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Huffington Post…

(Phil Wahba) – The holiday shopping season starts in earnest on Thursday, with retailers anxious to see if U.S. consumers are willing to spend despite an endless stream of scary headlines about the fragile economy and their own precarious finances. However, in the eyes of retailers, the shopping period has been churning along for some time as retailers like Wal-Mart Stores Inc and Toys R Us started early by offering layaway programs, and others offering major deals to lure shoppers. These incentives have increased the stakes for retailers, and when Americans are done with their turkey dinners on Thursday, many will be getting a jump-start on ‘Black Friday’, the biggest shopping day of the year, and one that sets the tone for the entire season. “If Thursday and Friday are not very good, chances are it will not pick up going up to Christmas,” said Keith Jelinek, a director at consulting firm AlixPartners’s retail practice. WalMart, Gap Inc’s Old Navy and Sears Holdings’ K-Mart are again open on Thanksgiving Day to get a headstart, while Toys R Us opens Thursday evening. But to narrow the gap in store hours, discounter Target Corp, electronics chain Best Buy and department store chains Macy’s Inc and Kohl’s Corp will open doors at midnight on Thursday. Retailers themselves concede the pressure is on. “At the end of the day, we are trying to respond to what our customers want to do, and they are telling us that’s when they want to shop,” Mike Vitelli, president, Americas and enterprise executive vice president, Best Buy, told Reuters. Others, like J.C. Penney Co Inc are taking their chances and opting to open early Friday morning as they did last year. The National Retail Federation expects sales in November and December to be up 2.8 percent over last year. So retailers see little margin for error in their fight for sales. The battle will also be waged online, where comScore expects sales to be up 15 percent this year. Wal-Mart starts its Black Friday ‘doorbuster’ deals on Thursday at 10 p.m. at its stores. Amazon.com Inc, not to be outdone, will offer its deals online at 9 p.m. But Wal-Mart is also offering 30 percent more deals on Thanksgiving. The knock-down-drag-out fight comes as the rebound in sales cooled in October, when many top chains like Macy’s and Saks reported disappointing sales and shoppers were hit with a steady stream of bad news about the economy. It will be a tougher fight for chains that have struggled of late, like Gap, Penney and electronics giant Best Buy. PriceGrabber.com, a price comparison website, found that searches for electronics in recent days were flat with last year, helped only by a surge in interest in new tablets like Amazon’s Kindle Fire and Barnes & Noble Inc’sNook. The NRF expects 152 million people to hit stores this weekend, up 10.1 percent from last year. But that will be fueled by bargain hunting, with the real test coming after the weekend, as retailers see if shoppers are only willing to hit stores when there are juicer deals on the table. Last year, after a strong Black Friday weekend, shoppers sat on their hands until closer to Christmas – waiting for stores to hand out bigger bargains. “I think as time goes on, you’re going to see a leveling and a softness in the numbers,” said Al Ferrara, director of BDO USA’s national retail practice. (Reporting by Phil Wahba in New York, additional reporting by Dhanya Skariachan; Editing by Bernard Orr) Copyright 2011 Thomson Reuters. Click for Restrictions .

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Thanksgiving Kicks Off Anxious Holiday Season For Retailers

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Huffington Post…

As you may have heard, Netflix has changed its pricing model so instead of being able to get unlimited streaming plus one DVD in the mail for $9.99, you’ll now pay $7.99 a month for streaming plus another $7.99 a month for a single DVD. For those who want both, that represents a whopping 60% price increase. Not surprising, the blogosphere and Twitter are buzzing with complaints as is Netflix’s Facebook page . I haven’t read all of the more  60,000 comments there but most of the ones I did read were not from happy campers. I’m OK with Netflix’s streaming only service Personally, I’m not affected by the change because I subscribe to Netflix’s $7.99 streaming only service. I used to get DVDs in the mail but I found myself hardly ever watching them. One disc sat next to my DVD player for more than a month before I finally got around to returning it unwatched. I’m OK with Netflix’s streaming service and I have no intention of quitting even though it offers only a fraction of the content available on DVDs and hardly any new content. That’s partially because I’m a sucker for old movies and TV shows. I love classics and even some of the black and white “b” movies from the 40s, 50s and 60s. And I love some of the TV shows on Netflix including Monk, The Rockford Files and even The Dick Van Dyke Show. Netflix Business model Also, like all businesses, Netflix needs to have a model that’s sustainable and I believe them when they say that they can’t afford to mail you a DVD for only $2 a month over the streaming only service. If someone orders a movie a week, that’s more than four round trips a month. $2 wouldn’t even cover the postage not to mention the cost of running the service and buying the DVDs. Also, the company is having to pay more for streaming rights from the studios. Netflix needs to find models that work for both its streaming business and its DVD by mail business. I’m not sure if the new pricing model is exactly right, but I can understand why they felt a need to unbundle streaming from DVDs. Even though they are keeping their DVD by mail service, Netflix’s heart (as its name implies) is on the Net side of its business. There may be a few years left in the DVD rental business but the future is in video over the Internet. Rather than stretching to be the low-cost leader in a diminishing business, Netflix is smart to be the innovator in what is obviously going to be a growing market of instant video on demand not just to TVs and PCs but to mobile devices as well. Alternatives to Netflix Of course, you can’t live by old films alone but there are plenty of other ways to get newer content including Amazon’s instant video service, iTunes and even the few remaining neighborhood video stores or those $1 a night video rental kiosks at grocery stores.   For more options, see CNET’s 9 Netflix Alternatives  and the Huffington Post’s Netflix Alternatives for those who don’t want to pay up . My favorite video source is by invitation only My favorite way to watch new DVDs is on Zediva.com which is so overwhelmed with customers that it’s taking requests from people who want to be invited to sign-up. I got in before they started limiting membership and I pay $10 for 10 movies, including DVDs the day they come out. You can also pay $2 per movie but the $10 deal is a lot better. Like Netflix and Amazon, the movies are streamed to my computer or my Google TV (which lets me watch them on my big TV) but instead of streaming content from a server, they “rent” you an actual DVD and DVD player that they house at their facility. They play the movie and deliver it to you via the Net so that, for the most part, the experience of using Zediva is similar to other streaming services except, like that old-fashioned video store, it’s possible that the title you want to watch might be “rented out.” Also, the process of starting a movie is a bit slower because it involves software control of a real DVD player, but unlike most other premium services that make you watch the movie within 24 or 48 hours, you get to watch them as many times as you want for a 14-day period. Oh so early 21st century Netflix’s move may have angered people this week but in the future, we’ll all look back on DVDs and even Blu-ray as being oh-so early 21st century. It’s almost time for the DVD and Blu-ray players to go the way of the VHS machine.    

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Larry Magid: Netflix’s New Pricing Model Makes Sense if You Use Other Services for Newer Content

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The End Of America Is Best Illustrated By Major League Soccer, Apparently

April 25, 2011

This morning’s Drudge Report gives the banner treatment to a report from the Wall Street Journal ‘s MarketWatch , detailing how the International Monetary Fund has set a 2016 date for “the moment when the “Age of America” will end and the U.S. economy will be overtaken by that of China.” Per MarketWatch, this “provides a painful context for the budget wrangling taking place in Washington, D.C.” and “raises enormous questions.” (Basically, what it all means is that some big numbers will get bigger and something that’s been true for a long time — China’s economy is growing at a faster pace than that of the United States — will continue to be true.) Here’s another enormous question, though: What is going on in the picture that Drudge provides for this story? Holy crap! What is going on there? Have the mobs already formed to rampage over this news from the IMF? What have they set ablaze? And are we all uniting under this blue-and-gold checked banner, for freedom? Actually, no. None of those things are happening. Apparently, what’s depicted is a gathering of the ” Sons of Ben ” — fans of the Philadelphia Union of Major League Soccer , so named for Philly’s own Benjamin Franklin (which is bad-ass, by the way). It seems that this is a shot of the Sons, cheering in the “River End” section of PPL Park in Chester, Pennsylvania . I’ve got no idea what the smoke is, but it appears in other images of the fans in full cheer. [UPDATE: A Union supporter writes me to say that the smoke is from smoke bombs that are set off whenever Philly scores a goal.] Well, you have to give Drudge credit for getting an image of Union supporters. [Hat tip: Twitter users @VercengetorixII , @gplefka ] [Would you like to follow me on Twitter ? Because why not? Also, please send tips to tv@huffingtonpost.com -- learn more about our media monitoring project here .]

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April Rudin: This Is My Detroit — Here’s What The Motor City Means To Me

February 26, 2011

This is the 20th anniversary of my move from Detroit to New York City. I traveled on a one-way ticket from Detroit’s Metropolitan Airport to New York’s LaGuardia airport. I left behind the city that had been my home for my first 30 years. I did not look at what I was leaving behind in Detroit, but I was focused on my future in NYC. The city of Detroit that I left behind 20 years ago was burned out and bruised, and since then, it has declined even further. Brad Anderson recently filmed a movie, “Vanishing on 7th Street,” in Detroit and claimed, “If you are doing an apocalyptic movie, Detroit is the place to go. The streets are devoid of people and the vacant buildings are endless.” In fact, there are no longer traffic reports within the city of Detroit. There are simply not enough cars and people to fill the large geographic expanse that is the City of Detroit. Sadly, I read the negative press as Detroit wrestles with itself to figure out how to reinvent itself through rezoning, bringing in new industries like filmmaking and trying to figure out how to retrain its workforce. It was with much pride that I watched the Chrysler commercial with Eminem during the Superbowl and saw the familiar images of Detroit as they flashed across the screen. The commercial itself was lauded because of its spirit of renewal. But for me, the images of Detroit reminded me of my Motor City soul. Although it was Eminem who first made “8 Mile” widely known, for me that was simply where my grandmother lived; 8 Mile Road is the imaginary dividing line between the city of Detroit and the surrounding northern suburbs. There were some images in the commercial that resonated with me, as they represented my Detroit — for example, frescos from the Detroit Institute of Arts. These famous frescos were created by acclaimed artist Diego Rivera and feature images of Henry Ford, Thomas Edison, Edsel Ford (who commissioned the work) and William Valentiner (Director of the DIA at the time). These men were contemporaries and influential on the artistic, technological and industrial roots of Detroit. Cars define the Motor City, not because Henry Ford invented the car there but rather because he invented the method of efficient manufacturing: the assembly line. His goal was to mass-manufacture and mass-market his cars so that his workers could each drive a Ford car. Although most people know that Detroit has one of the largest Arab populations outside the Middle East, the reason is not widely known. It was Henry Ford who brought them to Detroit: because Muslims did not drink alcohol, they were more reliable as assembly line workers. Growing up in Detroit as the daughter of a Teamster attorney, I was keenly aware of the car/industrial culture as well as the management/labor tension. The Big Three automakers (Chrysler, Ford and GM) were like big battleships, almost unstoppable and unable to easily change course. They were strong and mighty. During the MidEast oil crisis of the ’70s, each of the Big Three automotive companies had two parking lots for their vendors: a near parking lot for those driving American cars, and a far parking lot for those driving foreign cars. The first car that I had was a Plymouth Duster with an awesome stereo and eight-track tape player. This is my Detroit! Another important part of Detroit is the African-American cultural imprint. Detroit was the last stop on the Underground Railroad — the escape route for slaves during the Civil War — before Canada. Many African Americans stayed in Detroit without ever crossing over to the border (the only place where the U.S. is north of Canada.) The Fist of Detroit—”Brown Bomber” Joe Louis’s fist was shown during the commercial. Downtown Detroit is also home to the Joe Louis Arena where the Red Wings play hockey. Another important image in the Chrysler commercial showed a gospel choir, central to the culture in Detroit, from which Motown music was an outgrowth. Aretha Franklin was the daughter of a preacher. Many Motown artists grew up attending large churches with active choirs and were influenced by the music they heard. The original home of Motown Records, “Hitsville USA,” was also located downtown near Wayne State campus. I would drive by it almost every day in my car with my Motown music blaring! The soundtrack of my Detroit years is a combination of Motown music including Marvin Gaye, Al Green, Stevie Wonder, Aretha Franklin, The Supremes, et al . But I also listened to the music of homegrown Detroit Rock ‘n’ Roll artists like Bob Seger, Alice Cooper, Mitch Ryder, Ted Nugent and Grand Funk Railroad. This is my Detroit! There is also the food of Detroit — the longtime rivalry of the next-door Coney Island restaurants: hot dogs with “skin” slathered in “loose” chili, onions and mustard. American Coney Island and Layfayette Coney Island battle today for the top dog and “loose” hamburger (chili in a hamburger bun). In Detroit’s Greektown, you can yell “oompah” to saganaki — cheese grilled in brandy and lit on fire! If you are thirsty, there is the famous “pop” (soda) of Detroit — Vernors Ginger Ale (the oldest soft drink brand in America) and Faygo Red Pop. Or even drink a Stroh’s beer! Also, pizza is a Detroit staple ith two successful chains beginning there: Little Caesar’s and Domino’s. Fondly, I remember going to Sander’s, which was an old-fashioned fountain shop, when I was growing up. Typically, they served water in paper cones that fit into the tin bottoms. Sander’s was famous for their Hot Fudge cream puff! It’s a pastry filled with cold vanilla ice cream and hot Sanders Fudge poured on top! Mmm… and I almost forgot Sander’s bumpy cake — chocolate cake and frosting with “bumps” of buttercream between the frosting and cake! While I was growing up in Detroit, fall meant going to the cider mills for freshly squeezed apple cider and piping hot greasy donuts. You could smell the apples a mile away! Hudson’s (now Macy’s) was my favorite destination for shopping and lunch. Usually on Saturdays, we would go to the mall, Northland Mall (the first mall in the country and the location of my first job!). We would go to Hudson’s for their famous Maurice Salad with its creamy dressing, slivered pickles and turkey. It was often imitated but never duplicated. And then there was the classic Detroit/Chinese dish: almond boneless chicken. I have never seen it served anywhere else except Detroit! This is my Detroit! I could go on and on, but here is a random list of things that I think of in my Detroit: Ambassador Bridge to Canada, going Up North, water skiing on the lakes, the Detroit Zoo, Greenfield Village, ice-fishing in a shanty, tobogganing and sledding, Bob-Lo Island, Tiger baseball and the 1968 World Series, the Detroit Pistons, cruising Woodward Avenue in the summer with the windows down and the music blaring, Hudson’s Thanksgiving Parade, Freedom Festival fireworks, summer nights at Pine Knob open air music theater, Pontiac Trans-Am, the “mile” roads, short humid summers and long snowy winters. This is my Detroit ! For 20 years now, I have been living my life, working in NYC and raising my own children in metropolitan NYC. I have never much thought of myself as an “ex-pat” or what it meant to leave Detroit. Until now.There was something about seeing that commercial that triggered a flood of great memories and nostalgia for my Detroit. I realize that my Detroit lives on in my memory and that the future city will be a newfangled version of what I remember, perhaps even unrecognizable to a former hometown girl. Although they can change the physical borders and the types of industries that support the state, I think that the soul of Detroit will remain. Cue the Temptations’ “I’ll be Doggone” and bring on the Coneys! Let’s sit back and watch Detroit, like its own Tiger baseball team, come roaring back.

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Brett King: How to create a sexy bank

November 3, 2010

Getting to the bank of tomorrow seems daunting. For banks that are entrenched in physical elements such as branch distribution networks, long-held conventions around paper-led compliance procedures, embedded silos and P&L (that are more likely to collapse completely than change) – how can a change to a better bank be navigated? How are you going to issue credit cards when there is no plastic? What will checking accounts be called when you don’t issue check books anymore? The challenges facing the banking sector today are extreme… Gaming and Silos that frustrate Banking This problem of change is amplified by the tendency towards internal gaming in the institution.  As banks we compete department by department for precious budget dollars each year. We compete across product for customer, with no tangible connection between a customer who comes as a credit card account holder to a customer who has a mortgage with the exception of the brand. In this environment, how do we develop a culture of innovation, of unyielding focus on customer excellence? Embedded silos and this type of internal gaming frustrates customer innovation and improvements in the customer experience. We fight annually to retain our silo’s budget for the coming year, without a greater goal considered around whether or not those budgets are actually accomplishing what we need for the customer. We have poor metrics that reinforce existing paradigms. We lack the ability to measure customer behavior and realistically assess how customers are working with us, thus as an industry we largely ignore the obvious massive changes around mobile, social media and Internet adoption. Basically, forget the concept of any spontaneous change in organization strategy that creates an innovative bank, one that intuitively gets the customer behavioral shift – this is going to be very, very hard work. Don’t bet the farm The mantra of senior executives looking at social media, mobile banking and payments, next generation Internet banking, augmented reality or geo-location, and other such technology initiatives reminds us of the classic Jerry McGuire call to “Show Me The Money” ! ROI is a massive focus, but the problem with living in a rapid adoption environment like we do today, is that if you wait to see how business models develop 2-3 years down the track to prove there is ROI, you are already going to be 4 years behind the competition. So how do you innovate when you can’t demonstrate short-term ROI, but you know that you MUST be experimenting with different approaches? How do you foster a culture of break out strategies or approaches when existing silos and gaming leave you with minimal budget to try something new? The trick is that you have to be ready to play with new ideas and test new approaches cheaper, faster and better than the traditional IT or channel deployment approaches of yester years. Your bank has to learn to prototype. Playing with BANK 2.0 models Although as a competency interaction design, usability, behavioral economics, prototyping and other such elements have been around for a couple of decades, the banking sector has largely remained immune from this type of thinking. Predominantly we’ve let bank process, policy, compliance and regulations define how we behave as a bank, and customers have had to yield to this environment. As Facebook credits, PayPal, NFC enabled iPhones and other such innovations continue to ‘bite’ we realize that as an industry we’re going to have to redesign customer journeys and improve engagement. Experimentation is a great model to help us get to where we need to go. IDEO recently attacked the redesign of the humble ATM with BBVA. The project took almost 2 years to get from prototyping to finished product, but in bank terms, this is warp speed. The traditional design process would not have produced the same outcome as what you see is the end result, which is truly a revolution in ATM design. Check out the video that documents the project and the prototyping and the design process complete with vital “human” input. The Future of Self-Service Banking from IDEO on Vimeo . Immersion as an observation technique Experiential immersion and behavioral observation studies are increasingly powerful ways to understand how customers respond to prototype environments. Recently I visited NAB in Australia where I met with Mark Appleford’s team who have built an Immersion and Design Centre for the purpose of testing their NextGen approaches to engagement banking. The Immersion and Design Centre allows for rapid configuration of physical spaces and interaction, without having to actually build a physical retail environment. A large video screen and configurable room enables NAB to create a simulated environment complete with visual feedback, portable signage, ambient sounds, mock-up screens and interfaces (like a cardboard box and touch screen that doubles as an ATM). In the images below you can see a mock-up of a bank shop environment complete with the video wall configured to show shoppers milling in the retail space, and you’ll see a NAB staffer sitting behind an ATM mock-up feeding mock currency through a slot to customers in a test of an ATM design iteration. A retail shopping environment projected on the rear wall of the immersion space The staffer here is manually feeding notes to customers through the ATM mock-up Fail often, fail early, save big bucks… The objective in building the prototype bank is to fail often, re-iterate and get the design of the customer interaction right, while it doesn’t cost you too much to change. If you’re already at User Acceptance Testing and you find a major customer hiccup, the cost of re-architecting the solution is prohibitive – so bad designs often go live just because they are too costly to change when testing reveals problems at the user-end of the journey. If you are going to be a really innovative bank, you have to learn to experiment with different models of engagement in a cheap, but productive manner. Start thinking of ways to prototype the future of your bank.

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Shocking Aerial Images Of The Foreclosure Crisis (PHOTOS)

October 7, 2010

For a different perspective on the foreclosure crisis , take a look at America’s wounded housing market from above. Courtesy of Google Earth shots first compiled in this terrific Boston.com gallery , we’ve gathered aerial views from the some of the areas that have been the most impacted by the housing boom and bust. As you’ll see from the images below, the foreclosure crisis has created ghost towns across Florida, Nevada and California — or stopped huge housing developments before they were even started. Check out these rather disturbing aerial views of the housing crisis below: (Ron Wilson contributed to this piece.)

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Robert Zevin: Addiction

September 28, 2010

Addiction Corrupt regulatory oversight, cutting corners to save costs, plus citizens and politicians chanting “Drill, baby, drill” — is the BP Deepwater Horizon catastrophe really any surprise? The spill in the Gulf of Mexico, the worst man-made environmental disaster in the U.S., is a consequence of our addiction to oil. Like an addict resorting to riskier and riskier behavior to get a “fix”, we have adopted riskier and more desperate measures to feed our addiction to oil such as drilling in deeper water and extracting oil from sand. Some of us have the luxury of saying we weren’t completely aware of the effect of our lifestyles on the environment; certainly prior to the BP spill we could hop into our cars and drive to the store and buy cheap goods and eat strawberries during a snowstorm without seeing the images of the impact of our collective actions. In fact, it is only fairly recently that we have irrefutable data that shows the environmental and health impacts from smog, carbon dioxide and other byproducts of our oil consumption. While BP project managers who cut corners and regulators who didn’t do their job are directly to blame for this spill, our collective hands are not clean. It is our addiction to oil that led to an environment in which this spill could happen. Talk is cheap In a June speech President Obama paid lip service to reducing our dependence on oil. Starting with Richard Nixon, U.S. presidents have talked about the need to reduce our reliance on oil. The most effective way to curb our appetite for oil would be to cut the subsidies to oil companies and implement a carbon tax which would more accurately reflect the cost to society of the “collateral damage” associated with oil production. In addition, politicians should materially increase subsidies to alternative energy, and make these subsidies reliable and consistent without short-term expiration and renewal concerns. Taking these steps has always been difficult because of massive vested interests in the economic status quo. Critics of alternative energy subsidies complain that alternative energy will never be as cheap as coal, oil and natural gas, however, in the United States, no source of energy was developed without subsidies; between 1973 and 2003, the federal government spent $74 billion subsidizing nuclear power and fossil fuels, during this same time frame renewable energy and spending on energy efficiency research received $26 billion from the federal government. It is easy to point the finger at politicians, to say they have not done enough to help us conquer our addiction to oil, and certainly they haven’t. Politicians have acted as enablers, allowing us to continue our addiction, and making it cheaper and easier to do so. Watching Al Gore’s movie, An Inconvenient Truth , reading about ground water contamination from natural gas drilling, or looking at pictures of oil spills; it’s easy to get angry and point fingers at the deepwater oil drillers, the natural gas drillers, or the executives at car companies that pushed SUVs. However, if Americans are asked to drive less, buy smaller cars, or turn down their thermostats, few are willing to do so. The roots of our addiction are deep Over 150 million years ago, marine plants blanketed the sea floor and sedimentation created sufficient pressure to convert the unoxidized carbon into oil. Over the past 150 years oil products have fueled the fastest growth in material wellbeing in human history. Especially with the invention of the gasoline-fueled car in 1901 and the incredible mobility it provided, oil became our drug of choice. The cost of our addiction has escalated, driving us literally to the ends of the earth to uncover more. Estimating the economic cost of our addiction is difficult; direct subsidies to oil and oil using systems are often complex and artfully concealed but estimates calculate the subsidy at around $20 per barrel of oil; but what “cost” should we add for a child who develops asthma from breathing in smog? What percent of the hundreds of billions of dollars we spend on defense is indirectly or directly a result of our oil addiction? What is the cost of the environmental damage from the BP spill and from the thousands of spills prior? We do not need to come up with an absolute number to know that the true cost of the gas we fill our tanks with is much, much higher than the $3 per gallon we pay at the pump. How do we finally break this addiction? The first step for addicts going through a recovery program is to admit that they are powerless over the substance they are addicted to and their lives have become unmanageable as a result of their addiction. We can talk objectively about the problems we face as a result of our oil addiction but without the realization that our lives have become unmanageable we cannot begin the process of recovery. We are engaged in a counter-productive war in Iraq whose real purpose is apparently to control more oil, we are facing increasing global warming, and we are assaulted by an immense environmental disaster with far reaching ecological implications. Our lives have become unmanageable. After this first step we need to begin to take concrete action to break our addiction. There is no shortage of energy in the world beyond oil, gas and coal. From the sun and the wind to biomass, geothermal and ocean currents, energy and the means to capture it exist; what we lack is the infrastructure and scale to support the economics of alternatives. We need to demand change. Automakers made SUVs because consumers wanted them. Ask for (and buy) hybrid cars, electric cars and fuel-efficient vehicles and the auto industry will make them. Conserve energy. Realize the implications of driving a few blocks and change ingrained habits. Speak up — tell lawmakers you do not want cheap gas, you want money spent on viable alternatives and efficiency improvements. The BP spill is no longer front page news and now we are left with a choice: move this disaster to the back of our minds and continue on as before, albeit slightly wiser about the negative consequences of our addiction, or choose to let the BP spill be the proverbial “hitting bottom” that propels us to finally break our addiction to oil.

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Ken Markman: The Advent of Brand Culture

July 29, 2010

Recognizing the Need for Reinvention Whether you work with brands every day or want to develop your own brand, your success lies in a different place than most experts would have you look. We have a tendency to travel the same road, again and again. We talk incessantly about the same problems: The trade, the economy, the licensor, the licensee, the deal. It’s an endless, circuitous, chain of circumstances with little time or effort directed toward understanding the changing consumer. Who is The New Consumer? They are Millennials. They are your strongest advocates. We’re not the first, nor the last to mention them. But, if you don’t know who they are…the short answer is they’re your future. Their values, attitudes and demographic characteristics are different than all previous generations. They are driving digital technologies that are changing media habits; enabling consumers to self-edit, while at the same time, by choice, become advocates of what is meaningful to them. It’s causing brand-marketers and licensors to reconsider how they are reaching the right audience at the right time with the right message in the right place. Like it or not, they are tethered to technology. Successful products offerings enable Millennials to participate in their own experiences. It is tribal; technology is the acoustic rhythm to their narrative. As a result, the convergence of technology (xbox 360 Kinetic, Apple iPad) and the interplay of mobile phones (apps), immersive retail experiences and location based (touch-screen) venues are the new brand media mix. Millennials Millennials, there are about 80 million of them born between 1980 and 19951. They are the prize. They are who you must embrace. They are not just consumers, they are the owners of your brand. They are advocates who dictate purchase patterns and are the voice of authority. Millennials are setting the new social agenda, in a context called BrandCultureTM. We are just beginning to witness the nuances and shifts of their consumer behavior. The real ah-ha will arrive when we unlock the coding of this generation and the hardwiring of their brains. If you know a Cognitive Scientist, hire them; they’ll be your most trusted resource when unraveling the mysteries of your new consumer and the behavior that is driving businesses, brands and culture in the 21st Century. Consumer Attributes They think in pictures: Images are the narrative of culture. 32,000 years ago the earliest of cave paintings served the same purpose. They’re hard wired into our brain. They work like semeiotic messages. Meaning, the images are the language of story-telling. It’s the earliest form of personal and cultural brand messaging. (Consider: Facebook, Flickr and the iPhone). They remember stories; so, don’t repeat facts: Brands are emotional stories. They are experiences, merging interest with intent by igniting curiosity and inviting consumption. “Your brain didn’t retrieve a fact about an experience,” says Douglas Merrill, former Chief Information Officer of Google, “….your brain retrieved the story.” Their brand is their message: Messages are everywhere. They work as reoccurring themes that bond culture. They establish a context and work like scaffolding in your brain. They function in a setting of story-telling and myth-making where symbols are language and images are text. They embrace the “authentic” power of Social Media: Okay. I get it. We know Social Media is important. But, do you really know why? It’s not because of its instantaneous reach or ubiquitous use. Social Media dominates all other media because of its relevance. It’s your story, shared with others, that touches the same core emotions. They use technology: “It’s not just their gadgets, it’s the way technology has been fused into their social lives.” This is the new “collective -connective,” a social dynamic requiring participation — real, authentic participation. It’s that simple. Why We Believe In What We Create? We remember things that are important when they are experienced as stories. Our brains take notice of them. We become conscious of them. They become relevant, take on a purpose and meaning and move to our memory. Cognitive scientists call this process encoding, which means something is being converted from one format into another. Cultural Myth, Story Telling And Recurring Themes Bond Culture It is based upon the uniquely human capacity to symbolically classify experiences, link and then to share them…the process through which an older generation induces and compels a younger generation to reproduce the established lifestyle, consequently a culture that is embedded in a person’s way of life. This multi-generational social condition is called the “Cultural Evolution Theory” which states, “that traits have a certain meaning in the context of evolutionary stages, and they look at relationships between material culture and social institutions and beliefs.” The importance of realism amid such heightened realities in worlds of fantasy make characters, specifically heroes and their powers, when stripped away, real to an audience that wants to believe they really exist. This transformation is a blurring of “reality’s” fantasy. Captured in symbols and an extremely evolved iconography, popular, recurring themes understood completely or not, become folklore…create a suspended disbelief: a new reality for a new generation… borrowing from the past and making them their own…a form of branded history, with its own images indelibly marked on the minds of a new global audience. The images they represent, from myth to folklore, become the legacy that defines a brand. Central to this process is the concept and arch of the Brand…or as we will call it: BrandCulture KKMBRANDS.COM

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BP Oil Spill: Industries That Are Profiting From The Disaster

June 7, 2010

The old saying “Where there’s muck, there’s brass” is especially true these days. The massive mess from the BP (BP) oil spill has turned into an opportunity for several businesses. Whether they’re polishing their images by helping out or rushing to fill the niche demands of the cleanup, these companies may manage to extract a profit from the disaster.

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Obama Heads to Gulf as &lsquoFuror&rsquo Shifts to White House

June 4, 2010

By Nicholas Johnston and John McCormick June 4 (Bloomberg) — President Barack Obama showed he knew a thing or two about oil tar balls when he arrived last week on Fourchon Beach in Louisiana. “Either the boom soaks stuff up, or manually you can pick up these tar balls as they’re coming ashore,” he told a group of reporters. Spending about 15 minutes on a largely unsoiled beach is as close as Obama has come to the worst oil spill in U.S. history, one that is challenging his presidency as even some fellow Democrats complain that he has been too detached. Today, he is visiting the Gulf region for the third time in a month with a trip that will get him closer to destroyed wildlife and human distress. “The president is well aware of the pain and suffering that this accident is causing,” White House spokesman Robert Gibbs told reporters yesterday. “He will be there as often as the situation dictates.” Gibbs said Obama will get an on-site update from Coast Guard Admiral Thad Allen and other officials, as he did during a two-hour meeting on May 28, yet also talk to “non-elected individuals” who are “suffering firsthand” from the spill. Still, in an interview, Gibbs said Obama doesn’t see the need for a theatrical display of concern. “If the president thought getting mad and yelling would plug the hole, he’d do it on top of the White House,” he said. “He understands we’ll all be judged by our response and our recovery efforts, not on whether he’s been a good method actor.” 90% Goal BP Plc said today its effort to divert the oil to a ship on the surface is working, with a goal of capturing more than 90 percent of what’s leaking. Recovery of oil aboard the drillship began about midnight and may have reached a rate of 1,000 barrels a day, based on a BP estimate, Allen said during a conference call with reporters. Since the April 20 explosion aboard the Deepwater Horizon rig, which BP leased from Transocean Ltd. , administration officials have increasingly criticized BP, saying their faith in the company to contain the oil flowing from a mile-deep well was ill-placed. The blast killed 11 and triggered leaks that a government panel said spew an estimated 12,000 to 19,000 barrels of oil a day into the Gulf of Mexico. Political Dimension With the government acknowledging it may be August before London-based BP can stanch the spill, the situation has assumed a political dimension. For Obama, who took weeks to take full responsibility for the response to the spill, the worsening crisis evokes the political peril former President George W. Bush faced after Hurricane Katrina in 2005. “The more the images of oil in marshlands, and dead birds washing ashore, the angrier the American people are going to get,” said Douglas Brinkley , a presidential historian at Rice University in Houston. “Largely, it’s been directed toward BP. But as the weeks turn into months you can feel, almost on a daily basis, the public’s furor start heading toward the White House.” While Cabinet members were dispatched to the Gulf, it took 12 days before the president made his first trip, flying to New Orleans May 2 and driving two hours in the rain to a Coast Guard station for a briefing. He took a helicopter tour, although weather kept him from seeing the oil slick. Fallout Some Democrats worry whether the political fallout from a spill that threatens Florida’s beaches is containable. Representative Charlie Melancon , whose Louisiana district spans the Mississippi Delta along the Gulf, faces a question: Could the administration have done more from the start? “Probably yes,” he said. “Everybody trusted BP at first, and that probably includes the administration.” Obama, 48, says he isn’t relying on trust. “I ultimately take responsibility for solving this crisis,” he said May 28 in Louisiana, after meeting with local, state and federal officials. “The buck stops with me.” Tom Mann , an analyst at the Brookings Institution in Washington, said the administration failed early on in telling the public what it was doing. “He believes in getting involved in the work and not in grandstanding,” Mann said. “To some extent, you’ve got to play this game. Talk is an important part of the job.” Representative Chris Van Hollen of Maryland, chairman of the Democratic Congressional Campaign Committee, defended Obama against criticism that he hasn’t exhibited the outrage that aides say he vents privately. Frustration, Anger “He has expressed his frustration and anger,” Van Hollen said. “Throwing a temper tantrum does not stop a leak.” Obama told CNN’s Larry King yesterday his job is to solve the problem. “This isn’t about me and how angry I am,” he said. Administration officials say there’s been a full response since “day one.” Still, Obama left for a North Carolina vacation three days after the explosion, and a stepped-up reaction didn’t become apparent until April 28, when there was a meeting of advisers and a call to the president aboard Air Force One. Officials, including Environmental Protection Agency Administrator Lisa Jackson and Homeland Security Secretary Janet Napolitano , were gathered in the Situation Room for an update when Coast Guard representatives told them about another breach in the well. First Public Statement White House Chief of Staff Rahm Emanuel , National Security Council Chief of Staff Denis McDonough and Gibbs were among those pulled from another meeting to join the group. The next day, Obama made his first public statement on the matter in the Rose Garden. He wanted to travel to the area and contemplated canceling his May 1 White House Correspondents’ Association dinner appearance, advisers said, before scheduling the May 2 trip. On May 27, he answered questions for the first time about the administration’s response at a news conference. He suspended oil exploration in two areas off Alaska; canceled pending lease sales in the Gulf as well as those proposed off Virginia; extended by six months a moratorium on deepwater drilling permits; and suspended operations at 33 exploratory wells being drilled in the Gulf. Now, one senior Obama adviser said, the sole focus is stopping the leak. “Our fundamental responsibility is to deal with that and the ongoing and multiplying effects,” said David Axelrod . “Ultimately, the president of the United States and the government is going to be judged on its ability to deal with that and not on stagecraft.” To contact the reporters on this story: To contact the reporter on this story: Nicholas Johnston in Washington at njohnston3@bloomberg.net ; To contact the reporter on this story: John McCormick in Washington at jmccormick16@bloomberg.net .

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Obama Heads to Gulf as Spill &lsquoFuror&rsquo Shifts Toward White House

June 4, 2010

By Nicholas Johnston and John McCormick June 4 (Bloomberg) — President Barack Obama showed he knew a thing or two about oil tar balls when he arrived last week on Fourchon Beach in Louisiana. “Either the boom soaks stuff up, or manually you can pick up these tar balls as they’re coming ashore,” he told a group of reporters. Spending about 15 minutes on a largely unsoiled beach is as close as Obama has come to the worst oil spill in U.S. history, one that is challenging his presidency as even some fellow Democrats complain that he has been too detached. Today, he will return to the Gulf region for the third time in a month with a trip that will get him closer to destroyed wildlife and human distress. “The president is well aware of the pain and suffering that this accident is causing,” White House spokesman Robert Gibbs told reporters yesterday. “He will be there as often as the situation dictates.” Gibbs said Obama will get an on-site update from Coast Guard Admiral Thad Allen and other officials, as he did during a two-hour meeting on May 28, yet also talk to “non-elected individuals” who are “suffering firsthand” from the spill. Still, in an interview, Gibbs said Obama doesn’t see the need for a theatrical display of concern. “If the president thought getting mad and yelling would plug the hole, he’d do it on top of the White House,” he said. “He understands we’ll all be judged by our response and our recovery efforts, not on whether he’s been a good method actor.” Ill-Placed Faith Since the April 20 explosion aboard the Deepwater Horizon rig, which BP Plc leased from Transocean Ltd. , administration officials have increasingly criticized BP, saying their faith in the company to contain the oil flowing from a mile-deep well was ill-placed. The blast killed 11 and triggered leaks that a government panel said spew an estimated 12,000 to 19,000 barrels of oil a day into the Gulf of Mexico. With the government acknowledging it may be August before London-based BP can stanch the spill, the situation has assumed a political dimension, too. For Obama, who took weeks to take full responsibility, the worsening crisis evokes the political peril former President George W. Bush faced after Hurricane Katrina in 2005. Angry Americans “The more the images of oil in marshlands, and dead birds washing ashore, the angrier the American people are going to get,” said Douglas Brinkley , a presidential historian at Rice University in Houston. “Largely, it’s been directed toward BP. But as the weeks turn into months you can feel, almost on a daily basis, the public’s furor start heading toward the White House.” While Cabinet members were dispatched to the Gulf, it took 12 days before the president made his first trip, flying to New Orleans May 2 and driving two hours in the rain to a Coast Guard station for a briefing. He took a helicopter tour, although weather kept him from seeing the oil slick. Some Democrats worry whether the political fallout from a spill that threatens Florida’s beaches is containable. Representative Charlie Melancon , whose Louisiana district spans the Mississippi Delta along the Gulf, faces a question: Could the administration have done more from the start? “Probably yes,” he said. “Everybody trusted BP at first, and that probably includes the administration.” Buck Stops Here Obama, 48, says he isn’t relying on trust. “I ultimately take responsibility for solving this crisis,” he said May 28 in Louisiana, after meeting with local, state and federal officials. “The buck stops with me.” Tom Mann , an analyst at the Brookings Institution in Washington, said the administration failed early on in telling the public what it was doing. “He believes in getting involved in the work and not in grandstanding,” Mann said. “To some extent, you’ve got to play this game. Talk is an important part of the job.” Representative Chris Van Hollen , chairman of the Democratic Congressional Campaign Committee, defended Obama against criticism that he hasn’t exhibited the outrage that aides say he vents privately. “He has expressed his frustration and anger,” the Maryland Democrat said. “Throwing a temper tantrum does not stop a leak.” Obama told CNN’s Larry King yesterday his job is to solve the problem. “This isn’t about me and how angry I am,” he said. Since ‘Day One’ Administration officials say there’s been a full response since “day one.” Still, Obama left for a North Carolina vacation three days after the explosion, and a stepped-up reaction didn’t become apparent until April 28, when there was a meeting of advisers and a call to the president aboard Air Force One. Officials, including Environmental Protection Agency Administrator Lisa Jackson and Homeland Security Secretary Janet Napolitano , were gathered in the Situation Room for an update when Coast Guard representatives told them about another breach in the well. White House Chief of Staff Rahm Emanuel , National Security Council Chief of Staff Denis McDonough and Gibbs were among those pulled from another meeting to join the group. First Public Statement The next day, Obama made his first public statement on the matter in the Rose Garden. He wanted to travel to the area and contemplated canceling his May 1 White House Correspondents’ Association dinner appearance, advisers said, before scheduling the May 2 trip. On May 27, he answered questions for the first time about the administration’s response at a news conference. He suspended oil exploration in two areas off Alaska; canceled pending lease sales in the Gulf as well as those proposed off Virginia; extended by six months a moratorium on deepwater drilling permits; and suspended operations at 33 exploratory wells being drilled in the Gulf. Now, one senior Obama adviser said, the sole focus is stopping the leak. “Our fundamental responsibility is to deal with that and the ongoing and multiplying effects,” said David Axelrod . “Ultimately, the president of the United States and the government is going to be judged on its ability to deal with that and not on stagecraft.” To contact the reporters on this story: To contact the reporter on this story: Nicholas Johnston in Washington at njohnston3@bloomberg.net ; To contact the reporter on this story: John McCormick in Washington at jmccormick16@bloomberg.net .

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Gulf Oil Spill: Massive Underwater Plumes Spell Disaster, Scientists Say

May 31, 2010

NEW ORLEANS — Independent scientists and government officials say there’s a disaster we can’t see in the Gulf of Mexico’s mysterious depths, the ruin of a world inhabited by enormous sperm whales and tiny, invisible plankton. Researchers have said they have found at least two massive underwater plumes of what appears to be oil, each hundreds of feet deep and stretching for miles. Yet the chief executive of BP PLC – which has for weeks downplayed everything from the amount of oil spewing into the Gulf to the environmental impact – said there is “no evidence” that huge amounts of oil are suspended undersea. BP CEO Tony Hayward said the oil naturally gravitates to the surface – and any oil below was just making its way up. However, researchers say the disaster in waters where light doesn’t shine through could ripple across the food chain. “Every fish and invertebrate contacting the oil is probably dying. I have no doubt about that,” said Prosanta Chakrabarty, a Louisiana State University fish biologist. On the surface, a 24-hour camera fixed on the spewing, blown-out well and the images of dead, oil-soaked birds have been evidence of the calamity. At least 20 million gallons of oil and possibly 43 million gallons have spilled since the Deepwater Horizon drilling rig exploded and sank in April. That has far eclipsed the 11 million gallons released during the Exxon Valdez spill off Alaska’s coast in 1989. But there is no camera to capture what happens in the rest of the vast Gulf, which sprawls across 600,000 square miles and reaches more than 14,000 feet at its deepest point. Every night, the denizens of the deep make forays to shallower depths to eat – and be eaten by – other fish, according to marine scientists who describe it as the largest migration on earth. In turn, several species closest to the surface – including red snapper, shrimp and menhaden – help drive the Gulf Coast fishing industry. Others such as marlin, cobia and yellowfin tuna sit atop the food chain and are chased by the Gulf’s charter fishing fleet. Many of those species are now in their annual spawning seasons. Eggs exposed to oil would quickly perish. Those that survived to hatch could starve if the plankton at the base of the food chain suffer. Larger fish are more resilient, but not immune to the toxic effects of oil. The Gulf’s largest spill was in 1979, when the Ixtoc I platform off Mexico’s Yucatan peninsula blew up and released 140 million gallons of oil. But that was in relatively shallow waters – about 160 feet deep – and much of the oil stayed on the surface where it broke down and became less toxic by the time it reached the Texas coast. But last week, a team from the University of South Florida reported a plume was headed toward the continental shelf off the Alabama coastline, waters thick with fish and other marine life. The researchers said oil in the plumes had dissolved into the water, possibly a result of chemical dispersants used to break up the spill. That makes it more dangerous to fish larvae and creatures that are filter feeders. Responding to Hayward’s assertion, one researcher noted that scientists from several different universities have come to similar conclusions about the plumes after doing separate testing. No major fish kills have been reported, but federal officials said the impacts could take years to unfold. “This is just a giant experiment going on and we’re trying to understand scientifically what this means,” said Roger Helm, a senior official with the U.S. Fish and Wildlife Service. In 2009, LSU’s Chakrabarty discovered two new species of bottom-dwelling pancake batfish about 30 miles off the Louisiana coastline – right in line with the pathway of the spill caused when the Deepwater Horizon burned and sank April 24. By the time an article in the Journal of Fish Biology detailing the discovery appears in the August edition, Chakrabarty said, the two species – which pull themselves along the seafloor with feet-like fins – could be gone or in serious decline. “There are species out there that haven’t been described, and they’re going to disappear,” he said. Recent discoveries of endangered sea turtles soaked in oil and 22 dolphins found dead in the spill zone only hint at the scope of a potential calamity that could last years and unravel the Gulf’s food web. Concerns about damage to the fishery already is turning away potential customers for charter boat captains such as Troy Wetzel of Venice. To get to waters unaffected by the spill, Wetzel said he would have to take his boat 100 miles or more into the Gulf – jacking up his fuel costs to where only the wealthiest clients could afford to go fishing. Significant amounts of crude oil seep naturally from thousands of small rifts in the Gulf’s floor – as much as two Exxon Valdez spills every year, according to a 2000 report from government and academic researchers. Microbes that live in the water break down the oil. The number of microbes that grow in response to the more concentrated BP spill could tip that system out of balance, LSU oceanographer Mark Benfield said. Too many microbes in the sea could suck oxygen from the water, creating an uninhabitable hypoxic area, or “dead zone.” Preliminary evidence of increased hypoxia in the Gulf was seen during an early May cruise aboard the R/V Pelican, carrying researchers from the University of Georgia, the University of Mississippi and the University of Southern Mississippi. An estimated 910,000 gallons of dispersants – enough to fill more than 100 tanker trucks – are contributing a new toxin to the mix. Containing petroleum distillates and propylene glycol, the dispersants’ effects on marine life are still unknown. What is known is that by breaking down oil into smaller droplets, dispersants reduce the oil’s buoyancy, slowing or stalling the crude’s rise to the surface and making it harder to track the spill. Dispersing the oil lower into the water column protects beaches, but also keeps it in cooler waters where oil does not break down as fast. That could prolong the oil’s potential to poison fish, said Larry McKinney, director of the Harte Research Institute at Texas A&M University-Corpus Christi. “There’s a school of thought that says we’ve made it worse because of the dispersants,” he said. ___ Associated Press writer Jason Dearen contributed to this report from San Francisco.

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Obama Promises to `Spare No Effort’ to Help Gulf States Clean Up Oil Spill

May 3, 2010

By Kate Andersen Brower May 3 (Bloomberg) — President Barack Obama is promising to help the Gulf of Mexico region deal with an oil spill that he said may become an “unprecedented environmental disaster.” After a helicopter tour yesterday of the Gulf coastline, Obama issued his pledge to help the area recover from the effects of oil gushing from a ruptured BP Plc well. Federal officials said the devastation could exceed the 1989 Exxon Valdez spill in Alaska. “Every American affected by this spill should know this: Your government will do whatever it takes, for as long as it takes to stop this crisis,” Obama said while standing in a heavy rain in Venice, Louisiana. The spill imperils “the heartbeat of the region’s economic life” and could be worse for the environment than any calamity the U.S. has experienced, he said. It is “a massive and potentially unprecedented environmental disaster,” Obama said. He also insisted the federal government’s response was quick and aggressive. Before returning to Washington, Obama took a helicopter ride to view the Gulf coastline. Because of bad weather, he was unable to see the oil slick, White House spokesman Robert Gibbs said. Obama got a sense of “what’s at stake” for the region’s economy and the “potential environmental devastation,” Gibbs said. The president got an hour-long briefing from officials including Thad Allen , the U.S. Coast Guard commandant who has been designated national incident commander. Governor Bobby Jindal of Louisiana also gave Obama a closer look at efforts to contain the widening slick of in the Gulf of Mexico. Approaching Louisiana In his remarks while standing alongside a tributary to the Mississippi River, Obama said he learned the oil slick was fast approaching the Louisiana coast. The Coast Guard said it is impossible to estimate how much crude oil is being pumped from the well from at least three locations in crumpled pipes 5,000 feet below the surface. In a “worst-case scenario,” it might take 90 days to stop the flow of oil, Interior Secretary Ken Salazar said. Two offshore platforms have stopped production and one was evacuated as a precaution, halting about 6.2 million cubic feet of gas production, according to the government’s Joint Information Center . The Gulf region accounts for about 30 percent of domestically produced oil and gas, according to Interior Department figures. ‘BP Is Responsible’ “Let me be clear: BP is responsible for this leak. BP will be paying the bill,” Obama said. “But as president of the United States, I’m going to spare no effort to respond to this crisis for as long as it continues, and we will spare no resource to clean up whatever damage is caused.” He stopped to speak to five fishermen, who told him of the high-quality seafood that comes from the coastal area southeast of New Orleans. Obama told them of the federal government’s cleanup efforts and that BP is supposed to reimburse them if they file claims for lost earnings. Obama traveled to the region “to make sure that we are continuing to do all that is humanly possible,” Gibbs said earlier. The potential for a disaster that could exceed that of the Exxon Valdez has put increasing pressure on the White House. Obama’s trip was announced two days ago, after Gibbs said the previous day that the president was unlikely to travel to the Gulf this past weekend. Job of a President “Presidents need to go, see, feel and touch disasters, natural and manmade. It’s part of the job,” said independent political analysts Charlie Cook . “But it is also good for presidents to have the images etched into their minds to make the problems less abstract.” Obama has directed Salazar to report in 30 days on whether more steps are needed to prevent another spill like the one that began with an April 20 explosion and fire on the drilling rig off the Louisiana coast. Existing drilling operations won’t be affected by Obama’s order for the review, and there are no pending lease sales during the period, Gibbs said. Obama’s plan for expanding offshore energy exploration wouldn’t begin issuing leases until 2012. To contact the reporter on this story: Kate Andersen Brower in Washington at kandersen7@bloomberg.net

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What Dat? Is Better Question for NFL Champions: Scott Soshnick

February 8, 2010

Commentary by Scott Soshnick Feb. 8 (Bloomberg) — No one did more to elevate his stature in Super Bowl XLIV than New Orleans Saints coach Sean Payton . It was Payton who used halftime to hatch a plan of surprise when conventional wisdom called for safe. He played to win. Imagine that. He did something that no other Super Bowl participant had dared. The Indianapolis Colts didn’t see that onside kick coming, which is why the Saints are going home champions. Let’s hope that coaches in all sports take note of the result, of Payton earning the ultimate honor, a celebratory ride on the shoulders of his players. Let’s hope those coaches take note of Saints quarterback Drew Brees carrying his son under a shower of red confetti, tears of jubilation covering his cheeks. Let’s hope they saw the images emanating from New Orleans, where they’re less than five years removed from devastation. “Louisiana, by way of New Orleans, is back,” said Saints owner Tom Benson , who didn’t need to explain. “And this shows the whole world.” There are feel-good stories and then there’s this. It’s hard to fathom anyone who doesn’t fancy himself a Hoosier pulling for quarterback Peyton Manning and the Colts, who were denied their second championship in four seasons. Shockey Silenced These Saints are the perfect antidote for difficult times, for reminding us that anything is, indeed, possible. It was the kind of game that left even loudmouth Jeremy Shockey searching for words. “I’m kind of at a loss,” is what Shockey came up with. If anyone knows about loss it’s the residents of New Orleans, where lives were lost, homes were lost and even hope was lost after Hurricane Katrina. No, a football game can’t repair damaged homes and psyches. But anyone who thinks it’s just a game needs a reminder of what a group of college hockey players did for the U.S. when they beat the Russians in the 1980 Olympics. Sports, at its best, can uplift. And that euphoria can linger. “We played for so much more than just ourselves; we played for our city,” said Brees, the game’s Most Valuable Player. “Eight-five percent of the city was under water.” And now 100 percent of the city is over the moon. Taking a Chance Make no mistake, unconventional wisdom is most responsible for the Saints beating the Colts, 31-17, last night at Sun Life Stadium in Miami. Saints fans used to wear brown paper bags over their heads. Last night those clad in black and gold, those who for more than an hour after the game kept chanting, wore nothing but smiles. They danced in the aisles, bopping as Iko Iko blasted from the loudspeakers. All season the fans of New Orleans asked Who Dat?, as in Who Dat Say Dey Gonna Beat Dem Saints. A more appropriate question last night would’ve been What Dat? Regretful is the fan at the refrigerator — or elsewhere — who missed the second-half kickoff because, well, what are the odds of anything of consequence happening? It’s just a kickoff. Well, something did happen. Something big. Something unexpected. Something memorable. Something wonderful. Hopefully something that changes the safety-first paradigm. A coach with everything to lose took a chance. The Saints trailed 10-6 at halftime, and the Colts would get the ball to start the second half. Payton knew that a touchdown might be too much to overcome, even for the highest- scoring team in the National Football League. Onside Kick So he called for an onside kick. Coaches usually order that low-percentage play because they have to, not because they want to, which explains why we’ve never seen one in the Super Bowl prior to the fourth quarter. This time it worked. Six plays and 58 yards later Pierre Thomas ran 16 yards into the end zone. “We were going to be aggressive,” said Payton, who earlier passed on a field goal for an unsuccessful fourth-and- goal attempt. “When you do something like that you put it on the players and they were able to execute.” Payton was able to take a chance because he, like Bill Belichick against the Colts earlier this season, didn’t fear the consequences of failure. How many other coaches do you suppose have thought about doing the same thing only to ponder the repercussions of being wrong. Risk versus reward, which this time was considerable. “The onside kick was huge,” said Melvin Bullitt , one of Indy’s special teams captains. Earlier this week Brees said the Saints, a five-point underdog, had a chance to lift their city, to give the fans hope. A chance. Payton took one. And because of it you’ll never miss the second-half kickoff again. (Scott Soshnick is a Bloomberg News columnist. The opinions expressed are his own.) Click on “Send Comment” in the sidebar display to send a letter to the editor. To contact the writer of this column: Scott Soshnick in New York at ssoshnick@bloomberg.net

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Calls for Full-Body Screening Devices Grow After Detroit Terrorist Attempt

December 29, 2009

By Angela Greiling Keane Dec. 29 (Bloomberg) — A suspected terrorist’s attempt to blow up a U.S. airliner may override privacy concerns and intensify a push for full-body scanning equipment at airports as the U.S. plans to buy more of the machines. U.S. officials charged a 23-year-old Nigerian man with trying to blow up Northwest Flight 253 as it prepared to land in Detroit on Christmas Day. President Barack Obama said yesterday he ordered a thorough review of the episode and called for new scrutiny of screening policies and technologies. The Transportation Security Administration, which runs airport security checkpoints, intends to buy 300 advanced imagers next year, said Greg Soule , an agency spokesman. That would be in addition to 150 machines it ordered in October from OSI Systems Inc.’s Rapiscan unit , a Hawthorne, California-based maker of equipment that can detect liquids and other potential explosives beneath clothing. “We’ve been on the phone a lot with TSA about how to expedite delivery” since last week’s incident, Peter Kant , an executive vice president for Rapiscan, said yesterday in an interview. Metal detectors currently used to screen passengers wouldn’t have found the explosive allegedly carried aboard by the suspect, said former Federal Aviation Administration security chief Billie Vincent . Only more sophisticated devices such as low-level X-rays and millimeter-wave technology would work, Vincent said. Senator Joe Lieberman , a Connecticut independent, called for more widespread use of the full-body scanners after the aborted attack. Lucky This Time “We were very lucky this time but we may not be so lucky next time, which is why our defenses must be strengthened,” Lieberman, chairman of the Senate Homeland Security and Governmental Affairs Committee , said in a statement yesterday. The committee said it would hold a hearing next month on airline security and how the alleged terrorist got onto the plane. The flight, carrying 278 passengers, was en route from Amsterdam when Umar Farouk Abdulmutallab mixed explosive substances under a blanket on his lap, the U.S. Justice Department said. Passengers subdued and restrained him until the plane landed safely. Abdulmutallab wasn’t screened by a full-body scanner when he passed through Amsterdam’s Schiphol Airport on the way to Detroit, Judith Sluiter, a spokeswoman for the Dutch National Coordinator for Counter-Terrorism, said yesterday. “We must use technology that does what it promises and processes that make common sense,” Mississippi Democrat Bennie Thompson , chairman of the House Homeland Security Committee, said yesterday in a statement. “I urge the administration to work diplomatically with our foreign partners to ensure that the most effective technology is installed at airports worldwide.” Advanced Equipment Companies such as OSI , Smiths Group Plc , Safran SA and L-3 Communications Holdings Inc . may benefit from any requirement that airports get more security equipment. London-based Smiths is the world’s biggest maker of airport scanners. Safran, based in Paris, is the world leader in biometric technologies, such as fingerprint scanners. New York-based L-3 also makes scanners for airport use. L-3 has “developed a more sophisticated system that could prevent smuggling of almost anything on the body,” said Howard Rubel , an analyst at Jefferies & Co., who has a “hold” rating on the stock. “Speed and privacy issues have slowed its introduction.” Jennifer Barton , a spokeswoman for New York-based L-3, didn’t respond to a phone call seeking comment. L-3 rose 58 cents to $87.38 at 9:48 a.m. in New York Stock Exchange composite trading. Yesterday it reached $86.80, the highest closing price since October 2008. OSI rose 3 cents to $24.50 in Nasdaq Stock Market trading . Yesterday’s 11 percent gain was the biggest since Jan. 29. Airport-Security Funds The $25 million purchase for the 150 Rapiscan machines was made with some of the TSA’s $1 billion in airport-security funds in the $787 billion economic stimulus package, said Soule, the security administration spokesman. The company has delivered about 40 machines so far to the agency, Rapiscan’s Kant said. The Transportation Security Administration has been adding low-level X-rays and millimeter-wave technology machines to find explosives. There are 40 millimeter-wave machines made by L-3 at 19 airports, Soule said. Using full-body imaging technology is voluntary for passengers, the security administration said. Those who do not wish to receive millimeter wave screening will undergo metal detector screening and a pat-down, according to the agency. Privacy Concerns Body imaging has been criticized by some advocacy groups as an invasion of privacy. Kant said his company has mitigated that concern by blurring body images and having technicians viewing the images in a different location from the screening equipment. “There have been privacy concerns expressed about the use of these whole body-imaging devices, but I think those privacy concerns, which are, frankly, mild, have to fall in the face of the ability of these machines to detect material like this,” Lieberman said on “Fox News Sunday” on Dec. 27. Using technology for every threat may cost more and reduce risk less than measures such as increasing visa reviews in “high-risk” countries, said David Schanzer , director of the Triangle Center on Terrorism and Homeland Security at Duke University and the University of North Carolina. “Every time we have an episode, we should not rush to judgment and spend billions of dollars deploying the newfangled technology that will meet a very narrow sliver of the threat,” said Schanzer. “That’s not a satisfying response that politicians can make. Politicians feel an urgent need to respond to the threats today.” To contact the reporter on this story: Angela Greiling Keane in Washington at agreilingkea@bloomberg.net

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Teracent: Google Acquires Display Ad Specialist

November 23, 2009

MOUNTAIN VIEW, Calif. — Google Inc. has snapped up another startup in its quest to sell more visual advertising on the Web. The acquisition of Teracent Corp., a 3-year-old startup, provides Google with more tools for customizing the online billboards known as display advertising. Selling more display advertising is a high priority for Google, which makes most of its money from short text messages posted alongside search results and other Web content. Google started the expansion into display advertising last year after completing its $3.2 billion acquisition of the online ad service DoubleClick. The push poses a threat to Yahoo Inc., which is the Internet’s biggest seller of display ads. Teracent’s technology automatically tweaks the look of an ad so the images are more likely to grab the targeted audience. The changes are based on factors such as a Web page’s content, the time of day and the user’s location. Google didn’t disclose the financial terms of the deal, which was announced Monday. Google’s dominance of the more lucrative Internet search market has left it with plenty of money to mount its challenge in display advertising. The company ended September with about $22 billion in cash. Convinced the economy is on the improving, Google’s management is back on the acquisition prowl. The company is in the process of buying AdMob, a startup specializing in ads for mobile devices, for $750 million. Teracent, which is based in San Mateo, Calif., was started in 2006 by Vikas Jha, a former engineer at one-time Google rival Inktomi. Google is based in nearby Mountain View.

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Richard Laermer: The Myth of "Personal Branding"

November 1, 2009

“Personal Branding” is a term that gets bandied about at every cocktail party despite not having any real discernible meaning. We know the purpose of branding products: to sell them to their market. What exactly does it mean to have a personal brand, though? Further, is a personal brand actually going to help people with their lives, or just their careers? I say that personal branding, whatever it is today , is a trendy term but not a complete step toward wholesale change in the way you are perceived. The “new fame” is more complete, achievable, and effective. (Read on for more.) Much like anything these days, a whole host of aggressive experts are at the ready to tell you what a personal brand is and why you need to be personally branding. Longtime brand guy Martin Lindstrom suggests a few things regarding the quest for a solid personal brand under the guise of explaining how to be indispensable at the workplace. Martin advises that while at work, people “take two everyday tasks and combine them in an extraordinary way. For example, let’s say you’re a cashier in a big-box store and you enjoy sitting in its fast-food emporium during your breaks. Is there anything you’ve observed that might be valuable for management to know about–for instance, that customers wish there were more prepackaged sandwiches and salads? Let management know.” “Create a distinctive mark or “signature” that other people can’t get out of their minds,” he says, “It can be a logo, a symbol, or a saying you affix to the end of your personal e-mails. Once again, combine two elements that have nothing to do with each other–flying monkeys, for example.” Flying monkeys are going to help me do what , exactly? Notice that the author of Buyology didn’t exactly say what these things are supposed to accomplish – just that they will help you brand yourself as indispensable. Eh? These superficial moves aren’t exactly changing the world or creating any real benefit for anyone involved. They are more like stunts. Personal Brander Dan Schawbel, who wrote the newish book Me 2.0 , wishes to be Gen-Y’s personal branding expert. His very popular blog advises people on creating a new brand attitude (brand new attitude’s bastard cousin). Dan is a smart-as-whip marketer who defines personal branding as “how we market ourselves to others.” I think this definition is apt. It is similar to faming, an idea of mine that I’ve been wandering the country talking about, better known as a way to get a leg up on the competition and become the go-to person in all facets of your life. It is also “pragmatic notoriety.” This ensures folks see the best in you at all times. PB is a bit more on the business side of things, whereas fame is an actual organic adventure. [Oh, and I'm not talking about the kind of fame that balloonists go after either...] More telling than semantics of the definition of personal branding are what Dan Schawbel calls the “benefits”. These would be the whys of personal branding. Here are benefits, according to Dan: Promotions: Anyone who is ambitious and works at a company will want to move up. By building your personal brand, you become the best choice for a promotion. Happiness: By aligning who you are with what you do and appending goals to it, you can turn “work” into a “hobby.” Get paid to do what you would count as a hobby. Compensation: Personal brands command premium prices. Just like Apple and Gillette can charge more for products you can get for less, you can do the same. Business: People want to purchase from other people who they know, like, trust. When you make those people happy that they chose you, by giving them great results, they will refer you to even more people. Perks: Strong brands get perks. I get free books from authors and other bloggers get free products, such as limited edition Pepsi cans. Celebrities, like Halley Berry don’t have to pay for anything because of who they are. Notice what all the benefits have in common? They are all (but for happiness) essentially saying make more money. Yeah we are all here to make money, but if a raise is the only thing you are looking for, all this effort may be overkill. The biggest difference between personal branding and this thing called faming is that the personal one exists solely for capitalistic purposes like getting into a good school, getting the right internship, getting a better job, getting customers. Basically it purports to help you get more cash. Conversely, faming exists to help you live a fuller and more consistent life from which things like getting the internship and getting the job come into being. Faming doesn’t turn itself off when the workday ends. This helps you get more life and the money may follow, if you so choose. The other component of personal branding seems to be the pursuit of making its practitioner a “mini-celebrity.” Ah the celebrated life–dimming isn’t it? This is problematic today for many reasons. As writer Michael Wolff pointed out on Newser.com: Celebrities simply do not exist any more. All those antiquated notions of celebrity are far gone and inconclusive. “We tend to think that we live in a celebrity-driven culture,” wrote trouble maker Michael Wolff, “But, it’s actually a nobody-driven culture: vaguely familiar faces carrying their coffee.” This is it. Personal branding misses the boat because there are no true rock stars anymore. The recent passing of Jackson and others have indicated to all of us that there are simply no actual talents who radiate incandescence to because of their trade. There will never be one more Jackson, just a ton more Wentzes. Celebrities are media creations, and inconsequential ones at that. In the 1970s and ’80s when Michael was at the top of his form, we only got the images that were given to us. If Epic wanted to show us Michael at home, that’s what we got. In order to be an icon, you have to be a mystery. Mystery is king. Mystery is queen. Alas, there are no more mysteries! Jackson’s passing definitely marks the end of an era. His celebrity was classic. It was about the authentic look: the pose, the attitude, the dress, the mystique. Who is left now? No one. Fame acknowledges that the world has changed. Fame doesn’t mean “self-promotion.” You need to alert people that there is a ton of substance between your ears, and that you aren’t one of the drones carrying coffee just because everyone else carries coffee. And with that, I introduce How To Fame – www.howtofame.com/details – as a guide to making more money, getting a better job, or becoming another slightly famous face. It’s about living your best life, and showing others what you truly are – you. It’s about something that you know you’ve got to do but just don’t know how.

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ABA Protests: National Bankers Convention Draws Protesters From Across The Country

October 25, 2009

The American Bankers Association’s annual convention in Chicago has become the scene for a series of major protests, which are set to continue through Tuesday. Dubbed ” the Showdown in Chicago. ” (Check back here frequently for updates on the protests.) Groups like the National People’s Action, the Service Employees International Union, Americans For Financial Reform and the AFL-CIO are expected to turn out with thousands of protesters. Sen. Richard Durbin (D – Illinois) is scheduled to address the protesters Sunday evening. Conference speakers include Newt Gingrich, conservative columnist George Will and FDIC chairman Sheila Bair. (For more information on the protests, read Huffington Post blogs by economist Dean Baker , the AFL-CIO’s Rich Trumka and the SEIU’s Anna Burger .) The ABA’s convention is already underway, and some early images of the protests are trickling in. From the SEIU’s blog , here’s an early report from the scene: “The Wall Street bankers are in Chicago this weekend for the American Bankers Association conference – and they’ve decided to do one good deed for the people of Chicago while they’re here. They are helping to renovate a house that had been foreclosed… by them. It’s a nice gesture on the bankers’ part, but a completely empty one. In the time it took them to help fix up that one house, banks were kicking 1,440 families out of homes across the country; that’s one foreclosed home every 7.5 seconds.” Also, from the SEIU’s blog, here’s a picture of a banner that greeted conference attendees during their riverboat cruise through Chicago earlier today: Got any tips, images or direct reports from the scene of the protests? Help us tell the story of the ABA protests by uploading your images and by telling us what’s happening at the scene. Participate below! Get HuffPost Business On Facebook and Twitter !

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Detroit Overrun With Lazy Journalists Looking For Trite Depictions Of Poverty

August 28, 2009

Detroit. If you are like most Americans, you haz a sad about Detroit. You ponder Detroit and you think of the hard times that have befallen the auto industry, and how the grinding economic downturn falls so heavily on a community that was already a blighted hellscape of Devil’s Night fires , and incompetent professional football franchises . You reflect on the way the city’s seminal garage rockers are always punching each other in the face , and how even the white people have got to rap-battle their way to middle-class respectability . And if you are like most Americans, you probably think Detroit is the capital of Michigan. It’s not. That’s Lansing. But even as the economic downturn intensifies in Detroit , and Michigan at large, is the coverage of Detroit’s downturn matching it, or is it growing more shallow? In a must-read piece for Vice Magazine , Thomas Morton ably argues the latter : The problem is it’s reached the point where the potential for popularity or “stickiness” or whatever you’re supposed to call it now is driving the coverage more than any sort of newsworthiness of the subject. There’s a total gold-rush mentality about the D right now, and all the excitement has led to some real lapses in basic journalistic ethics and judgment. Like the French filmmaker who came to Detroit to shoot a documentary about all the deer and pheasants and other wildlife that have been returning to the city. After several days without seeing a wild one he had to be talked out of renting a trained fox to run through the streets for the camera. Or the Dutch crew who decided to go explore the old project tower where Smokey Robinson grew up and promptly got jacked for their thousands of dollars’ worth of equipment. The flip side is a simultaneous influx of reporters who don’t want anything to do with the city but feel compelled by the times to get a Detroit story under their belts, like it’s the journalistic version of cutting a grunge record. And, in Morton’s opinion, if Detroit has any single sector that’s booming, it’s playing host as the epicenter for a nation of journalists-turned-poverty tourists. Morton talks with James Griffoen, who is said to be a frequently sought out urban “sherpa” for journalists looking for a quick dose of “ruin porn.” According to Griffoen, the typical visiting newsperson never lets the facts get in the way of a good story: The city’s second-most-overused blight shot is of the mile-long ruins of the Packard Auto Plant in East Detroit. “This is the visiting reporters’ favorite thing to see,” [Griffoen] said. “The people all come here to shoot the story of the auto industry and they love this shot because they can be like, ‘See that? That’s where they made the cars,’ and then forget to add the footnote that the plant’s been closed since 1956.” In the past month alone, the plant’s been used by the New York Times, the British Daily Mirror, and the Polish Auto Motor as a visual for stories it has no concrete connection to other than occupying the same city. The Packard also shows up twice in the same Time photo spread from December, although the second picture is just captioned with the street address to make it look like their photographer visited more than three sites. The whole piece is abundant in its descriptions of shallow journos carefully ignoring any of the city’s successes and photographers who learn how to crop their images just so, to maximize the depiction of dereliction. Luckily, the locals are getting it right: For all the lazy shit the outside media has been pulling with Detroit, reporters in the city have actually been getting shit done. The Detroit Free Press won a Pulitzer last year for digging up over 10,000 text messages that led to the former mayor’s resignation and arrest. [Detroit News' Charlie] LeDuff has been harassing Councilwoman Conyers in the News to great effect while keeping a close eye on the “eccentric vagrant” beat. Having your hometown overrun by a bunch of smug assholes with their reductive analogies and clever little pat phrases while the paper you work for can’t afford to keep the lights on would be enough to send most folks groveling back to New York. PLEASE READ: SOMETHING, SOMETHING, SOMETHING, DETROIT [Vice]

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