By Michael White and Thom Weidlich May 23 (Bloomberg) — “Shrek Forever After” opened as the top movie in U.S. and Canadian theaters over the weekend, taking in $71.3 million for producer DreamWorks Animation SKG Inc. and distributor Paramount Pictures. “Iron Man 2” dropped to second place with sales of $26.6 million, researcher Hollywood.com Box-Office said today in an e- mailed statement. The 3-D “Shrek Forever After” is the fourth film in the series about a good-natured ogre voiced by Mike Myers . The first three movies generated $2.2 billion in worldwide ticket sales, according to Box Office Mojo. The new film was expected to take in $105 million in it’s opening in the U.S. and Canada, the estimate of Gitesh Pandya , editor of Box Office Guru LLC. “This is definitely on the lower end of expectations for the film,” Paul Dergarabedian , president of the box-office division of Hollywood.com, said in a phone interview today. “The last Shrek posted the biggest animated opening of all time, with $121.6 million.” In “Forever After,” Shrek’s past and friendships are erased after he is lured into an alternate universe. He must battle evil forces to rebuild relationships and win back his family. DreamWorks Chief Executive Officer Jeffrey Katzenberg said on a May 11 conference call that the movie would be the series’ final installment. 21 3-D Films The film is the fourth of 21 three-dimensional films that Hollywood studios plan to release this year. Before this weekend, the format had accounted for 23 percent of the year’s $3.85 billion in ticket sales, according to Hollywood.com. The weekend’s other new film, the comedy “MacGruber” from NBC Universal, opened in sixth place, taking in $4.15 million. The film is based on Will Forte’s sketch on NBC’s “Saturday Night Live” television show. The film is a satire of the 1980s “MacGyver” TV series about a secret agent whose scientific knowledge enables him to build weapons from ordinary materials. “Iron Man 2,” produced by Walt Disney Co.’s Marvel and distributed by Viacom Inc.’s Paramount, has taken in $251.3 million since its May 7 release, Hollywood.com said. “Robin Hood” fell to third place with $18.7 million for General Electric Co.’s Universal Pictures. The film from director Ridley Scott stars Russell Crowe in the title role. “Letters to Juliet,” from Summit Entertainment LLC, was fourth with $9.1 million. The drama stars Amanda Seyfried as an American girl on vacation in Italy who embarks on a quest to reunite a pair of long-lost lovers. Sales Climb, Attendance Slips “Just Wright” was fifth with sales of $4.23 million for News Corp.’s Fox Searchlight. The romantic comedy, featuring Queen Latifah and the rapper Common, tells the story of a physical therapist who falls in love with the basketball player she is helping to recover from an injury. Weekend sales for the top 12 films fell 13 percent to $147.4 million from $169.8 million a year earlier, which was the Memorial Day holiday in the U.S., Hollywood.com said. Year-to- date receipts total $4 billion, up 4.8 percent from $3.86 billion. Attendance has fallen 1.7 percent this year. To contact the reporters on this story: Michael White in Los Angeles at mwhite8@bloomberg.net ; Thom Weidlich in New York at tweidlich@bloomberg.net .
Continue reading here:
`Shrek Forever After’ Leads Box Office With $71.3 Million in Ticket Sales
{ 0 comments }






