By Sarah Shannon Dec. 26 (Bloomberg) — U.K. retailers including Kingfisher Plc and PC World targeted shoppers seeking a last-chance tax break along with post-Christmas bargains, offering promotions on kitchens and laptop computers. Chancellor of the Exchequer Alastair Darling will restore the value-added tax, a levy on sales, to 17.5 percent effective Jan. 1, after reducing the rate to 15 percent a year ago to help pull the economy out of the recession. Kingfisher, Europe’s largest home-improvement chain, is offering 50 percent discounts today on bathrooms and kitchen doors at its B&Q chain while DSG International Plc , owner of the Currys electronics stores and PC World, advertised ‘Beat the VAT increase!’ on posters and reduced a Sharp Corp. 32-inch flat- screen television to 299 pounds ($477) from 599 pounds. “Encouraging customers to buy before the VAT increase is a great way for retailers to get money in before Jan. 1,” said Jon Wright , the retailing manager at Euromonitor, a London-based market research firm. “The clearance sales will be the biggest sales driver for shoppers, but the VAT will help that.” Purchasers of higher-priced items such as kitchens, bathrooms and electrical goods should be the biggest winners in the sales, Wright said. Today’s Boxing Day holiday may be the biggest shopping day of the year, according to Experian Group Ltd. research, as it falls on a Saturday, typically the peak day for retail revenue. Britons are increasingly prepared to shop over the festive period, the firm said. Laptop Bargains In London’s West End, Simon Mustafa, 34, was browsing the laptops at the Currys store in Oxford street. “I’ve been planning this purchase since well before Christmas,’ he said. “It’s worth waiting for the sale and I’m getting an extra saving by missing the VAT.” Online retail traffic also is likely to spike today, according to Interactive Media in Retail Group, a trade organization. “Shoppers use it to search for bargains, as a price comparison site, and there is an awful lot of shopping as Britons cash in their vouchers on new iPhones and electricals,” David J. Smith, director of operations at IMRG, said by phone. “Amazon are having a very good period online, as well as John Lewis and Marks & Spencer.” IMRG forecasts online sales in December will climb to 5 billion pounds ($8 billion), compared with 4.6 billion in 2008. Online Discounts Retailers began offering discounts online before the Christmas period this year. John Lewis Partnership Plc, the owner of department stores and Waitrose supermarkets, started its 50 percent Christmas discounting at 6 p.m. on Dec. 24, while the stores begin those discounts Dec. 27. Tesco Plc , the U.K.’s largest retailer, started Web-based promotions for its non-food products such as pillows, sofas and toys on Dec. 22. Debenhams Plc , the U.K.’s second-largest clothing retailer, was among the first chains to open its doors at 7 a.m. with discounts of as much as 70 percent on products including leather coats by designer John Rocha and Meyer saucepan sets. At the Oxford Street outlet of the clothing chain Next Plc , 22-year-old Ana Cabrita said she’d been queuing for more than 15 minutes to snap up bargains on winter coats and workwear. “They always have great sales here,” she said. “My friends got here at 6 a.m. and there were already people waiting. It’s worth it for the bargains.” Trevor Pereira , commercial director at Capital Shopping Centres Plc, the owner of 14 regional malls including Lakeside in southeast England and Braehead in Scotland, said customers had been “flooding in” for laptops, televisions, mobile phones and homewares. ‘Extremely Busy’ “Shoppers have been planning their sale purchases before the VAT hike comes into effect, and as a consequence we are extremely busy,” he said. Snowy condition across the U.K. deterred shoppers before Christmas, with retail visits down 7 percent in the week ended Dec. 13 from a year earlier, the market research firm Synovate said. London and the Southeast recorded the lowest levels. “Droves of people were simply put off venturing out in the snow and ice, and retailing was one of the main casualties,” Synovate’s Tim Denison said. “These figures are weather-related and not indicative of a softening in underlying demand.” U.K. retailers can expect “bumper Christmas sales” as Britons start to overcome 18 months of concern about the economy, according to a study published last week by Datamonitor Group. About 70 percent of the country’s consumers plan to spend more than normal, the study found. Biggest Day The New West End Company, the organization representing retailers in central London’s main shopping district, estimates half a million people will visit the area, its biggest shopping day. The group forecasts more than 60 million pounds in sales today. Antonio Nardone, from Bari, Italy, said he came to London for the Christmas holidays with his wife and two daughters to take advantage of the promotions. “The sales here are very impressive,” he said inside House of Fraser Plc’s handbag section on Oxford street. His wife, Luisa, held up an orange suede crocodile-print bag from Mulberry Group Plc. “It was 655 pounds and now it’s only 455 pounds,” she said. “This is such great shopping. You can’t get prices this good at home.” To contact the reporter on this story: Sarah Shannon in London at sshannon4@bloomberg.net .