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(MENAFN) Facebook Inc. said that Mark Zuckerberg, CEO and founder of the social network, may sell about USD1.67 billion of shares to cover taxes he will owe when he exercises options to buy 120 …

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Facebook’s Zuckerberg may sell USD1.67b shares

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(MENAFN) Facebook’s spokeswoman Annie Ta said that in a bid to support the social network to compete with daily-deal websites including Groupon Inc. and LivingSocial, Facebook stopped Deals …

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Facebook shuts down Daily-Deal service

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Max Fraad Wolff: Disrupted Economies and Disruptive Technologies

May 31, 2011

We have seen residential housing lose what little steam it had built up. Jobs numbers, due Friday, are likely to show moderation in the pace of new job creation. The debt ceiling continues to loom. Gas and food prices are straining corporate earnings and household budgets. Social media marches forward despite a rising chorus of bubble suspicion. The precariousness of jobs and budgets pushes Americans to seek deals online, socialize online and use fewer resources. Sony and Nintendo are struggling and Zynga’s online social games are generating real revenues. Twitter and Facebook are helping change patterns of public information and engagement. In this disrupted period social networks seem to be well aligned to emerging constraints and realities. Across this short week we will get a flood of macroeconomic data and news. We will see productivity, Case Shiller Housing numbers, Chicago PMI, ISM reports, Consumer Confidence, payrolls and unemployment. It will be a whirlwind few days. It appears likely that the balance of this week’s numbers will signal a slowing of growth. The continued impact of the Tsunami, an underwhelming developed world recovery, Euro Zone issues, U.S. Budge issues, housing market trouble and rising commodity prices will be visible in many of the numbers to come. It is fair to say we are living in a disrupted economic environment. From Tunisia and Egypt to your home town, new technologies are emerging with impact. Facebook and Twitter relay news — and waves of meaningless chatter — to millions in real time. Revenues in the social media space are driven by advertising and deal seeking. Thus, social media is neither magical, nor immune to economic dislocation. However, we continue to see flocks heading into virtual space to save time and money. We are using GroupOn, Living Social and other group discount services, to afford meals, services, indulgences. We are on E-Harmony finding matches without long drives and costly restaurant meals and drinks. Resumes are posted and scanned in LinkedIn as we look for work. Facebook, YouTube and Twitter offer free communication and entertainment as cable and cell phone bills weigh heavily on taxed budgets. Social media offers an inexpensive way to travel the world first class and save on purchase of increasingly expensive transportation and hard resources. No matter one’s limited budget, we can deal shop, connect and foster image, in the social network, at little cost. Disruptive technologies are fighting for market shares and revenues in a rough economic context. So far, they are fighting very successfully. As we have seen before, disruptive technologies can sometimes thrive in disrupted economies. Netflix, Hulu and YouTube offer TV and movies for low or no cost. This saves on cable bills, on demand rentals and trips out and about in an expensive world of hard assets. Smart phones and tablet PC’s offer to replace home internet, TV, landline phones and traditional cellular voice minutes and text messages. Wi-Fi and 3G/4G service with cloud computing portend fewer and cheaper devices and services delivering more through social media. Clearly Microsoft glimpsed this in the Skype purchase. The angst of the developed world middle class and the tentative rise of the developing world middle class are disruptive to established businesses. New technologies are well suited to collect both groups as heavy users. As we wait for Friday’s job numbers. We see disruptive technologies outperforming in the present disrupted economy. Also Available at http://www.greencrestcapital.com/blog/disrupted-econ…ive-technology/

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Dean Baker: The Beatification of Senator Simpson

May 31, 2011

Former Wyoming Senator Alan Simpson has been a holy terror ever since he was appointed by President Obama to co-chair his deficit commission last year. With equal fervor he has attacked both his opponents and the basic facts surrounding the budget in general and Social Security in particular. Ordinarily, either his rudeness or his lack of understanding of the facts on the issues where he is supposed to be an expert would be sufficient to have him exiled from the public limelight. Yet, because his views coincide with the editorial positions at elite news outlets like the Washington Post , his credibility as a spokesperson on the budget and Social Security is never tarnished. The bill of particulars against Senator Simpson is getting quite lengthy at this point. In the rudeness category, Mr. Simpson sent a late-night e-mail to the head of a major national women’s organization implying that she was too dumb to read a simple graph. More recently he directed an obscene gesture towards the AARP. This goes along with numerous insults directed against reporters in interviews and a tirade about Snoopy Snoopy Poop Dog . One can debate how seriously these actions should be viewed. But the contrast with Van Jones, an advisor on environmental issues to President Obama, is striking. Most Washington insider types felt that Jones had to be quickly sent packing after a single off-color remark about Republicans was made public. Senator Simpson has been at least as aggressive in assaulting the facts on the budget in general and especially Social Security. In numerous statements to reporters and his late night e-mails he has suggested that the baby boomers were a surprise that is just now coming to the attention of policymakers. Of course we’ve known about the tens of millions of people born between 1946 and 1964 for quite some time. We had to build schools for them. It was hardly a surprise that these people would at some point turn 62 and become eligible for Social Security benefits. In fact, the actuaries at Social Security have long had a very good idea of when the baby boomers would be reaching retirement and how many would make it. Senator Simpson also seems to think that the increase in life expectancies has caught policymakers by surprise. In fact, Social Security actuaries have long known that life expectancies have been increasing and they projected this trend to continue. They have not been too far from the mark in their projections, being somewhat overly optimistic about the gains for women and too pessimistic about the increase in life expectancy for men. By contrast, Senator Simpson has repeatedly told stories about how when the program was first set up there were 16 workers for every retiree and life expectancy was just 63. Both these points are completely irrelevant to the finances of the program today. The decrease in the ratio of workers to retirees has been going on for many decades (it had dropped to 5 to 1 by 1960) and the program has been restructured accordingly. Furthermore, the statistic on life expectancy cited by Senator Simpson has little to do with the finances of the program. This is a measure of life expectancy at birth. Most of the gains in life expectancy at birth have been due to a drop in the infant mortality rate. This means more people live to be supported in retirement, but it also means more babies survive to have a full working lifetime during which they contribute to the program. More importantly, none of the items that are touted as revelations by Senator Simpson are news to anyone who has been involved in the policy debate over Social Security for the last four decades. The increases in life expectancy and declines in the ratio of workers to retirees that are so alarming to Mr. Simpson have been factored into the projections that show that the program can pay all scheduled benefits through the year 2036 with no changes and nearly 80 percent after that. These projections show that even if Congress never made any changes to the program Social Security will always be able to pay a higher benefit (adjusted for inflation) than what the average retiree is getting today. There is simply no support in the Trustees projections or anyone where else for Simpson’s picture of Social Security that is teetering on the edge of collapse. The question that the public should be asking the pundits and press is how often does Senator Simpson have to be wrong, and how far from the mark does he have to go, before he loses credibility? The elite media might have a strong commitment to politicians who espouse views that it supports, but continuing to treat Senator Simpson as an expert on the budget and Social Security is a case of affirmative action gone wild.

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Dean Baker: Peter Peterson and the Deficit Ostriches

May 23, 2011

Last spring, Wall Street investment banker Peter Peterson hosted a lavish daylong conference devoted to the budget deficit. One of the highlights was an appearance by President Clinton. Clinton boasted of how he had wanted to cut Social Security back in the mid-90s but congressional leaders from both parties wouldn’t let him. The cut he had wanted would have reduced the annual cost of living adjustment by 1 percentage point annually. This would have left seniors in their 70s, 80s, and 90s with Social Security benefits today that are about 15 percent lower than their current level. How great would that have been? Peterson is back with Round II this week, another lavish affair devoted to the deficit. President Clinton will be again be playing a starring role, although it is not clear whether he will still be boasting about his wish to cut Social Security benefits. What is clear is that Peterson is using his vast fortune to push an agenda that has little to do with deficit reduction, and everything to do with cutting Social Security, Medicare and other programs that are vital to ordinary working people. This fact is apparent from the list of attendees. This is supposed to be a group seriously committed to deficit reduction, yet one of the highlights will be a talk by Representative Paul Ryan, the Republican Chairman of the Budget Committee. Mr. Ryan is best known for a budget proposal that calls for $3 trillion in individual and corporate tax cuts over the next decade. These cuts are supposed to be offset by the elimination of tax deductions, except Ryan does not identify a single tax deduction that he wants to eliminate. All he identified is $3 trillion in tax cuts , most of them going to the wealthy. In Peter Peterson’s world giving up $3 trillion in revenue is deficit reduction. The remarkable part of this story is that there are people who are talking about the budget deficit in a serious way. They are proposing solutions that enjoy the support of the American people, and they are right in front of Peterson’s nose, but he is doing his best to ignore them. While Ryan will be touting his plan for adding another $3 trillion to the debt with more tax cuts for the wealthy, and increasing the cost of Medicare to the American people by $34 trillion , at least one of the groups at the conference will be presenting a budget plan that is much more in accordance with the views of the American people. There are several important principles guiding the EPI plan. First, it focuses on jobs and growth as the immediate problem facing the economy. It is ridiculous to be spending so much time yelling about the deficit at time when 25 million people are unemployed, underemployed or out of the work force altogether. It is especially absurd when everyone knows that the economic crisis caused by the collapse of the housing bubble is the main reason that we have large deficits today. The main reason the budget went from deficit to surplus in 90s was the unexpected drop to 4 percent unemployment at the end of the decade, not deficit reduction measures by President Clinton and/or the Republican Congress . Once the economy is back near full employment, the EPI plan gets most of its revenue from increasing taxes on the wealthy, the big winners in the economy over the last three decades. It also includes a tax on Wall Street financial speculation; taxing the folks whose recklessness brought on this economic disaster. The cuts focus on the military budget. It protects Social Security and Medicare, which are vital programs to the country’s workers and their families, and actually increases spending on infrastructure, education, and other areas that will foster long-term growth. What is striking is that this program is broadly consistent with extensive public opinion polling on the budget. People don’t want to see Social Security and Medicare cut. They think the rich need to pay more and they see the military as the major area of spending most amenable to cuts. The Progressive Caucus, the largest caucus in Congress, put out a budget proposal along these lines last month. Even Peterson’s own America Speaks project came to similar conclusions. This project subjected groups of people at 19 sites across the country to 6 hours of Peterson designed deficit rants. In spite of badly biased presentations, the story was the same. Don’t cut Social Security and Medicare. Tax Wall Street and the rich and cut military spending. The basic problem is that the country is entirely prepared to deal with the deficit in a reasonable and responsible way. However, the people’s vision does not include Peterson’s goals of gutting Social Security and Medicare. Rather than being “deficit hawks,” in denying the obvious path forward on the economy and deficit, Peterson’s gang can best be described as “deficit ostriches.”

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Video: Yang Says LinkedIn Success Makes Valuations Harder

May 20, 2011

May 20 (Bloomberg) — Geoffrey Yang, founding partner and managing director of Redpoint Ventures, discusses LinkedIn Corp.’s first day of trading yesterday and the outlook for the social media industry. Yang speaks with Julie Hyman on Bloomberg Television’s “Bottom Line with Mark Crumpton.” (Source: Bloomberg)

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Video: Deragon Taps Social Media to Pool Travelers for Flights

May 20, 2011

May 20 (Bloomberg) — Jay Deragon, chief executive officer for Social Flights, talks about business strategy and growth outlook. Social Flights acts as a travel service that taps social media to gather travelers to purchase private flights. Deragon speaks with Betty Liu on Bloomberg Television’s “In the Loop.” (Source: Bloomberg)

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Dean Baker: The Good News and the Bad News in the Social Security Trustees’ Report

May 16, 2011

There was both good news and bad news in the Social Security trustees’ report released last week. The bad news is that the program is projected to cost somewhat more in the latest report than in the 2010 report. As a result, its projected 75-year shortfall was increased by 0.3 percentage points of covered payroll from 1.92 percent to 2.22 percent. The year when it was first projected to face a shortfall was moved up a year from 2037 to 2036. This bad news about the program is also the good news. The main reason that the program’s finances deteriorated between the 2010 report and the 2011 report is that in the 2011 report the trustees assumed that we would enjoy substantially longer life expectancies than they did in the 2010 report. They increased their projected life expectancy for men turning age 65 in 2010 from 18.1 years to 18.6 years, a gain of 0.5 years. The trustees increased their projected life expectancy for women turning age 65 by 0.3 years. Remarkably, virtually no one in the deficit-obsessed media even noticed this projected increase in life expectancy, simply highlighting the bad news about Social Security’s finances. Of course the trustees likely anticipated how their report would be received. It is important to recognize that this is the report of the Social Security trustees, not the professional staff of the Social Security Administration (SSA). The six trustees include three Obama cabinet members, the head of the Social Security Administration, who is a holdover Bush appointee, and Charles Blahous, an independent trustee who was President Bush’s point man on his Social Security privatization drive. The professional staff of SSA does make recommendations to the trustees, but these recommendations are held as carefully guarded secrets, like battle plans in the war on terrorism. Even accepting the 2011 report at face value the picture is hardly as dire as many politicians in Washington are claiming. We have seen much worse before. For example in 1997, the trustees projected a shortfall that was equal to 2.23 percent of payroll . At that time, their projections showed the trust fund first being depleted in 2029. The 1997 report also assumed a slower rate of real wage growth than the 2011 report. A lower rate of real wage growth meant that any tax increase that might have been imposed to maintain long-term solvency would have taken up a larger share of the growth in the real wage of the average worker. Alternatively, any cut in benefits would have done more to slow the improvement in the living standards of retirees over time. There can be little doubt that the most recent projections show a much brighter picture of Social Security and the economy going forward than what was projected through most of the 1990s. It is also important to keep the Social Security numbers in context. Proponents of cuts to Social Security have spent fortunes on pollsters and focus groups trying to put the program’s finances in the most dire possible light. They are fond of reporting things like the program’s $17.9 trillion shortfall over the infinite horizon . The focus groups show that this one is really good for scaring people. After all, “trillion” is a really huge number and $17.9 trillion must be really really huge. Of course no one has any clue what “infinite horizon” means. So no one knows that this is a projection of what the program looks like in the 23rd, 24th, and 25th century and beyond, if we never change it in any way. The vast majority of this $17.9 trillion shortfall comes in years after 2200. Social Security does have a long planning period, but if anyone thinks that we are actually making policy for the 24th century then we should keep this person far removed from the levers of power. The best way to make the size of the projected Social Security shortfall understandable is to put it in context. Relative to the size of the economy, the projected Social Security shortfall is equal to 0.7 percent of GDP. By comparison, annual spending on the military increased by more than 1.6 percentage points of GDP between 2000 and 2011. So the burden imposed by the wars in Iraq and Afghanistan are almost 2.5 times larger than the money that would be needed to eliminate the Social Security shortfall. To take another point of reference, the Congressional Budget Office’s analysis of the Ryan Medicare privatization plan implied that it would increase the cost of buying Medicare-equivalent policies by more than $34 trillion , a sum that is almost five times as large as the projected Social Security shortfall. If the Social Security shortfall is a really big deal, then the additional costs attributable to the Ryan plan are five times a really big deal. Interestingly, almost no one in the media seems to be talking about that burden.

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Video: Narendra Says SumZero Building `Massive’ Research Source: Video

May 14, 2011

May 13 (Bloomberg) — Divya Narendra, chairman and chief executive officer of SumZero LLC, talks about his company’s social network for buy-side investment professionals and his portrayal in the film “The Social Network.” Narendra speaks with Cory Johnson on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

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Government: Bad Economy Has Shortened Life Of Social Security, Medicare

May 13, 2011

WASHINGTON — The bad economy has shortened the life of the trust funds that support Social Security and Medicare, the nation’s two biggest benefit programs, the government reported Friday. The annual checkup said the Medicare hospital insurance fund will now be exhausted in 2024, five years earlier than last year’s estimate. The Social Security trust fund is expected to be exhausted in 2036, one year earlier than before. The trustees who oversee the two programs said the worsening financial picture emphasizes the need for Congress to make changes soon. The longer lawmakers wait, the more likely they will be forced to impose steep tax increases, deep benefit cuts, or both, to save the programs. By acting sooner, the trustees said, Congress can impose gradual changes that don’t hurt current beneficiaries and give future retirees time to prepare. “Larger, more difficult adjustments will be necessary if we delay reform,” said Treasury Secretary Timothy Geithner, chairman of the trustee panel. “And making reforms soon that are phased in over time would help reduce uncertainty about future retirement benefits.” The trustees said that they moved the expected date for the Medicare hospital trust fund to be exhausted from 2029 to 2024 because of a weaker economy, which means fewer people working and paying payroll taxes into the fund, and continued increases in health care costs. Last year’s report had extended the life of the Medicare fund by 12 years to reflect the savings that were included in the massive overhaul of health care that President Barack Obama pushed Congress to pass in 2010. Without the changes in health care law, the administration said, the Medicare trust fund would be exhausted in 2016. The savings in the health care legislation are still included in the trustees’ projections but have been updated to reflect data on the economy and health care costs over the past year. Many experts believe that the outlook for Medicare is actually worse because the trustees’ projections assume deep cuts in payments to doctors that Congress has routinely waived, and because other cost savings from Obama’s health care law will be difficult to realize. The Social Security trust fund was projected to be exhausted one year earlier than the previous projection of 2037. The trustees said in 2036 the government will be taking in enough in Social Security payroll taxes to pay only about three-fourths of existing benefits. The new report projected that the millions of Social Security recipients would receive a small – 0.7 percent – cost of living increase in their benefit checks in 2012. In 2010 and 2011, there were no cost of living increases in the checks because inflation was low. A 0.7 percent increase would not be seen by many beneficiaries because the extra money would be eaten up by higher insurance premium payments for Medicare. The actual benefit increase will be determined based on the performance of the government’s Consumer Price Index. That figure will be released in October. Democrats and Republicans agree that Medicare must be addressed soon, but the consensus ends there, even as a bipartisan group of lawmakers headed by Vice President Joe Biden is holding talks on ways to tackle the nation’s mounting debt. Most Republicans and some Democrats in Congress have said they won’t vote to increase the government’s ability to borrow without significant spending cuts. The government is expected to reach its borrowing limit of $14.3 trillion soon. Geithner said Friday that Congress should “move as quickly as possible” to raise the borrowing limit. He has told lawmakers that he can take steps to delay until Aug. 2 what would be an unprecedented default on the debt. Changes to Medicare, the government health insurance program for older Americans, could be part of an agreement to increase the debt ceiling. But Social Security appears to be off the table. Many Democrats, including Senate Majority Leader Harry Reid, D-Nev., have been adamant that they will not support cuts in Social Security benefits, even if they target only future retirees. Senate Republican leader Mitch McConnell acknowledged on Thursday that changes to Social Security won’t be part of any agreement. Democrats and Republicans are sparring over how to fix Medicare. House Republicans have passed a plan that would replace Medicare with a voucher-like payment system for future retirees, but GOP leaders in Congress have acknowledged that the plan is unlikely to pass the Democratic-led Senate. Nearly 55 million retirees, disabled people and children who have lost parents receive Social Security benefits, which average $1,077 monthly. More than 46 million people are covered by Medicare. Six trustees oversee Social Security and Medicare, including Geithner, Labor Secretary Hilda Solis, Health and Human Services Secretary Kathleen Sebelius and Social Security Commissioner Michael Astrue. ___ Associated Press reporters Martin Crutsinger and Ricardo Alonso-Zaldivar contributed to this report.

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Craig S. Billings Appointed as President and Chief Executive Officer of ZEN Entertainment

May 12, 2011

Former IGT Executive Takes Helm of Fast-Growing Free-to-Play Online Poker and Social Gaming Company

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Saul Garlick: How to Launch a Social Enterprise

May 5, 2011

Every day it seems I am asked the same questions: How did you start your social enterprise? What advice can you give to others who want to get something started? The questions usually leave me dumbfounded. I never feel like I have a good answer. My social enterprise, ThinkImpact , has gone through many changes and iterations over the years and would better be described as having evolved. However, that explanation is vague and unsatisfying to the aspiring social entrepreneur. Fact of the matter is, at some point in time, ThinkImpact did get started. How does one start? The answer is to pick an idea (not the perfect idea) and run with it. Here is how I would describe the process. An idea is born and you begin having conversations with friends about it. You feel good sometimes and bad sometimes because the feedback you get is so mixed. There are literally hundreds of reasons NOT to pursue the idea. At this point, many give up. Not you. You are determined. So you set out to make it a reality. You call someone who has done it before and ask, “How did you start your social enterprise?” You think they will tell you something specific, concrete and useful. They don’t. Every story is different and the order by which we social entrepreneurs kick off our enterprises is often different and chaotic. Lawyers, accountants, insurance, staffing up, getting office space, finding a board, raising cash, building a brand, speaking at conferences, building human resources policies, writing a blog, building a website, testing your product, measuring your impact… you soon feel like there is no logic to anything. How anyone runs one of these organizations begins to feel overwhelming. You take a deep breath. After all, Rome wasn’t built in a day, and you have some time. Then you revert back, what’s next? And people refer you to speak with more “experienced folks”. Real estate tycoons, techies, social entrepreneurs, bankers, non-profit leaders. You are wondering what this is really all about. There don’t seem to be answers anywhere, just more questions. Well, the determined do the following: 1. They pick a moment and decide to prototype their idea and put it in the market 2. They build a pitch deck to explain their product/service and business model 3. They build a simple brand format (logo, color scheme) so that they can make business cards, letterheads and a website 4. They bootstrap in a tiny office in their apartment with some self-financing 5. They read about financial management and systems 6. They get feedback on their product/service, push hard and do it all over again until someone believes in the idea enough to give them resources to build and expand the initiative Eventually the pressure of the daily cash flow eases, the product/service gains a following of sorts, and the systems formalize. For those out there who want to get started, read The Art of the Start by Guy Kawasaki. Then read something on financials like Financial Intelligence . What are some of your startup stories? Where are you getting stuck in the process? Any great resources for building out your social enterprise? This blog is cross-posted at http://socialedge.org

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Video: Smith Says Twitter Sped Obama’s Bin Laden Announcement

May 3, 2011

May 3 (Bloomberg) — Andrew Smith, a lecturer at Stanford University and author of “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change,” talks about the impact of social media on the White House’s announcement of Osama bin Laden’s death. He spoke yesterday with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

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eCrypt Technologies Hires Social Media Expert Tris Hussey as Community Manager to Lead Product Campaign

April 28, 2011

Leading Social Media Expert and Author, Tris Hussey Joins eCrypt Technologies Inc. as Community Manager and Online Media Producer to Lead Product Promotion, Adoption, and Conversion From Competing Technologies

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WATCH: Obama Hosts Social Media Town Hall At Facebook

April 20, 2011

Facebook users deluged President Barack Obama with questions as he readied for a town hall meeting at the Silicon Valley headquarters of the social media giant. More than 36,000 users of the site have said they will virtually attend the Wednesday afternoon meeting that will include Facebook founder Mark Zuckerberg. The president is expected to answer selected questions submitted by users and read by a moderator. Video of the event is set to be streamed live over Facebook. Visit msnbc.com for breaking news , world news , and news about the economy Obama will be the first sitting head of state to visit Facebook’s brick-and-mortar home in Palo Alto. Issues on users’ minds run the gamut from gas prices and jobs to the war in Libya and marijuana legalization.

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Ernan Roman: Which Social Media Channels Matter Most?

April 20, 2011

THE PROBLEM: “Competition is eating away at our market share… and using social media to do it.” THE SOLUTION: Recalibrate your social media plan. Interview your customers and prospects to learn which social media channels are most important to them and why. Conduct in-depth interviews to learn exactly what kind of value and information they expect from you…a cross multiple channels. Use the voice of customer insights to craft a new, multichannel customer engagement strategy. It’s true: Ignoring or minimizing the importance of social media now carries major competitive risks. Today’s consumers not only demand that the companies they buy from offer them easy access through multiple channels… but they also expect companies to keep track of all their interactions across multiple channels! That expectation definitely includes social media exchanges. In addition, an organization’s highest-value customers interact with the enterprise through more than one channel. That applies to social media channels like Facebook, LinkedIn, and Twitter as well. Today, offering customers multichannel access using these and other social media tools is not merely a trendy add-on to a single campaign, but a long-term strategic imperative for the whole enterprise. A recent study conducted by BtoB magazine found that 93% of all business to business marketers are now “engaged to some extent” in social media marketing campaigns. Major takeaways from this and related recent research include: LinkedIn is a major lead generator in the B to B segment. At this stage, it should be considered an important part of any B to B channel mix. Facebook is the next most popular business-to-business social media channel, despite its emphasis on connections with friends and family. This is largely because of its potential strength in the area of branding. Despite wide use, Twitter has serious limitations, including a perception by many of “spamminess.” Customer communities and targeted message boards can yield major competitive insights — as well as invaluable first-hand feedback about your target audience’s messaging, value, and channel preferences. TRY THIS: Use feedback from in-depth (60-minute or longer) VOC interviews to identify which of the “big three” social media networks (Facebook, Twitter, and LinkedIn) your customers prefer for communication with your company… and why. Learn exactly what kind of access, updates, and value customers expect to receive through these channels. Build the best suggestions into a brand new social media plan. Be sure, while you are conducting VOC interviews, to also learn how customers want to engage with you across the broader multichannel mix, of which social media are one important element. Get fresh VOC feedback on a quarterly basis (at least) on how your execution of this plan is being received by customers. Ernan Roman is President of the marketing consultancy, Ernan Roman Direct Marketing. Recognized as the industry pioneer who created three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research. Clients include Microsoft, NBC Universal, Disney, Hewlett-Packard and IBM. Ernan was named to “B to B’s Who’s Who” as one of the “100 most influential people” in Business Marketing by Crain’s B to B Magazine. His fourth and latest book on marketing best practices is titled: Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay . Ernan is also the co-author of “Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing” and author of “Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales.” www.erdm.com ernan@erdm.com

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‘Gang Of Six’ May Go After Social Security

April 17, 2011

WASHINGTON — The bipartisan “gang of six” may recommend changes to Social Security as part of its deficit-reduction plan, even though some Democrats have insisted such a proposal would be a non-starter. “You know, part of this is just math — 16 workers for everyone retiree 50 years ago, three workers for every retiree now,” Sen. Mark Warner (D-Va.), a member of the group, told CBS “Face the Nation” host Bob Schieffer on Sunday. Warner credited House Budget Committee Chair Paul Ryan (R-Wis.) for producing a “serious” budget plan but criticized him for not proposing any way to raise revenues while transferring “more responsibility onto our seniors in terms of paying for health care.” “What we’re doing is we’re saying everything has to be on the table,” he said. “Entitlement reform, dramatic spending cuts, looking at tax reform.” While Ryan’s plan primarily talks about lowering tax rates, Warner said the gang of six is also looking at raising revenue by eliminating some of the tax expenditures . While getting rid of such deductions may be considered an increase in taxes, Warner said the group will not propose actually raising tax rates: WARNER: Bob, I think you’ve got to look at both sides of the ledger. Long before I was in politics, I spent 20 years in business. I built companies. And you’ve got to look at the revenue side. You’ve got to look at the spending side. We’re looking at a ratio of about $3 in cuts for every additional dollar in revenues. And the revenues we’re talking about literally are coming from lower rates, where we can lower our rates on individual and on corporate rates back to where they’re much more competitive on a worldwide basis. But we’re getting rid of a number of the tax expenditures. I mean, a fact that I’m not sure most Americans realize — we collect about $1 trillion a year in income taxes, yet we have $1.2 trillion a year in income tax expenditures, deductions, many of them that are popular, charitable deduction, home mortgage deduction. If we would cut back on some of those, we could actually lower rates and still increase revenues. SCHIEFFER: So that’s where you would get the additional revenues, by eliminating deductions, not necessarily by raising taxes? WARNER: We’re not talking about raising taxes. According to The Hill , Sen. Tom Coburn (R-Okla.) has insisted Social Security reform be part of the gang of six plan, while Democratic negotiators in the group, including Sens. Kent Conrad (N.D.) and Dick Durbin (Ill.), have said it should be handled separately . A budget deal with changes to Social Security may face intense resistance from Democrats. Rep. Anthony Weiner (D-N.Y.) suggested on CNN’s “State of the Union Sunday that his party won’t support Social Security reform as part of a debt-reduction plan. “I know debt limits frequently have things attached. I understand that,” he said. “But I have to tell you, if they wind up holding up things like Medicare, Social Security, these bedrock programs that help people in need, help form the safety net in our country, it is a non-starter, Democrats won’t vote for it.”

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Terry Newell: Race to the Bottom: How Low Expectations Are Hurting Us

April 14, 2011

If America is the land of opportunity and optimism, you could be forgiven for wondering where it went as you watch contemporary social and political affairs. From one area to another, we seem driven not by the soaring rhetoric of hope and promise but by the sinking call to lower our expectations. Education is a prime example. The drive for minimum standards of achievement, in recognition of the poor performance of American students matched against themselves and other nations, is a drive of diminished expectations where the phrase “race to the top” gets equated with an educated person. There is no question that these minimum standards are crucial to meet, but what do they say about the importance of exceeding them or the enjoyment of art, poetry, music and literature — as ends in themselves apart from a score on a test — in forming an educated person and a good society? When we define success in education as a passing score, we act as if everything that counts can be counted. Education is not the only field in which minimum standards seems to have replaced the call for American greatness. We have bottom-oriented thinking in mileage standards for cars, in acceptable levels of pollutants in power-plant emissions and other industrial operations and in permissible levels of chemicals in food and drugs. We have minimal requirements of disclosure, transparency and integrity for financial institutions in instruments from home loans to credit cards. While such standards play a useful role in protecting public health and consumer finances, they also signal that anything you can get by with while still meeting this floor is not only acceptable but damn creative. Where is the invitation to excellence? In many of our social relations, we seem to have reached the point where legality is the sole measure of acceptability. Rather than ask how we should behave, we settle for figuring out how we have to behave. If it’s legal, it must be OK. Said another way, you can’t stop me unless you can prove I broke the law. While this has created a boom economy for lawyers, it does not do much to build the moral character on which good societies rest. It is a year after the BP oil spill and we have yet to figure out if anyone at BP can be charged with breaking the law, and meanwhile we watch Transocean claim that 2010 was its best year for safety. How do we signal to them both that there is a higher standard by which we judge them — and by which they should judge themselves? In politics, the race to the bottom is driven by nastiness and the desire to take away anything people don’t have the power to keep. Admittedly, state and federal debts have to be reduced, but must the path to doing so be strewn with vitriolic words and the assumption that the social safety net is the primary place to cut? When we charge public employees with being the “haves” and the rest of the middle class with being the “have-nots,” we are in headlong battle with ourselves that looks down the economic ladder for solutions. It’s as if we’ll be happy when everyone else is as miserable as we are, rather than viewing our relationships as a way to lift each other up. Indeed, we seem to have almost given up hope in raising everyone, a hope that has sustained us for generations. My wife told me once that, as a child, she would tend to look down as she walked on the street. Her mother, a woman whose early childhood photograph is a poster for optimism and who met life more than half-way and expected the best from her children, used to tell her, “Look up; that’s where God is.” Not a terribly religious woman, I think what my mother-in-law meant was that we realize the best that is in us and others when we aspire to the possibilities in the world rather than shrinking from them and limiting our view. After all, if you want to see the sun, you have to look up. Looking down is sure to show you only the shadows. America could do itself a big favor if — whether in education, commerce, politics or social relationships — it looked up instead of joining the current race to the bottom.

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SocialShield Appoints Veteran CEO George Garrick as Chief Executive Officer

April 13, 2011

Garrick, Former TapJoy, PlaceWare and Flycast CEO, Will Lead the Continued Growth of SocialShield’s Technology That Helps Parents Keep Kids Safe and Responsible on the Social Web

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Myspace May Lay Off More Employees

April 9, 2011

News Corp.’s Myspace might lay off more employees in conjunction with a deal to sell the social media and entertainment site, according to people familiar with the matter.

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Video: Rosenblatt’s Group Commerce Targets Publishing Industry

April 8, 2011

April 8 (Bloomberg) — Bloomberg’s Jon Erlichman reports on Group Commerce’s business model. Chairman David Rosenblatt, who ran Google Inc.’s display business, is aiming to compete in the social commerce market. (Source: Bloomberg)

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Social Security Stopping Mailed Earning Statements

April 7, 2011

WASHINGTON — Those yearly statements that Social Security mails out – here’s what you’d get if you retired at 62, at 66, at 70 – will soon stop arriving in workers’ mailboxes. It’s an effort to save money and steer more people to the agency’s website. The government is working to provide the statements online by the end of the year, if it can resolve security issues, Social Security Commissioner Michael Astrue said. If that fails, the agency will resume the paper statements, which cost $70 million a year to mail, he said. “We’ll provide it, we expect, one way or another, before the end of the calendar year,” Astrue told The Associated Press. “We’re just right now trying to figure out the most cost-effective and convenient way to provide that to the American public.” The statements, mailed to 150 million people each year, project future benefit payments, helping workers plan for retirement. The decision to suspend the mailings was unrelated to the talk of a possible partial government shutdown. It was, however, related to the agency’s operating budget, which has essentially been frozen at 2010 levels – minus about $350 million in economic stimulus money the agency had been using to handle claims. Advocates for older Americans say they are sympathetic about the agency’s budget problems, but several said an online option is insufficient, especially for people who may not have computer skills or access to computers. “As far as the information being available online, that’s not going to help a lot of people we work with,” said Max Richtman, executive vice president of the National Committee to Preserve Social Security and Medicare. “This was a concrete piece of paper, a document that workers would receive that would give them confidence in the program,” Richtman said. “Otherwise, they hear a lot of the debate in Washington. It’s going to be there; it’s not going to be there.” Claims for retirement and disability benefits are up significantly since the nation’s economy soured in 2008. About 2.7 million people applied for retirement benefits last year, a 17 percent increase from 2008, according to agency statistics. About 3.2 million people applied for disability benefits last year, a 23 percent increase. Since the 1980s, Social Security statements have been mailed each year to workers older than 25. They include a history of taxable earnings for each year – so people can check for mistakes – as well as the total amount of Social Security and Medicare taxes paid over the lifetime of the worker. The statements provide estimates of monthly benefits, based on current earnings and when a worker plans to retire. Workers can claim early retirement benefits starting at age 62. Full benefits are available at age 66, a threshold that is gradually increasing to 67 for people born in 1960 or later. The statements are mailed throughout the year, so many people have already received them this year. Tens of millions have not. The agency does offer a benefits estimator on its website that Astrue said can be even more helpful than the annual Social Security statements. Workers can enter their Social Security numbers on the website and get estimates of future benefits, depending on when they plan to retire. “You can go online and you can get a very accurate estimate of your likely retirement benefits,” Astrue said. Press. “You can run scenarios.” The website, however, does not provide the detailed earnings and payroll tax history that workers had been receiving in the mail each year. Mary Johnson, a policy analyst at The Senior Citizens League, said the detailed paper statements help workers ensure they are getting credit for their proper earnings each year. “When we get these we realize just how modest our benefit will be, and the need for savings, and to work as long as we are able to,” Johnson said in an email. Ending the statements is part of a trend in government to conduct more of its business electronically. Social Security already mails out few paper checks. About 88 percent of beneficiaries have their payments deposited directly into bank accounts. Social Security has been beefing up its website in recent years, offering more services and information online as millions of computer-savvy baby boomers reach retirement age. The agency launched a new public campaign this week featuring two celebrities that baby boomers will find familiar: actors Patty Duke and George Takei. Takei starred in the original “Star Trek” TV show, and the campaign features ads playing on a “Star Trek” theme, with Duke and Takei emphasizing how easy it is to apply for benefits online. About 41 percent of applications for retirement benefits come in online, Astrue said. About 44 percent of Medicare applications are done online. In all, the agency’s website attracts about 11 million visitors each month. ___ Online: Social Security: www.ssa.gov Benefits estimator: http://www.ssa.gov/estimator/

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Dean Baker: It’s Time for Representative Ryan to Man Up

April 4, 2011

Congressman Paul Ryan is the new darling of both the Republican Party and the major media outlets. He has put forward bold plans for dismantling Medicare, Medicaid and Social Security. Congressman Ryan is prepared to tell tens of millions of workers that they can no longer count on a secure retirement and decent health care in their old age. In Washington policy circles, this passes for courage. Outside of Washington, people have a different conception of bravery. After all, over the last three decades the policies crafted in Washington have led to the most massive upward redistribution in the history of the world. The richest 1 percent of the population has seen is share of national income increase by close to 10 percentage points . This comes to $1.5 trillion a year, or as Representative Ryan might say, $90 trillion over the next 75 years. That’s almost $300,000 for every man, woman and child in the United States. This upward redistribution creates the real possibility that many of our children will be poorer than we are. If Representative Ryan and his followers really cared about future generations, then we might expect him to push for policies that reverse some of this upward redistribution. For example, we could break up the large banks (e.g. Goldman Sachs and J.P. Morgan) that operate with implicit government protection. This allows them to borrow money at below market interest rates and undercut their smaller competitors. By my calculations, the size of this subsidy to the largest banks is close to $35 billion a year , almost half the size of the long-term Social Security shortfall that concerns Mr. Ryan so much. If Mr. Ryan could man up a little, maybe he would have the courage to tell the big Wall Street banks that they will have to compete in a free market without this subsidy from the government. It’s not only the big banks that make Representative Ryan cower. He’s also scared of the pharmaceutical industry. As a result of government-enforced patent monopolies, we spend close to $300 billion a year on drugs that would cost us around $30 billion a year . The potential savings of $270 billion a year is about three times the size of the projected Social Security shortfall. Representative Ryan is a big fan of Medicare vouchers, however his voucher system does nothing to address our broken health care system while virtually guaranteeing that most seniors will not be able to afford decent health care. How about a voucher system that gives Medicare beneficiaries the option to buy into the more efficient health care systems in Europe and Canada, with the taxpayer and beneficiary splitting the savings ? Well, that one could hurt profits of the insurance industry and major health care providers, so Mr. Ryan is against it. We also could have freer trade in physicians’ services . If we paid the same wages to our doctors as countries in Europe and Canada, it would save us close to $90 billion a year. While our trade pacts ensure that our manufacturing workers have to compete with the lowest paid workers anywhere in the world, our doctors are still largely protected. If autoworkers enjoyed the same protection as doctors, they would all make $150,000 a year and we would still be buying all our cars from GM, Ford and Chrysler. But the doctors’ lobbies are powerful, so Mr. Ryan is not interested in this one. How about reining in the excess pay of top executives at U.S. corporations? Our top executives not only get paid far more than ordinary workers, they also get paid far more than top executives at large successful corporations in Europe and Japan. The government sets the rules for corporate governance just like it sets the rules for union governance. While Mr. Ryan’s friends have been anxious to use the heavy hand of government to weaken the power of unions to push on behalf of workers, they become timid when it comes to preventing corporate abuses. Suppose that the compensation of top executives had to be approved at regular intervals by shareholders, where only shares directly voted counted. (This means that mutual fund managers could not support big pay packages for their CEO friends in the name of the people for whom they are investing.) How about reducing military spending to the same share of GDP as it was in 2000? The savings of 1.6 percent of GDP (at $240 billion a year) is more than two and a half the size of the projected long-term Social Security shortfall. But this would hurt the defense industry, so again Mr. Ryan is not interested. The basic economic reality is very simple and everyone in Washington knows it. There is no way that future generations of workers will be poorer than the current one due to benefits like Social Security and Medicare. They could end up poorer if we continue to see the benefits of growth shifted to the top. The latter is the result of the corruption of politics in Washington. And at the moment, Mr. Ryan is the poster boy for that corruption. If he gets his way, your children and grandchildren can count on a very bleak future.

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Makeover Or Shutdown: What’s The Best Bet For MySpace?

March 30, 2011

MySpace is for sale . But is anyone willing to buy? Rebranded as an entertainment portal from its roots as a social network, MySpace’s major value seems to lie in its position as a landing page for musicians, as well as its still considerable, but rapidly shrinking, user base of over 60 million visitors per month. But what seems evident, even now, is that whatever becomes of MySpace, the site must change dramatically–whether that change involves a makeover, or even shutdown. “At the end of the day, I think MySpace is just going to disappear,” said Jason Morgan, principal at Chess Media Group. “I find it hard to imagine it will be in its present form in the next few years–one way or another it’s going to go away. The question is, how is it going to disappear?” Though some buyers see the site as a Facebook-alternative with the potential to offer access to a new batch of users, MySpace’s days as a premiere social network are long over. Zynga, the social games startup with an expansive reach through Facebook, was recently rumored to be in talks with News Corp. over a potential acquisition–but was said to have quavered at an asking price over $100 million . Zynga’s interest in MySpace might stem from the company’s desire to branch beyond Facebook to find new platforms by which to peddle its wares. But as some experts point out, it’s likely that MySpace users who might be interested in these games are probably already playing them–on Facebook. The real appeal of the site may be its status as a portal for musicians. Bands still use the site to inform fans of news and events and MySpace itself still retains partnerships with a number of record labels. So it makes a certain sense that Vevo, a site offering music videos supported through ads, was also said to be looking at a potential partnership . Once again, though, analysts note that Facebook, a flexible and ever-changing site, could prove to be a capable sponge for whatever music-related needs arise in a post-MySpace void. “People say Facebook isn’t really music related,” said Morgan. “But I tend to not agree, because there are already a lot of interesting apps built that allow musicians to showcase their songs.” With little hope of regaining its former glory, analysts agree that MySpace’s best chance may be to radically reposition and reinvent the site. Though MySpace CEO Mike Jones recently recommitted to his vision of the site as a “premium environment” to host a “content plus conversation platform” for what he calls social entertainment, it’s clear the strategy has thus far proved a failure. “It’s a disaster,” said Lou Kerner, social media analyst with Wedbush Securities. “They have not successfully pivoted into anything resonating deeply with the user base. It’s not a modest iteration that’s going to make MySpace stop cratering.” So what will? Though it may be hard to imagine MySpace as a site given over to social gaming, or a landing page dedicated to well-known pop stars, or even as an app working as a layer on other sites, it’s that kind of unexpected vision that experts think it will take to turn the site around. “I think the smartest thing for them to do is get it in the hands of entrepreneurs as fast as possible,” said Kerner. “It is possible to take the audience that they have and involve them in something new. You just want to introduce something into that ecosystem that will be of interest.” And don’t rule out the possibility that the site may simply have to fold. Speed is crucial: the longer it takes for News Corp. to pass off MySpace, the less valuable the property becomes. In the wake of losing a stunning 10 million users in the past month , MySpace’s big selling point–the pre-existing user base–is only depreciating. “They have more traffic than a lot of other social sites do,” said Morgan. “The problem is that they’re losing the traffic at such an unbelievable rate that it’s kind of scary.” The chance that News Corp could get anything even near the $580 million they spent on MySpace seems between zero and none. But even at sharply reduced prices, many companies may pass up the chance to buy something they perceive as damaged goods. The potential risks of purchasing the property could stave off interest as organizations consider what it might cost to turn MySpace into a successful venture, or to fail to do so. “Whoever buys it would have to have an immediate plan,” said Morgan. “It’s a daunting purchase–it’s like a ship with a lot of holes slowly sinking and they’re saying, ‘Now you have to sail it across the ocean.’”

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Video: Zingale Says Jive Software `On a Path’ to Evaluate IPO

March 30, 2011

March 30 (Bloomberg) — Tony Zingale, chief executive officer of Jive Software Inc., talks about prospects for an initial public offering by the social-networking software maker. Zingale, speaking with Cris Valerio on Bloomberg Television’s “InBusiness with Margaret Brennan, also talks about the addition of executives from Google Inc., Facebook Inc. and McAfee Inc. to Jive’s board. (Source: Bloomberg)

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Rick Santorum Blames Abortion For Social Security Woes

March 29, 2011

CONCORD, N.H. — In his latest trip to New Hampshire, Republican Rick Santorum says the Social Security system would be in much better shape if there were fewer abortions. The former Pennsylvania senator and potential presidential candidate was asked about Social Security during an interview on WESZ-AM radio in Laconia on Tuesday morning. He says the system has design flaws, but the reason it is in big trouble is that there aren’t enough workers to support retirees. He blamed that on what he called the nation’s abortion culture. He says that culture, coupled with policies that do not support families, deny America what it needs – more people. Santorum has been a frequent visitor to New Hampshire, which holds the earliest presidential primary.

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Medicare Eligibility Age Increasing Could Mean Higher Health Insurance Costs For Some

March 29, 2011

WASHINGTON — Employers and even some younger people would pay more for health insurance if lawmakers raise the eligibility age for Medicare, a study to be released Tuesday concludes. The findings suggest that the emerging debate over Medicare’s future matters not only to seniors and those nearing retirement, but to a broad cross-section of Americans. The report from the nonpartisan Kaiser Family Foundation shows that federal taxpayers would save billions if the Medicare eligibility age, currently 65, is increased by two years. But people ages 65 and 66, employers – along with states, Medicare recipients and even some younger families – would see ripple effects that add to their costs. Those costs could total more than $2,000 a year for some individuals. Medicare covers 47 million elderly and disabled people, and it’s is widely seen as financially unsustainable over the long run. Raising the eligibility age is among the leading fixes under discussion. Years ago, lawmakers decided to gradually increase the Social Security retirement age to 67 for people born in 1960 or later. But they left the Medicare eligibility age unchanged. Now some policymakers are saying the qualifying ages for the two programs should be yoked together – at 67 or even higher. “There are so many moving parts in a program as big as Medicare that it’s difficult to make changes without having ripple effects for others,” said Tricia Neuman, Kaiser’s leading Medicare expert. The foundation serves as a clearinghouse for information about the nation’s health care system. The study assumed that President Barack Obama’s health care overhaul remains in place, and doesn’t get overturned by the courts or repealed by Congress. Without Obama’s health insurance expansion, raising the Medicare age could potentially leave several million more people uninsured. With the new health care law, the main consequence appears to be a big shift in costs from the federal government to others. Among the report’s findings: _ Most 65- and 66-year-olds would pay significantly more for their health care because they would not be in Medicare. If the Medicare age was raised to 67 in 2014, about three out of four people ages 65 to 66 would pay $2,400 more, on average. The rest would be eligible for various kinds of subsidies for low-to-moderate income people provided under the health care law. _ Employers would pay an estimated $4.5 billion more for health insurance in 2014, because older workers would stay on the job longer to remain eligible for their company’s coverage. Under the rules, workplace plans must provide primary coverage for employees who keep working past 65. _ People under 30 buying coverage in new health insurance markets that open for business in 2014 would see their premiums rise nearly 8 percent over previous projections. The health care law sets up insurance markets to provide one-stop shopping for people who buy their coverage directly and for small businesses. An influx of older adults no longer eligible for Medicare would raise costs for that pool. _ Medicare recipients would face monthly premiums about 3 percent higher because the youngest seniors would be removed from the program’s insurance pool, raising per-person costs for those who remain behind. _ States would face somewhat higher costs because some low-income people currently eligible for Medicare and Medicaid would be left with Medicaid only. “This analysis drives home the tough policy choices that lie ahead when Washington gets serious about reducing the federal deficit,” Neuman said.

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Dean Baker: The Deficit Hawks Target Nurses and Firefighters

March 29, 2011

Many people might think that the country’s problems stem from the fact that too much money has been going to the very rich. Over the last three decades, the richest one percent of the population has increased its share of national income by almost 10 percentage points (Excel spreadsheet). This comes to $1.5 trillion a year, or as the deficit hawks are fond of saying, $90 trillion over the next 75 years. To put this in context, the size of this upward redistribution to the richest one percent over the last three decades is roughly large enough to double the income of all the households in the bottom half of the income distribution. The upward redistribution amounts to an average of more than 1.2 million dollars a year for each of the families in the richest one percent of the population. And this upward redistribution was brought about by deliberate policy. We pursued a trade and high dollar policy that was intended to put downward pressure on the wages of manufacturing workers. The Federal Reserve Board deliberately kept unemployment higher than necessary in order to weaken workers bargaining power. We extended patent monopolies to allow drug companies to jack up prices, raking in hundreds of billions a year. And, we gave the Wall Street banks the benefit of “too big to fail” status so they can borrow with a government subsidy. These policies and others fueled this enormous upward redistribution. But the deficit hawks don’t want us talking about any of these things. The deficit hawks insist that we have to cut Social Security and Medicare benefits now! They are busy hyperventilating over the enormous deficits, the result of the economic collapse, which was in turn the result of their economic mismanagement. (Wait, we are not supposed to talk about that.) And the deficit hawks have clear ideas on how they want to deal with the costs of Social Security and Medicare over coming decades. And, it does not involve taking money from the tiny group of wealthy people who have profited enormously at the expense of the middle class over the last three decades? Nor are the deficit hawks interested in reining in the drug companies, the insurance companies or the doctors. The bloated prices and exorbitant pay of these actors is the main reason that U.S. health care costs are so wildly out of line with health care costs in other wealthy countries. But deficit hawks don’t get paid to go after rich people or the health care industry. Deficit hawks get paid to go after the benefits of middle-income people. This is why we were treated to a Washington Post column by finance industry executive Robert Pozen telling liberals that they should support his plan for raising the retirement age and cutting Social Security benefits for higher-income earners. When Pozen talks about cutting benefits for higher-income earners he is not thinking of people like Peter Peterson or Robert Rubin. He has his gun sights on people earning $40,000 to $80,000 a year. In other words, Pozen wants to cut benefits for workers like schoolteachers, firefighters and nurses. These are workers that definitely enjoy somewhat higher pay and a higher standard of living than most of the workforce, but only in Washington deficit hawks’ circles are these people living lavish lifestyles that need to be cut back. These workers are quite explicitly the target of the Washington deficit hawk gang. The deficit hawk crew will even shed some crocodile tears for the poor who earn near the minimum wage and live near the poverty level. They would raise their benefits if not for those greedy plumbers and mechanics who insist on getting the Social Security benefits that they paid for. In the next few weeks we will be treated to an endless parade of budget experts who will be yapping about “entitlements” and insisting that middle-income workers are living too lavishly. While all these experts have really impressive credentials it is important to remember that these credentials did not prevent this highly paid crew from overlooking the largest asset bubble in the history of the world. If this group had paid a tenth as much attention to the housing bubble as they are now paying to the deficit projections, we would not be sitting around with 25 million who are unemployed, under-employed or out of the workforce altogether. The deficit hawks are very good when it comes to whining about the deficit and demanding sacrifices from middle-class workers. They just aren’t very good when it comes to understanding the economy.

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Jane White: The Social Security Fix: End Corporate Welfare

March 28, 2011

With momentum building to rein in record budget deficits, Democrats are sharply divided over whether to tackle Social Security by raising the retirement age and/or raising the income ceiling that is taxed from the first $106,800 of wages to the first $170,000. Senator Majority Leader Harry Reid and Sen. Chuck Schumer are lining up against such measures and Reid scheduled a rally on Capitol Hill on Monday to show support for Social Security and opposition to cuts in benefits. Bur why are the only options on the table to cut or not to cut what is already a meager wage replacement scheme? Moreover, we need to acknowledge that our personal and federal financial deficits are more a function of corporate tax dodges than reckless spending. How about actually taxing the companies that got rid of pensions as a way of bankrolling more generous Social Security benefits, along with forcing them to turn 401(k) plans into real pensions? Let’s face it, while the working class is struggling to make ends meet and unemployment remains stubbornly high, the corporate class is doing just fine. U.S. corporate profits hit an all-time high at the end of 2010, according to data from the federal Bureau of Economic Analysis. Corporations reported an annualized $1.68 trillion in profit in the fourth quarter, exceeding the previous record of $1.65 trillion in the third quarter of 2006. Not only are companies reaping profits but they are laughing all the way to the bank when it comes to overseas tax breaks. Thanks to an arm-twisting in 2009 by the CEOs of IBM, Caterpillar, Cisco and others, BusinessWeek reports that the Obama administration backed down from its proposal to raise some $160 billion by hoisting taxes on U.S. companies overseas profits. As a result of various overseas tax dodges, many multinationals pay less than the statutory rate of 35%, according to The Analyst’s Accounting Observer; Big Pharma paid around 23% in 2008 and info tech companies paid about 26%. Between tax breaks, tax cuts and the fact that hedge fund managers can pay capital gains tax instead of income tax, we’ve created a corporate welfare state. The corporate share of the nation’s receipts has shrunk from 30% of all federal revenue in the mid-1950s to 6.6% in 2009. Since federal revenue in 2009 was $2.1 trillion, if the corporate share had stayed at 30%, that would have brought in $630 billion in revenues in that year alone. I apologize to readers who may be tired of reading my rants about the retirement crisis, but this is the biggest economic disaster that nobody’s talking about except for a recent article in the Wall Street Journal . If 85% of Boomers can’t afford to retire, college graduates won’t be able to find jobs. What’s more, If these Boomers have to transform themselves from spenders into savers, that shift is going to take a wrecking ball to the 70% of U.S. economic growth that’s driven by consumer spending. As I said in a previous post, even if Social Security were solvent, it’s downright stingy. The only workers for whom 70% of wages will be replaced by Social Security are those making minimum wage at age 65; since benefits average $1,067 a month. Given that the median wage for that age cohort is around $65,000, only a tiny minority of Americans can rely on Social Security alone. We need to force companies to bankroll a more secure retirement, whether it’s footing more of the bill for Social Security and/or making 401(k) plans into actual pensions by contributing the equivalent of 9% of pay to their accounts, as Australian employers are required to do. What’s tragic about the current stand-off between the Tea Party anti-tax zealots and the Democrats is that as recently as the mid-1990s there was an actual consensus among liberals and conservatives, including the antigovernment Americans for Tax Reform and Ralph Nader’s liberal Public Interest Research Group, that strove to curtail subsidies and tax breaks for business. Sen. John McCain went so far as to call for an independent “corporate welfare commission,” declaring that “Congress has not got the political guts to address this issue of corporate pork.” Unfortunately, I couldn’t find any updates showing that this commission was ever created, more evidence that this partisan divide is turning this country into a shipwreck.

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Millennial Generation Has Its Own AARP To Lobby For Jobs And Deals

March 25, 2011

WASHINGTON — One in six are unemployed, more than any other adult age group. They carry an average of $24,000 in student debt . And one in 10 have been forced to move back in with their parents after school. No doubt about it, these are hard times for young adults. But it takes a leap of faith to start a membership and advocacy group called Our Time as the Millennial generation’s answer to AARP. Launched this week in a Pennsylvania Avenue office down the street from the White House, Our Time seeks to use online organizing to “change corporate practices, create exclusive deals and spark a national conversation.” It wants to “stand up for Americans under 30” while using its bargaining might to get discounts on health insurance and credit card programs. And with a homepage that Friday showed a scruffy dude screaming, “F#%K, I need a job! One in six of us is out of work,” and no annual dues for a generation used to getting everything free online, Our Time is unlikely to be mistaken for the group formerly known as the American Association of Retired Persons. “Our generation has more of an economic reason to engage than anyone,” said il, the group’s 25-year-old president. “We can’t just complain about these things or sit on the sidelines. We need to use our generation’s unique strengths to fix them … This is the civil rights issue for our generation. If you can’t have economic freedom and mobility to become financially independent at an early age, than you are entering society on the wrong foot.” Our Time’s target audience can be summed up by the headline in a recent New York Times op-ed written by a 24-year-old: “Educated, Unemployed and Frustrated.” It is being formed at a time when a growing chorus of commentators — from David Brooks to Fareed Zakaria to Robert Samuelson — are connecting the yawning budget deficit to the nearly 40 percent of the federal budget that goes to Social Security and Medicare. Where, they ask, is the political will to take on those entitlements when, according to a 2009 Brookings Institution report , an elderly person receives $7 in federal aid for every $ 1 that goes to a child. “Everyone’s talking about ‘doing it for the children,’ yet the children are being neglected, or at the very least held hostage for political gain,” Segal said. “We have become cheap talking points for our budget, health care system, tax code and just about every other social quandary.” Segal said his peers worry their generation will be the first economically less well off than their parents’ and doubt the social safety net will be there when it’s their turn to retire. “We want to make sure every generation is willing to put some skin in the game, otherwise we’re just kicking the can down the road,” Segal said. “We’re not here to complain and ask for federal handouts.” Donna Butts of the advocacy group Generations United said Our Time sounds “wonderful,” especially at a time when young people in the Middle East are feeling so empowered. But she worries the group will wind up pitting one generation against another. Millennials aren’t the first to enter the workforce during recessionary times, she notes. “From our perspective,” she said, “it’s not a fight, it’s a family.” Dean Baker, a liberal economist at the Center for Economic and Policy Research, said the group is “founded on a lie” if its creators believe older generations are getting a bigger share of the pie. “It’s obviously wrong-headed,” he said, to blame seniors instead of the rich for taking more than their fair share of the nation’s wealth. Segal said he isn’t interested in sparking a war with his grandparents’ generation or with Baby Boomers. If anything, the early-bird dinner crowd has been an inspiration to a generation that can barely afford anything more elaborate than Chipotle. “Young people don’t have a seat at the table now and that’s because we don’t vote in high enough numbers” like seniors do, Segal said. Indeed, the genesis of Our Time grew out of the 2004 election, when Segal and his friend, Jarrett Moreno, were students at Kenyon College in Gambier, Ohio. They were among hundreds of students who made national headlines when they had to wait 10 hours or more to vote in the presidential election. Segal, who grew up in an affluent suburb on Chicago’s North Shore, went on to found SAVE, the Student Association for Voter Empowerment to help get out the youth vote in the 2008 election. The group eventually grew to more than 10,000 members on 40 college campuses. Young voters turning out in force helped elect Barack Obama president in 2008. Two years later, though, many may have been too busy looking for a job to vote in congressional elections. Segal and D.C. native Jarrett Moreno, a friend from Kenyon, decided there was a need to engage their peers year-round and not just at election time. And that’s where Our Time came in. Neil Howe, a generational expert whose books include “Millennials Rising: The Next Great Generation,” says Our Time has the potential to be “the political and social movement equivalent of Groupon.” He compares today’s 20-somethings to the World War II G.I. generation that made AARP into the powerhouse membership and lobbying group it is today. While today’s seniors lacked Facebook or other social network sites, they were joiners who believed in what Howe calls “collective entitlement.” Just as the generation that came of age in the Great Depression energized the union movement, Howe said Millennials like those who recently marched in Madison, Wis., could lead a revival for organized labor. “They are a strong civic generation with a strong sense of peer cohesion,” Howe said. “They probably will reoccupy the civic void left behind by Generation Xers and Boomers and will create the same sense of solidarity that the G.I. generation, or greatest generation did.” And they will do it in a style very different than the Baby Boomers. Before they began qualifying for Social Security this year, many Boomers didn’t trust anyone over 30 — a credo taken to the extreme in the 1968 cult classic “Wild in the Streets .” The Millennials at Our Time prefer to use humor to dramatize their plight, as in a series of online videos entitled, “Living at Home Sucks.” And Segal said the emphasis is on entrepreneurship: “If you can’t find a job, create your own.” Baker said there is nothing wrong with being entrepreneurial “but they are deluded if think they can all get by running their own businesses,” noting the vast majority of start-ups fail. Whether Our Time will be among the failures remains to be seen. “The economic challenges they face are not overstated,” Howe said. “Their challenge is politically whether they can get other people to see them as having legitimate grievances, that the system owes them something.”

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Dean Baker: The Imaginary World in Which Washington Lives

March 23, 2011

It is a beautiful spring day in Washington. This is a nice respite from the horrors taking place in Japan and the ever-growing nuttiness of D.C. politics. Enjoying the weather provides a nice alternative to listening to the news or reading the newspaper. The flood of nonsense in the traditional news outlets just continues to grow. At the top of the list is the steady stream of senators or members of Congress whose response to higher gas prices is to insist on drilling in every square inch of environmentally sensitive territory in the country. This is supposed to reduce our dependence on imported oil and lower the price of gas. Both sides of this assertion are absurd. According to the Energy Information Agency, the United States has proven reserves of 22.3 billion barrels of oil . Given our current rate of consumption of 6.9 billion barrels a year , U.S. reserves could meet our demand for oil for less than 3.5 years. That means if we could somehow drill here, now, and everywhere, we could be energy independent until the middle of 2014 and then we would be 100 percent dependent on imported oil. Of course, we cannot suddenly suck all the oil out of the ground at once, it takes time to explore and drill wells and then the oil must be drilled out over time. If we decided that we want to destroy every last national park and coastal region, we may be able to increase production by 1.0-1.5 million barrels a day in 5-10 years. At the high end, this would be a bit less than 2 percent of world supply. Given normal assumptions about how demand responds to price, we would be very lucky to see a 6 percent decline in the price of oil. This means that in the most optimistic “drill everywhere” scenario we would save less than 20 cents from our $4 a gallon gas. More likely the savings would be less than half this size. In other words, when a politician says that they want to end environmental restrictions on drilling in order to end U.S. dependence on foreign oil or bring the price of gas down, they are speaking utter nonsense. The correct response of a reporter to such assertions would be to say something like: “Senator, you know that the United States does not have nearly enough oil to be energy independent or to substantially reduce the price of gas.” However, you won’t hear this response from outlets like National Public Radio or the Washington Post . Instead, they will just allow politicians to make absurd statements about energy independence and lower prices and treat them as though they are reasonable positions in the public debate. They will often add their own framing comments explaining to their audience that the issue is one between concerns over energy independence and concerns over the environment. When major news outlets make wrong and damaging statements about a company like General Electric or Microsoft, they can count on angry and threatening phone calls from company lawyers. Unfortunately, there is no one in Washington with a comparable interest in protecting the environment, so these absurd statements get passed along in major news outlets unchallenged. Politicians routinely make similarly absurd statements about Social Security, implying that the program and the country are about to go broke. Of course both claims are obviously untrue. According to the Social Security trustees, the program can pay all scheduled benefits for the next 26 years with no changes whatsoever and even after that date can always pay close to 80 percent of scheduled benefits . Instead of our children being broke, average wages are projected to be more than 40 percent higher in 2040 than they are today. This means that when a politician whines about Social Security or the country going broke, the correct response from a reporter should be “Congressman, you know that the program is fine for more than a quarter century into the future,” or “Congressman, you know that our children and grandchildren will on average be far richer than we are today.” Unfortunately, you won’t hear reporters making these corrections either. Fortunately, there are groups like the Social Security Works , the Campaign for America’s Future , and the Institute for Women’s Policy Research that do correct bad reporting on Social Security, so there is at least some limit to how bad it can get. However, the country is unlikely to see competent reporting on these and other topics that are central to national political debates until new media outlets, like Truthout, The Huffington Post and ProPublica, mature further and displace the traditional outlets. The latter still play far too large a role in setting the bounds for acceptable political discourse. The sooner we see the transformation of the media the better. Until then, maybe we can at least enjoy the weather.

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Jack Myers: Legacy Media’s Slice of the Social Commerce Economy

March 22, 2011

Of the $46.6 billion invested last year in digital marketing and advertising, 20% was targeted to legacy media companies (TV, magazines, newspapers, yellow pages, outdoor, radio, etc.). By 2020, legacy media will capture only 13% of the $300 billion in estimated digital marketing and advertising investments. Full details are reported in this week’s Jack Myers Media Business Report and are available to subscribers here . For the next decade, an estimated 50% of digital marketing growth will accrue to social media plus digital coupons and online/mobile promotional investments, aka Social Commerce. Facebook, Twitter, Groupon, Living Social and other social marketing and commerce leaders are positioned to capture a sizable chunk of these investments. Legacy media companies such as Viacom, Disney, CBS, Hearst, Gannett, Comcast NBCU and Clear Channel could step up their social engagement efforts and benefit greatly from marketers’ growing commitments to social commerce. The odds are they will not make the necessary investments. An economist studies the production, distribution and consumption of goods and services. For more than three decades, I’ve studied the media industry from the perspectives of content producers, distributors, agencies, advertisers and audiences. As a media economist, I’m fascinated by the impact of emerging technologies and how they influence economic variables across the media, marketing, information and entertainment ecosystem. How marketers invest in social commerce over the next decade will play a primary role in determining the ultimate outcome of the current media transformation. Publicly traded legacy media companies have consistently ceded the high ground of the media battlefield to venture funded companies such as Facebook, Twitter, My Yearbook, Groupon and Living Social without investing in the modern social media weapons systems required to compete. As reported last week in Jack Myers Media Business Report , network TV ad revenues will grow slowly but steadily for the next decade, powered primarily by digital media budgets. This may be good enough for Wall Street, but it is a corporate failure of major dimensions. Instead of declines or slow growth, many established media companies with powerful content brands could capture double digit growth if they focused on social marketing and commerce opportunities. Newspapers and yellow pages stood by passively as Google and Craig’s List destroyed their classified and retail ad businesses. Again, newspapers, News America and Valassis are failing to react as Groupon and Living Social dominate the group deal business. The decline of legacy media’s share of total digital ad budgets could be reversed with aggressive investments in social commerce, but there are no indications on the horizon that will happen. SOURCE: Jack Myers Media Business Report Media & Marketing Investment Forecast December 2010 . Source details available here . The detailed annual 2010-2020 forecasts for 55 media and marketing categories are available to subscribers at www.jackmyers.com . Subscribers have passcode access. If you require your User ID and/or password, contact maryann@jackmyers.com . Jack Myers can be reached at Jack@mediadvisorygroup.com . JackMyersThinkTank is free and underwritten, as part of MediaBizBloggers.com , by subscriptions to Jack Myers Media Business Report ( www.jackmyers.com ). Subscribe free to all MediaBizBloggers reports at www.MediaBizBloggers . For Jack Myers Media Business Report subscription information visit www.myersreport.com or contact Jack Myers at Jack@mediadvisorygroup.com . Jack Myers and Media Advisory Group provide details on all underwriters and companies in which we have an investment at www.jackmyers.com . This commentary was originally posted at www.jackmyers.com.

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Video: Investment Fund Uses Twitter to Track Market Sentiment

March 21, 2011

March 21 (Bloomberg) — As Twitter Inc. turns five, Bloomberg’s Olivia Sterns reports on how companies including news services and investment funds are using the social-networking site to track trends and turn tweets into profit.

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YooMee Games Welcomes Tim McCloud as Director of Marketing

March 16, 2011

Veteran Digital Marketer Joins Growing Social Game Platform to Oversee Platform’s Rapid Expansion

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Robert Siciliano: Tax Related Identity Theft Scams up 300%

March 10, 2011

Cases of stolen tax returns have surged over the past five years, leaving many identity theft victims struggling to recoup their lost refunds. Approximately 155 million tax forms are filed annually. This provides identity thieves with an opportunity to come out of the woodwork and steal from Americans who are just trying to pay their taxes correctly. A recent Scripps Howard News Service investigation analyzed more than 1.4 million ID theft records from the U.S. Federal Trade Commission from 2005 through early 2010. In it they found that fraud complaints about stolen tax return-related identity theft jumped from 11,010 complaints in 2005 to 33,774 in 2009. That’s nearly 300 percent. Thieves may steal victims’ refunds, trick them into disclosing Social Security or credit card numbers, or even pose as the IRS. Below is more information for those common and lesser-known tax scams to watch out for. Employment Identity Theft Scams : If you ever receive documentation in the mail indicating earned income that you are not aware of, it may mean that someone else has used your Social Security number to gain employment. Account Takeover Scams : If, when filing your tax return, you receive a letter from the IRS saying that you have already filed, it it likely that someone else has filed a fraudulent return on your behalf, in order to steal your refund. Tax Preparer Scams: In an old scam that’s still in play, tax preparers tell clients they must pay back stimulus payments, and then pocket the money. Ads are also placed by scammers posing as accountants to get your returns. Make sure you do research and choose your tax preparer wisely. Late Payment Scam: As people fall behind on their taxes, lists are created and are printed in the local paper as public record. Thieves can use these lists to call unassuming people and pose as collectors. Internet Phishing Scams: The IRS doesn’t send emails. Phony IRS emails that try to lure taxpayers into giving out personal information are a common scam. The messages are generally intended to convince recipients to provide personal or financial information that enables the perpetrators to commit credit card or bank fraud, or other forms of identity theft. Unless you are actively engaged in dialogue with an IRS agent, do not respond to emails or phone calls supposedly coming from the IRS. IRS Scams : If a scammer posing as an IRS agent ever contacts you, they may already have some of your personal information, which they can use to try to convince you that they are actually from the IRS. This data could come from public records or even your trash. The scammer will often put pressure on you to comply with their request, or even offer you a tax refund. Here are some suggestions to protect yourself and make sure that you get your return: 1. Protect yourself by filing early. It seems crazy to think that someone would fraudulently file taxes in your name, but it’s being done. Once they find a few W2s or other tax-related documents, they can file in your name and claim your refund before you’ve even begun the process. File before they do. 2. Secure your mail with a locking mailbox. Mail is stolen every day, and tax forms tend to include Social Security numbers, making them especially valuable to a thief. Don’t send out your tax return by sticking it in your home mailbox. Instead, take it to the post office or use a big blue post office drop box. 3. Protect your PC. Whether or not you file online, securing your PCs is essential. Make sure you have updated antivirus software, a two-way firewall, that you run spyware removal software regularly, and that your wireless Internet connection is protected with a network key. If you are ever a victim of a scam involving the IRS, you may be disappointed by the way it is handled by government agencies. They simply don’t allocate the resources to fix this problem proactively, nor are they adept at responding once it has occurred. The biggest issue is the thief’s privacy. Even if you think you know who is responsible, neither the IRS nor any other government agency will release that information. All you can do is follow the IRS’s instructions for resolving the issue. Be patient, as rectifying it may take many hours, days, or weeks. If you subscribe to an identity theft protection service, a fraud resolution agent may be able to help. McAfee Identity Protection includes proactive identity surveillance to monitor subscribers’ credit and personal information, as well as live access to fraud resolution agents. For additional tips, visit CounterIdentityTheft.com . Robert Siciliano is a McAfee consultant and identity theft expert. See him explain how a person becomes an identity theft victim on CounterIdentityTheft.com (Disclosures)

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A Look At Who’s Hiring Now

March 10, 2011

Lets face it. Although the current job market is improving nationally, things are still tough . Many around the country are still out of work and struggling. For a new feature called HuffPost Social Jobs, we’ve gathered some of the best positions recommended by our readers. Below, check out some of our most recent submissions — or submit your own. (Employers: we’re looking for simple, common-language descriptions why you’re hiring, please skip all jargon, promotional language and other forms of corporate doublespeak.) Are you hiring or do you know someone who is? Submit your job at HuffPost Social Jobs below or tweet your opportunity with hashtag #SocialJobs!

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John Boehner: Let’s Cut Entitlements

March 4, 2011

House Speaker John Boehner said Thursday that he’s determined to offer a budget this spring that curbs Social Security and Medicare, despite the political risks, and that Republicans will try to persuade voters that sacrifices are needed.

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Introducing HuffPost Social Jobs: Who’s Hiring?

March 4, 2011

Anyone who has ever waded through a jobs site knows that they aren’t the easiest places to navigate. If you’ve ever found yourself vaguely nauseous from reading job descriptions filled with terms like “team-player,” “detail-oriented” and “thinking outside the box,” you’re not alone. How do you find out who companies actually want to hire? Are you really a good fit for what they want? As the economy continues its slow tread toward recovery, we’re asking employers a simple question: tell us who you’re hiring and why . For a new regular feature called HuffPost Social Jobs, we will be compiling 100% crowd-sourced information on who’s hiring, so you can be sure that real people are recommending real jobs, in real terms. ( Employers: we’re looking for simple, common-language descriptions why you’re hiring, please skip all jargon, promotional language and other forms of corporate doublespeak.) Are you hiring or do you know someone who is? Submit your job at HuffPost Social Jobs below or tweet your opportunity with hashtag #SocialJobs!

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Sramana Mitra: Spotlight On The Northwest

March 3, 2011

At this week’s One Million by One Million roundtable, we put a special focus on entrepreneurs in the northwestern part of the United States, and we had three presenters, all from Washington. The first, Nitie Mehta from Redmond, Washington, presented Dental Office Services, a business process outsourcing (BPO) concept targeted to help small dental offices handle their office management, financial processing, claims collections and patient communication functions. Nitie is working with dentists to validate her assumptions about the service, and she is a member of the 1M/1M premium program. In the spirit of 1M/1M, I invited the audience to connect her with dentists in the United States who may be willing to speak with her and help her understand the specifics of what she needs to put together in her offering. And readers, I request you to do the same. Please feel free to e-mail Nitie with your suggestions through 1M/1M. Meanwhile, I also asked Nitie to look into what athenahealth offers in terms of dental practices since they are one of the most successful SaaS-enabled BPO companies in existence right now in the field of healthcare IT. It would be a good idea to explore what part of their technology could be used to deliver what Nitie wants to offer. You can read more about athenahealth here . We also had two other entrepreneurs who are working with the William Factory Incubator in Tacoma, Washington. Scott Deutsch and Robin Deutsch with WiseMind Studios LLC in Tacoma presented Life Skills Winner, a learning app to help autistic and developmentally challenged children learn certain skills. The app has just been released and has been downloaded about 250 times in a week, which is a good start. While I like the basic concept, the company needs to do a lot of positioning work. It’s a bit all over the place, trying to cater to everybody and their mother (literally), including refugees from developing countries. I advised them to focus on parents of autistic children of a certain age band, say 5 to 7 years. It is that kind of precision that will drive a focused go-to-market strategy. Then Greg Snead, also from Tacoma, discussed Orbiter , an RFID venture that is moving along quite nicely, having clocked more than $700,000 in revenue last year. The company has bootstrapped using services, a philosophy we espouse heavily in 1M/1M, and has simultaneously gathered a group of angel investors who are supporting it through the next phase. At this point, Greg is in the process of bringing in two additional investors, and the primary topics of our discussion were valuation and ROI issues around the new investors. Orbiter expects to give its investors a 15 times return on investment based on their current pipeline and revenue forecast. If that does happen, I would say the investors will have done extremely well. In addition to the Northwest contingent, we had Dan Stewart from Safety Harbor, Florida, pitching Happy Grasshopper . Dan is also a premium member of the 1M/1M program and a serial entrepreneur, having done about seven companies so far. Happy Grasshopper is an e-mail marketing service that assists real estate agents in reaching out to their networks and generating referrals. Dan is already seeing strong conversion from site visitors to free registrations (over 17%, which is excellent), and reasonable conversion from free to paid subscribers for the service. Dan wanted to know how to increase the conversion. My sense is that because Dan has such good ROI case studies, it would simply be a matter of showcasing these case studies prominently on the landing page and then focusing on increasing traffic flow into the site. We discussed a numbers of customer acquisition methods to do so. We also discussed Dan’s options vis-à-vis channel partners. Up last, Thomas Vellaringattu from San Jose, California, pitched Social Pulse , a service through which he is helping small businesses that are not terribly net savvy set up profiles and use social media to market and curate relevant information to help them market. Tom wants to use college students and unemployed people and arm them with the Social Pulse platform, such that they can market the service in their local region, as well as make money by building and managing Social Pulse profiles on behalf of local small businesses. Tom has positioning issues and has presented Social Pulse as a much broader service than what it needs to be. We discussed ways to acquire small business customers and how to recruit college students through internships. Next week, we are going to partner with the Indian Angel Network for the strategy roundtable. You can register for the next roundtable here . You can also listen to the recording of today’s roundtable here and select the business you like best through a poll on the 1M/1M Facebook page . Recordings of previous roundtables are all available here .

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Covario Taps Harrison Magun to Head Its Paid Media Team

March 1, 2011

Former Microsoft and Razorfish Exec Charged With Growing Software Solutions and Media Buying Services for Paid Search, Display and Social

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Big Retail Companies Require Job Applicants To Disclose Their Age

March 1, 2011

Ruth Lyons, 59, was born on April 28, 1951. But after two and a half years of not even being able to get an interview for a job, she decided that her new “job application birthday” was going to be March 19, 1969 — just as an experiment. “They’re asking for your Social Security number and date of birth on applications now, which I don’t think they have a right to do unless they’re hiring you, and you don’t have the option of not filling them in,” she told HuffPost. “You either fill them in right, or you lie, and I’m all for lying.” Several of the nation’s biggest employers, including Target, Kroger and Home Depot, require job applicants to disclose their date of birth in the online application, a practice that employment discrimination lawyers say seems a little fishy. “It’s not per se discrimination to ask for your date of birth or age or some other age-identifying information on a job application, but when there’s a claim that EEOC’s investigating, we’re going to closely scrutinize what we see on the form,” said Ray Peeler, a senior attorney at the Equal Employment Opportunity Commission. “It definitely makes the EEOC look a little harder at what’s going on.” Kroger’s online application says that a candidate’s birthday is used “to ensure compliance with laws and regulations governing the employment of minors or establishing age requirements for certain tasks,” and that the age of anyone 21 years old or older “will not be seen by the hiring manager.” Human resources representatives at Target and Home Depot told HuffPost an applicant’s age is only used for the purpose of background checks after the person has been hired. But Susan Heathfield, a human resources expert who regularly writes and consults on hiring issues, said a company should never ask for a person’s specific age or Social Security number until after that person is hired. “I am stunned to hear that they’re asking for people’s ages in applications,” she told HuffPost. “They should know better. As an employer, you do not want to put yourself in a position where anything you do could be conceivably discriminatory.” Older workers, especially those that have been out of work for any significant period of time, are having an increasingly difficult time landing jobs in the recession because employers have their pick of younger candidates. A recent Pew report found that those who are older than 55 are most likely to remain jobless for a year or more, and the number and percentage of age discrimination charges filed with the Equal Employment Opportunity Commission have grown noticeably since 2006, rising from 16,548 charges, or 21.8 percent of all such EEOC filings, to 22,778, or 24.4 percent, in fiscal year 2009. “Some older employees just look old,” Heathfield said. “And it’s so darn subtle — an older person can come in for an interview and not get the job, and they’ll be informed that a more qualified candidate was hired. They’ll never know or be able to prove that two or three people on that committee kept thinking, ‘This person’s really old.’ I’d hate to be looking for a job right now, truthfully.” Heathfield said that while she wouldn’t recommend lying about one’s age on a job application, she believes there are other ways to avoid filling in a date of birth or Social Security number. “I usually tell people, ‘Write in all zeros, and say in the written section that you’ll be happy to supply those numbers if your application reaches the point of a background check,’” she said. Lyons believes lying about her age helped her land a job. She says she applied to work at a local retail store a handful of times since being laid off from her job as a florist in September 2008, but never heard back from them until she filled out an application with her fake birthday. “I lied to get past ‘Go’ and got past ‘Go,’ and then it was my experience and winning personality that took me the rest of the way,” said Lyons, who landed the job on the spot. “It may be a fluke, but it worked for me!”

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Scott Bittle and Jean Johnson: Fiscal Follies: How Long Can We Procrastinate?

February 21, 2011

There’s no shortage of evidence that humans procrastinate when faced with unpleasant experiences. Most of us know this personally. We’ve put in all-nighters in college or done our taxes on April 15 — or this year , April 18. Procrastination is a common enough failing, but it’s the one thing we really can’t afford when it comes to the federal budget debate. This is a problem that gets more fearsome and tougher to solve the longer we put it off. Yet procrastination is what we’re getting. Or worse, procrastination posing as bold action. President Obama’s budget request offered both spending cuts and tax increases to reduce our deficits by about $1 trillion, but offered little on the long-term problems of Medicare, Medicaid and Social Security. The House Republicans are celebrating their vote in favor of cutting $60 billion in federal spending this year, but given that (a) the deficit is expected to be $1.6 trillion and (b) there’s little chance the Senate and President Obama will go along, it may not amount to much. Meanwhile, the risks of inaction just get higher. Consider this: The bond market could de-friend us. For lo these many years, the United States has been able to spend more than it takes in because investors worldwide have been happy to keep lending to us by buying our Treasury bonds. Given the economic mess in Europe and how dicey things can be in the developing world, the U.S. government is still seen as a good place to park your money. But how long will that last if we can’t get our act together on the budget? The scariest part is that bond crises have a nasty habit of popping up out of the blue–like the iceberg materializing in front of the Titanic . In the terse words of David Brooks , “The bond markets are with you until the second they are against you. When the psychology shifts… the shock will be grievous: national humiliation, diminished power in the world, drastic cuts and spreading pain.” We are being warned. Sheila Bair heads the FDIC which closes banks when they’re about to go under, so she knows a thing or two about what happens when investors lose confidence. Bair is well-respected, and she’s worried : “Financial markets are already sending disquieting signals,” she recently wrote . She’s not the only one. The big bond rating company Moody’s has also made rumblings that our triple-A bond rating isn’t immutable. We could shell out nearly 5 trillion in interest in the next 10 years. According to the Congressional Budget Office, the country will spend about $4.8 trillion on interest payments between now and 2020 . And since the CBO is required to make its projections based on current law, these figures assume that the Bush tax cuts, all of them, will expire at the end of the two-year extension period. Almost no one thinks that will actually happen. In a decade, Medicare costs will top $1 trillion a year. All the budget wonks say health care is the undertow that could drown the budget — and the U.S. economy along with it. In 2010, the country spent $528 billion on Medicare and $280 billion on Medicaid. Together, that’s more than we spent on defense. But with rising health care costs and an aging population, those numbers are set to zoom skyward. By 2020, they will almost double to $1 trillion for Medicare and $458 billion for Medicaid. These numbers are truly fearsome, and no matter what you think of the Obama health plan, at least it included some cuts and cost containment provisions for Medicare. Repeal it without replacing those, and the costs for Medicare will be even higher. 2011 is the time to start. It’s encouraging that there are specific proposals on the table and that the political debate has finally begun. But with elections coming up in 2012–and with straw polls already dominating the news — we don’t have much time before the country goes into its quadrennial “all campaigning all the time” mode. Big national elections are generally not the best times for honest discussions about the budget, and besides everyone is distracted–candidates, journalists, and voters as well. But we still have a few months. We can’t solve the budget problem in that short a time, but if we don’t start, we could lose another two years while the risks continue to mount. Cutting federal spending or raising taxes won’t be pleasant. Local governments will not get money they’re used to getting, and companies and non-profits nationwide will lose government contracts and grants that have, in some cases, been keeping them afloat. There will be layoffs of government workers. The chorus of disapproval greeting President Obama and the Republicans now that they’ve started to get specific on spending cuts shows just how painful and controversial this will be. As for raising taxes, even the smallest uptick is bound to get millions of Americans upset. But there’s simply no way to do this without cutting spending and raising taxes. If we start now, at least we get to decide what to do when. If we wait until the country is up against a bond market crisis or other financial emergency, we’ll have to slash in every direction and raise taxes in one fell swoop. Surely we’re a sensible enough nation to avoid that. So now you can take your pick of advice from two great sources: There’s Lewis Carroll who wrote “‘The time has come’ the Walrus said, ‘to talk of many things.’” That’s true enough here. Or if you’re a boomer, maybe you’d rather go with “The time to hesitate is through ” from Jim Morrison and the Doors. Either way, the message is the same. This time, this year, we simply have to reduce the red ink.

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Video: Altimeter’s Charlene Li Says Technology Creates Jobs

February 18, 2011

Feb. 18 (Bloomberg) — Charlene Li, founding partner at Altimeter Group and author of “Open Leadership: How Social Technology Can Transform the Way You Lead,” talks about President Barack Obama’s meeting with technology executives in California and the role of technology in job creation. Li speaks with Mark Crumpton on Bloomberg Television’s “Bottom Line.” (Source: Bloomberg)

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Marty Zwilling: The ‘Big Bang’ Theory Doesn’t Work for Startups

February 18, 2011

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. I strongly recommend a dramatic departure from this model, called “planned iteration,” where you assume you won’t get it right the first time. This idea was well articulated by Paul Graham in an old essay, called ” Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” One of his key points is that “launching teaches you what you should have been building,” and I agree. All you old software development types will recognize the analogy to the traditional two year “waterfall model” of software development, which has been totally replaced with the Agile iterative methodology. Agile assumes and plans for iterative development, where requirements and solutions evolve as more is known and markets change. Don’t mistake this for a license to launch an incomplete or poor quality solution. Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers). Plan on multiple small launches, with iterations, rather than a big launch. Here are the advantages I see with this approach: Faster time to market. If you launch fast, you can be working with real customers in 4-6 months from your start, rather than 1-2 years. In today’s fast moving marketplace, needs, competitors, and costs change rapidly, so even if you were right, two years later the wave has moved on. Equally likely, your first target was wrong, and you will need to adjust. Get traction before funding. Let’s face reality, the angel or VC funding process now takes 4-6 months of almost dedicated effort and time, and usually fails because you don’t yet have a product or customer. By using a laser focused approach for the first iteration, you may actually produce something and get a customer without funding. Now investors will pay attention, since scale-up funding is less risky and has a time frame. Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Get out there personally and find that first customer. It will narrow your development focus, and adjust your strategy for you. Spend your time finding renewable sources of customers and iterate. Use social networking to start the wave. Costs are low these days to set up a credible website, do some search engine optimization, start blogging, and start mining the social networks for interest. It won’t cost you your whole funding pot to start some momentum, or to realize that your original strategy needs major tuning. Think about it. Where did Google, eBay, and Facebook come from? They inched their way into public view before the first multi-million dollar funding rounds, and they have never had a big public launch. New product companies in the offline world start one store at a time, or in one geographic area. Big bang product launches are the domain of big enterprises, and you can never match their clout and budget. The biggest advantages you have as a startup are speed and agility. Use them.

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Les Leopold: Wall Street Wins Big in Deficit Battle

February 18, 2011

Maybe it’s something in the water. Some potent little parasite has wormed its way into Washington, and now everyone’s coming down with the disease: certifiable deficit hysteria. Politicians and pundits are all marching in lockstep chanting “Cut, Cut, Cut,” fearing that if they don’t they’ll be assaulted by the right-wing budget police. They rationalize the madness with the slogan “equality of sacrifice,” a platitude that is supposed to make us feel better about destroying our public sector. For all the pompous pontifications, the real argument politicians are having is over which group of working Americans they should screw first. No one’s asking Wall Street to sacrifice. The bankers and hedge fund gamblers are getting a free ride — again. You’d think this would be a good moment to mention that we wouldn’t even be having these budget deficit hysterics right now if Wall Street hadn’t just destroyed over $13 trillion dollars in wealth as well as wiping out several hundred billion dollars in yearly government tax revenues. Do we even remember that the reason 30 million Americans can’t find full-time jobs is that Wall Street’s reckless gambling crashed the economy? (If you still have any doubt about this, please see The Looting of America for the sad tale of how we got here.) Instead, even NPR reporters (who may soon feel the sharp edge of the budget-cutting guillotine themselves) command us again and again to “Text, Twitter or Facebook us about what you think ought to be cut.” PBS News Hour’s Gwen Ifill seems to be on a righteous mission as she presses White House budget director Jack Lew over and over: “What about the entitlements, Mr. Lew? What about the entitlements, Mr. Lew?” Yes, Serious People everywhere know that Social Security and Medicare cuts are inevitable and that their job is to nail those slippery pols down: How much? When? But suggesting that perhaps Wall Street should sacrifice something is too ludicrous even to mention. Serious People don’t bring up issues that have been quarantined by deficit hysteria. New Taxes on Wall Street to Help Reduce the Deficit? But hold on, deep in the bowels of the president’s budget you can actually find new Wall Street taxes. If you look real hard you’ll see a category called “Total Reform Treatment of Financial Institutions and Products.” Hmm, looks promising. Maybe they’re proposing to finally tax the hell out of the derivative products that destroyed our economy a couple of years ago. So, let’s see. It says the total tax increases in 2012 come to … $159 million? Million, not billion? Is that a typo? Is the decimal point in the wrong place? Or is this the new definition of “equality of sacrifice”? Let’s do the math: John Paulson, the hedge fund manager who earned $2.4 million an HOUR in 2010, could pay off the proposed tax increases for the entire financial industry personally — by working less than two weeks. But not to worry, Mr. P. You and your fellow hedge fund elites have been saved yet again by the deficit fanatics’ exclusive focus on squeezing middle- and low-income Americans instead of you. No one’s talking about closing the shameless tax loophole that allows hedge fund managers to pay only a 15 percent “capital gains” tax on their enormous incomes instead of the top income tax rate of 35 percent. Closing that tax loophole on just the 25 top hedge fund managers — just 25 individuals! — would pull in twice the revenue compared to freezing the wages of 2 million federal employees. Apparently the new math of “equality of sacrifice” means that 25 people equals 2 million. To be fair, the president’s budget does propose gradually raising financial taxes by a total of $33 billion over the next decade. Unfortunately that only amounts to 3.3 percent of the trillion dollars he’s proposing to cut — more Orwellian equality. The nauseating ironies abound. The hedge fund managers are likely to pay a lower income tax rate than the families who find out they can’t send their kid to college because Congress cut their Pell tuition grant. It’s one thing to have an in-depth debate over steeper taxes on financial billionaires and lose. It’s quite another to see the entire debate buried by Democrats, Republicans, the media and just about every other force in society. Buried under great heaping mounds of deficit drivel. Wall Street owes the American people. And the American people, I am sure, would love Wall Street to make restitution for the damage it has done. In a saner world, we’d be considering a wider menu of real financial industry tax increases. Taken together these would raise more money than all of Obama’s proposed budget cuts combined: Close the hedge fund loophole so that hedge fund managers have to pay the top income tax rate. Enact a 50 percent surcharge on financial sector profits and bonuses until the unemployment rate drops below 5 percent. Impose a small financial transaction tax on all short-term financial transactions. This would both raise revenue and tap the brakes on reckless financial gambling. Together these taxes could raise federal revenues by $100 to $200 billion a year. In the process they would: a) reduce the size of Wall Street’s dangerous casino economy; b) reduce the outsized pay packages of financiers, whose “innovations” contribute next to nothing to the real economy; and c) make our economy more stable by reining in the reckless gambling. (This would be a return to the post WWII practice of keeping Wall Street salaries in line with salaries of those in other fields with similar educational levels.) But instead of looking for constructive solutions to our budget challenges, politicians are using deficit hysteria as an excuse to gut and privatize the public sector, invade the few remaining union strongholds, and turn working people against each other. The budget axes are flying, but on Wall Street all is peaceful and calm. The new financial oligarchs are quietly collecting the happy returns from all the taxpayer dollars we gave them. They’re back to flying high on their financial trapeze, making reckless bets in the hopes of outrageous returns. But no worries: Now more than ever, they’ve got a net. It comes in the form of an enormous implicit federal guarantee: If you fall, we will catch you (or actually, the taxpayers will). Because the institutions that were too big to fail in the last round are now way too big to fail. Remember, there now are even fewer of them and they are much bigger. The obsessive focus on budget cuts keeps us from noticing that we, the people, now own billions of dollars of toxic assets (via the Federal Reserve) that once were rotting on the books of our largest financial institutions. We’re the ones who are paying off the largest Ponzi scheme ever created. (If you want to really get a rage on, read the Financial Crisis Inquiry Report’s account of how banks traded the most toxic slices of CDOs back and forth to create a make-believe market in toxic assets. You’ll either want to free Bernie — the sacrificial lamb — or throw the whole bunch of them in jail with him.) “Equality of sacrifice?” There ought to be a law against any politician uttering that phrase. But despite it all, something good is percolating. Financial billionaires are whining more and more about the criticism they are receiving for bankrupting our economy. One plutocrat even waved legal action at me for suggesting that maybe his financial “genius” involved some fraudulent activities. Think about it. If our financial titans are coming after lowly bloggers, maybe they’re just a tiny bit worried. Maybe events in Tahrir Square or Madison have them spooked. Maybe they fear the sparks could ignite into a massive conflagration of demands for financial billionaires finally to pay up for the damage they have done. Let’s blow harder on those sparks. Les Leopold is the author of The Looting of America: How Wall Street’s Game of Fantasy Finance destroyed our Jobs, Pensions and Prosperity, and What We Can Do About It Chelsea Green Publishing, June 2009. He is currently working on a new book, How to Earn $900,000 an Hour: The Rise of Wall Street Billionaires and the One-sided Class War, (hopefully to be published in 2011).

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Naveen Jain: Manage Your Company’s Online Identity — Or The Competition Will Manage It For You

February 15, 2011

Your LinkedIn profile is diligently maintained, your blog is free of comment spam, and you tell your kids to wipe their Facebook pages clean of party photos. You work hard to maintain control of your personal online identity. But do you give the same attention to how your business is portrayed online? The online identity, or “o-dentity,” of your business can help or hinder its bottom line. Yet, too many executives fail to safeguard their company’s online reputation. If you allow disgruntled customers or bloggers with a grudge to speak out unhindered about your company, rest assured your competitors will pounce on this opportunity to spread the (negative) word. Following are the five most common mistakes top executives make regarding the management of their company’s o-dentity, and some advice on taking control to prevent a downward spiral. 1) Delegating o-dentity and holding steadfast to the “it’s not my job” attitude. Many top executives see managing the link between CEO voice and corporate brand as something their PR and marketing firms do, along with managing a blog and the company’s Twitter feed – that’s why you hired them, right? However, control of a company’s online reputation can no longer be outsourced without further thought — or worse, kicked downstairs to IT and the SEO management team. Noise from the online world is too loud, complicated, and fast-moving to delegate this task. CEOs need to proactively communicate with potential customers or investors in social media outlets such as blogs, Twitter, Facebook, and LinkedIn. If you’re not making a connection between your voice and views as a CEO, and your company’s brand, you’ll become a corporate dinosaur. Think of Steve Jobs and Apple Computer, or Jeff Bezos at Amazon, execs who truly live and breathe their brands. The presence and voice of the CEO is now more important to branding than the right logo, tagline or campaign. 2) Clinging to one-way communication with customers. In the old days (that is, before 2003 or so), you talked to your customers and they didn’t talk back – or at least they didn’t talk back in a way that could result in a crisis in a matter of hours. If customers were unhappy, they called customer service, their problem was solved, and the CSR rep closed the file – end of the story. Nowadays, customer communications has morphed from a one-way street into a multi directional super highway, and CEOs who ignore this fact do so at significant peril. Top executives who are engaged with customers and online influencers on a daily basis can rectify problems before they turn into crises. To get a handle on the dialogue surrounding your company, you need to spend time reviewing the top 10 thought-leader blogs and Twitter feeds covering your industry – don’t rely on summaries from assistants or wait until they tell you about the negative buzz. You and your company should be engaged daily in two-way conversation with the top influencers in your industry, whether these are executives of other businesses or vocal customers. Granted, this won’t be an easy transition for executives who aren’t comfortable with such direct (and possibly confrontational) contact with influencers – it’s easier to deliver a speech and be done with it. Nevertheless, you need to ask questions and listen to what influencers are saying. Don’t talk “at” people — talk “with” them. 3) Underestimating the power of insights from unhappy customers. Building on the last point, not all CEOs are willing to accept the fact that today the power of one voice – that is, a customer – can provide valuable insights on products and services. Before social media changed the world, a disappointed consumer could only tell a handful of other people about their experience. Today, one viral posting about lousy service (like the infamous recording of an AOL member’s argument with a customer service rep) can result in thousands of social media posts or even stories in The New York Times or Wall Street Journal . Learn from Dell’s example of retooling customer service: After getting hammered in the blogosphere about poor response to online customer complaints, Dell created a “social media swat team” that monitored blogs for negative posts about Dell’s products. The posts are routed to this team, which can then quickly respond before the negative post gains traction. And be proactive: Don’t wait for complaints to come in through the toll-free number before you do anything about them – contact unhappy customers before they can negatively influence other customers. Airlines, often roundly criticized for poor service, are getting smarter about fast response to customer problems via Twitter and other social networks. Delta Air Lines now has a special team, @DeltaAssist , that monitors Twitter for passenger complaints. 4) Believing that customers understand the difference between The Wall Street Journal and a blogger. Executives think consumers can differentiate between a respected media outlet like The Wall Street Journal or The New York Times – whose staff are governed by a code of ethics, and whose lawyers ensure reportage is fair and accurate – and a blogger with a few readers who could be backed by your competition. Today everyone with a Internet access can be a “journalist,” regardless of whether they have had training and answer to a team of editors, or simply started a blog using free software. Don’t assume consumers can discern the nuances of journalism – if your customers take bloggers or Twitter users seriously, then you should too. When Sean Parker, an entrepreneur and the first president of Facebook, was concerned at how his portrayal in the movie “The Social Network” was damaging his online reputation, he didn’t just sit still. He reached out to Henry Blodget, CEO of the online business publication Business Insider and a Huffington Post columnist, to tell his side of the story . Thanks to Blodget’s posts, as well as tweets to his 24,000+ followers, Parker was able to present an alternate picture of his life and accomplishments. 5) Sending out inconsistent messages to external and internal audiences. Do you tell customers that you pride yourself on exemplary customer service, then fail to offer them a toll-free number for questions so they can speak with a real person? Do you proclaim your company as an innovator, yet tell your employees that you’re pulling back on R&D? You need to represent the company internally in the same way you do to your customers. Two excellent examples come to mind: Nordstrom and Gilt Groupe . Nordstrom is legendary for its in-store customer service, and has successful extended this experience to the web. Likewise, Gilt Groupe, the discount designer fashion website, projects an image of exclusivity and stellar customer service. Both embrace consistent messaging. There’s no disconnect, because the image is reality. When you make a mistake — like shoe retailer Kenneth Cole did recently by tweeting, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online,” — quickly apologize and communicate that the message is at odds with the company’s image, both inside and out. Cole tweeted : “I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.” Avoiding the “don’ts” above can help you gain visibility into and control of the online dialogue surrounding your company. Remember, if you don’t take charge of your o-dentity, the competition will be happy to do it for you.

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Naveen Jain: Manage Your Company’s Online Identity — Or The Competition Will Manage It For You

February 15, 2011

Your LinkedIn profile is diligently maintained, your blog is free of comment spam, and you tell your kids to wipe their Facebook pages clean of party photos. You work hard to maintain control of your personal online identity. But do you give the same attention to how your business is portrayed online? The online identity, or “o-dentity,” of your business can help or hinder its bottom line. Yet, too many executives fail to safeguard their company’s online reputation. If you allow disgruntled customers or bloggers with a grudge to speak out unhindered about your company, rest assured your competitors will pounce on this opportunity to spread the (negative) word. Following are the five most common mistakes top executives make regarding the management of their company’s o-dentity, and some advice on taking control to prevent a downward spiral. 1) Delegating o-dentity and holding steadfast to the “it’s not my job” attitude. Many top executives see managing the link between CEO voice and corporate brand as something their PR and marketing firms do, along with managing a blog and the company’s Twitter feed – that’s why you hired them, right? However, control of a company’s online reputation can no longer be outsourced without further thought — or worse, kicked downstairs to IT and the SEO management team. Noise from the online world is too loud, complicated, and fast-moving to delegate this task. CEOs need to proactively communicate with potential customers or investors in social media outlets such as blogs, Twitter, Facebook, and LinkedIn. If you’re not making a connection between your voice and views as a CEO, and your company’s brand, you’ll become a corporate dinosaur. Think of Steve Jobs and Apple Computer, or Jeff Bezos at Amazon, execs who truly live and breathe their brands. The presence and voice of the CEO is now more important to branding than the right logo, tagline or campaign. 2) Clinging to one-way communication with customers. In the old days (that is, before 2003 or so), you talked to your customers and they didn’t talk back – or at least they didn’t talk back in a way that could result in a crisis in a matter of hours. If customers were unhappy, they called customer service, their problem was solved, and the CSR rep closed the file – end of the story. Nowadays, customer communications has morphed from a one-way street into a multi directional super highway, and CEOs who ignore this fact do so at significant peril. Top executives who are engaged with customers and online influencers on a daily basis can rectify problems before they turn into crises. To get a handle on the dialogue surrounding your company, you need to spend time reviewing the top 10 thought-leader blogs and Twitter feeds covering your industry – don’t rely on summaries from assistants or wait until they tell you about the negative buzz. You and your company should be engaged daily in two-way conversation with the top influencers in your industry, whether these are executives of other businesses or vocal customers. Granted, this won’t be an easy transition for executives who aren’t comfortable with such direct (and possibly confrontational) contact with influencers – it’s easier to deliver a speech and be done with it. Nevertheless, you need to ask questions and listen to what influencers are saying. Don’t talk “at” people — talk “with” them. 3) Underestimating the power of insights from unhappy customers. Building on the last point, not all CEOs are willing to accept the fact that today the power of one voice – that is, a customer – can provide valuable insights on products and services. Before social media changed the world, a disappointed consumer could only tell a handful of other people about their experience. Today, one viral posting about lousy service (like the infamous recording of an AOL member’s argument with a customer service rep) can result in thousands of social media posts or even stories in The New York Times or Wall Street Journal . Learn from Dell’s example of retooling customer service: After getting hammered in the blogosphere about poor response to online customer complaints, Dell created a “social media swat team” that monitored blogs for negative posts about Dell’s products. The posts are routed to this team, which can then quickly respond before the negative post gains traction. And be proactive: Don’t wait for complaints to come in through the toll-free number before you do anything about them – contact unhappy customers before they can negatively influence other customers. Airlines, often roundly criticized for poor service, are getting smarter about fast response to customer problems via Twitter and other social networks. Delta Air Lines now has a special team, @DeltaAssist , that monitors Twitter for passenger complaints. 4) Believing that customers understand the difference between The Wall Street Journal and a blogger. Executives think consumers can differentiate between a respected media outlet like The Wall Street Journal or The New York Times – whose staff are governed by a code of ethics, and whose lawyers ensure reportage is fair and accurate – and a blogger with a few readers who could be backed by your competition. Today everyone with a Internet access can be a “journalist,” regardless of whether they have had training and answer to a team of editors, or simply started a blog using free software. Don’t assume consumers can discern the nuances of journalism – if your customers take bloggers or Twitter users seriously, then you should too. When Sean Parker, an entrepreneur and the first president of Facebook, was concerned at how his portrayal in the movie “The Social Network” was damaging his online reputation, he didn’t just sit still. He reached out to Henry Blodget, CEO of the online business publication Business Insider and a Huffington Post columnist, to tell his side of the story . Thanks to Blodget’s posts, as well as tweets to his 24,000+ followers, Parker was able to present an alternate picture of his life and accomplishments. 5) Sending out inconsistent messages to external and internal audiences. Do you tell customers that you pride yourself on exemplary customer service, then fail to offer them a toll-free number for questions so they can speak with a real person? Do you proclaim your company as an innovator, yet tell your employees that you’re pulling back on R&D? You need to represent the company internally in the same way you do to your customers. Two excellent examples come to mind: Nordstrom and Gilt Groupe . Nordstrom is legendary for its in-store customer service, and has successful extended this experience to the web. Likewise, Gilt Groupe, the discount designer fashion website, projects an image of exclusivity and stellar customer service. Both embrace consistent messaging. There’s no disconnect, because the image is reality. When you make a mistake — like shoe retailer Kenneth Cole did recently by tweeting, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online,” — quickly apologize and communicate that the message is at odds with the company’s image, both inside and out. Cole tweeted : “I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.” Avoiding the “don’ts” above can help you gain visibility into and control of the online dialogue surrounding your company. Remember, if you don’t take charge of your o-dentity, the competition will be happy to do it for you.

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Chris Weigant: Budget Season Overview

February 15, 2011

It’s “Budget Season” once again in Washington, and since it’s going to be a particularly contentious and complex one this year, it’s worth taking a moment at the beginning to provide an overview of the entire process which is about to play out over the next two or three months. There are, at this point, three main budget battles to be fought. One of these isn’t strictly a budget battle, but will likely devolve into one, hence its inclusion in the list. Two of these have hard and fast calendar deadlines. All three of them are going to be major political battles, and it’s unclear what the outcome of any of them is going to be at this point. Let’s look at these three items, in the order they’re going to be fought on Capitol Hill, and then we’ll take a look at some of the political constraints on each side of this fight.

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