaged, bringing out new vehicles this year and beyond.” Ford, based in Dearborn, Michigan, increased sales to 196,912 vehicles from 161,531 a year earlier. Deliveries of the F-Series pickups rose 49 percent to 49,858, and Edge sales increased to 13,660, the company said in a statement. Ford rose 29 cents, or 2.5 percent, to $11.70 at 2 p.m. in New York Stock Exchange composite trading. The shares gained 14 percent this year through yesterday. Chrysler’s sales rose 33 percent, the Auburn Hills, Michigan-based company said today in a statement. The average of five analysts’ estimates for Chrysler was a 21 percent increase. Toyota Motor Corp. , the world’s largest automaker, said in an e-mailed statement that U.S. sales of Toyota, Lexus and Scion Brand autos rose 6.7 percent in May. The Toyota City, Japan- based company sold 162,813 vehicles last month, up from 152,583 a year ago. Edmunds forecast a 7.5 percent gain for Toyota. The company’s sales had a “pretty sluggish start” in May due to reduced incentives, according to a May 27 research note by Christopher Ceraso , a Credit Suisse analyst in New York. Honda Deliveries Honda, Japan’s second-largest automaker, said sales of its Honda and Acura brands rose 19 percent to 117,173 vehicles. Edmunds estimated the company would post a 22 percent increase in sales. Nissan, the country’s third-largest, said May sales rose 24 percent to 83,764 vehicles, topping Edmunds’ estimate for an 11 percent gain. South Korea’s Hyundai Motor Co. reported sales of 49,045 vehicles, a 33 percent increase from a year earlier. The company was expected to post a 28 percent increase, according to Edmunds. Annual U.S. deliveries averaged 16.8 million in the decade through 2007. The 2008 total was 13.2 million, and the 2009 tally of 10.4 million was the fewest in 27 years, according to industry researcher Autodata Corp. of Woodcliff Lake, New Jersey. Rebates and other discounts fell to an average of $2,603 per vehicle in May, 1.1 percent lower than in April and 12 percent less than a year earlier, according to Edmunds. GM’s average incentives for the month rose to $3,739 per vehicle from $3,301 in April and from $3,678 per vehicle a year earlier, Edmunds said. Consumer confidence in May rose to the highest level since March 2008, based on the Conference Board’s index. GM was in bankruptcy protection for 39 days starting on June 1, 2009, while Chrysler was in bankruptcy for all of May 2009. Neither of those automakers, nor Toyota, announced nationwide promotions during the Memorial Day weekend. To contact the reporters on this story: Doron Levin in Southfield, Michigan, at dlevin5@bloomberg.net ; Keith Naughton in Southfield, Michigan, at knaughton3@bloomberg.net .