strategies

So you have created all of the features of your membership site. You have a great sales page and you have promoted it through colleagues and social media and you have some initial members. Now how do you get more traction once all of the pieces are in place? Whether your membership program has been online for 4 weeks or 4 months, there are always ways to expand your marketing reach and gain more interest. 1. Give away a downloadable bonus gift – Make is something they can’t get anywhere else unless they are a member. In exchange for the valuable content, you now have their email address and you can periodically check in with them and share some of the topics that are being discussed on your member calls, your tips sheets, or your interviews. 2. Sell the monthly membership for $1.00 instead of the regular price for one risk-free month . What that does is capture their email address and credit card information. They are now included in a payment system that will be charged the next month. Of course they can cancel at any time. 3. Offer a month for free – with credit card information . You can do the one month for free offer as well and ask for credit card information – the challenge is if you ask for credit card information upfront people become suspicious that they will get roped into something when they simply wanted to access the membership for free. 4. Offer a month for free – without credit card information. If you offer a month for free without a credit card you obviously will not convert as many of those leads into customers but you will probably get a far greater response because no payment is required. This gives people an opportunity to try it. 5. You MUST stay connected . Regardless of what method you used to earn their contact information, you must make sure you stay in touch with people. If you constantly stay in touch in reasonable increments that are all lined up and scheduled, you will be able to convert some of your free members into buyers. Make sure your auto-responder messages are inviting… “I hope you are enjoying your monthly free membership….take a look at these additional products.” “You have probably already accessed the site and taken a look at tip this month but did you know…(and highlight some other strategies, etc.)” “As a member you also get these privileges… “If you want to have access to these case studies and success stories every single month, it is only19 and you can get signed up right now….before your trial period ends….” Always be thinking about the different ways you can provide ongoing content to your potential customer – for free or for sale. Peggy McColl is a New York Times best-selling author and an internationally recognized expert in the field of personal and professional development and Internet marketing.

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Peggy McColl: Building Momentum for Your Membership Site

Forex Strategy Outlook: Volatility Likely, Fast-Moving Strategies Favored in Days Ahead

January 31, 2011

Forex Strategy Outlook: Volatility Likely, Fast-Moving Strategies Favored in Days Ahead

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American Internet Services (AIS) Bolsters Team With New VP of Sales

November 30, 2010

Mark De John, an Expert in the Data Center and the Colocation Industries, to Drive Expansion and Go-to-Market Strategies

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Mike Debnar Joins Sonoa Systems to Lead Multichannel Offering for Retail and E-Commerce Companies

August 31, 2010

Debnar to Help Customers and Partners Drive Open API Strategies

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Video: McGinn Says IPhone 4 Flaw Should Be `Warning’ for Apple: Video

July 15, 2010

July 15 (Bloomberg) — Dan McGinn, chief executive officer at TMG Strategies, talks about the antenna design in Apple Inc.’s iPhone 4. Apple’s senior antenna expert voiced concern to Chief Executive Officer Steve Jobs in the early design phase of the iPhone 4 that the antenna design could lead to dropped calls, a person familiar with the matter said. McGinn speaks with Scarlet Fu on Bloomberg Television’s “InBusiness With Margaret Brennan.” (Source: Bloomberg)

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Irene Aldridge: What is High-Frequency Trading, Afterall?

July 8, 2010

High-frequency trading (HFT) uses quantitative investment computer programs to hold short-term positions in equities, options, futures, ETFs, currencies, and all other financial instruments that possess electronic trading capability. (Some securities, like Credit Default Swaps, for example, cannot be traded electronically, and are incompatible with investment algorithms.) Aiming to capture just a fraction of a penny per share or currency unit on every trade, high-frequency traders move in and out of such short-term positions several times each day. Fractions of a penny accumulate fast to produce significantly positive results at the end of every day. “High-frequency trading” became a buzzword in 2009, when Goldman Sachs accused one of their ex-employees of stealing their “cash cow,” a sophisticated computer program capable of generating millions of dollars in trading profits over short periods of time. Yet, HFT has been around since the early 1980s, when several stock exchanges first decided to experiment with electronic trading. Since the 1980s, HFT has been growing in scope, speed and complexity. At the heart of HFT is a simple idea that properly programmed computers are better traders than humans. Computers can easily read and process amounts of data so large it is inconceivable to humans. For example, frequently traded financial securities such as EUR/USD exchange rate can produce well over 100 distinct quotes each second. Each quote, or “tick,” carries unique information about concurrent market conditions. And while a dedicated team of human traders may be able to detect some tradeable irregularities in such fast-paced data over time, human brains are no match for computers that can accurately resolve and act upon all minute information infusions in the markets. Add to that the fact that computers seldom get ill, are easily replaceable, and have no emotions. Oh, and they’ve become really cheap. The complexity of computer technology currently required by many HFT systems pales in comparison with that required to play modern video games. As video game purveyors drive the prices of advanced computer technology down, high-frequency trading becomes increasingly affordable to anyone with an inclination for quantitative analysis and programming. Call this a .com 4.0 revolution: the latest technology long deployed in many other industries has finally arrived on Wall Street. Some high-frequency trading strategies are quantitative investing strategies deployed at high speeds. Other strategies, specific to high-frequency trading, work with market minutia, known as “microstructure.” In both cases, high-frequency traders feed off small intraday variations in prices and do not impact long-term investors.

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Macy’s Reports First-Quarter Profit as Sales Gain, Maintains 2010 Forecast

May 12, 2010

By Cotten Timberlake May 12 (Bloomberg) — Macy’s Inc. , the second-biggest U.S. department-store chain, reported a profit in the first quarter after sales accelerated and maintained its earnings forecast for the year, citing economic uncertainty. Net income totaled $23 million, or 5 cents a share, in the three months ended May 1, compared with a net loss of $88 million, or 21 cents, a year earlier, the Cincinnati-based company said today in a statement. Analysts estimated profit of 4 cents, the average of 11 predictions compiled by Bloomberg. The retailer increased its annual earnings forecast on April 27, after its strategy to tailor to local tastes and an improved U.S. economy lifted sales. Macy’s said today it’s premature to raise its guidance further. “Management seems to be in this camp that unemployment levels remain relatively high and there certainly seems to be uncertainty in the financial markets,” said Liz Dunn , a New York-based analyst with Thomas Weisel Partners LLC, who rates the stock “overweight.” “They do, though, seem to be expressing that they feel good about their business and that their strategies have resulted in them turning the corner.” Macy’s rose 74 cents, or 3.1 percent, to $24.64 at 9:35 a.m. in New York Stock Exchange composite trading. The shares had jumped 43 percent this year before today. Last month, Macy’s raised its forecast for annual earnings to $1.75 to $1.80 a share. Analysts estimate $1.88, the average of predictions compiled by Bloomberg. The retailer also said at the time that sales at stores open at least a year would climb 3 percent to 3.5 percent, compared with an earlier projection for a maximum gain of 2 percent. First-quarter revenue rose 7.2 percent to $5.57 billion, and same-store sales gained 5.5 percent, Macy’s said. To contact the reporter on this story: Cotten Timberlake in Washington at ctimberlake@bloomberg.net

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CRE Firms Lay Out Modes for Operating in a Post-Recessionary Environment

March 31, 2010

It’s the annual report season for the majority of public companies and those from REITs and real estate operating companies not only lay bare the damage from the economic declines of the last year, but also the strategies they intend to adopt this year…

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Sevara Partners’ Craig Schiffer Speaking at GoldenNetworking.com’s Distressed Real Estate Conference

March 26, 2010

Schiffer, Partner, Sevara Partners, to Dissect ‘Extend and Pretend’ or ‘Delay and Pray’ Strategies at GoldenNetworking.com’s Real Estate Leaders Forum 2010 Craig Schiffer, former Chief Executive Officer of the Americas at Dresdner Kleinwort and now with

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Video: McClellan, Jennings Discuss Health-Care Summit, Outlook: Video

February 26, 2010

Feb. 26 (Bloomberg) — Mark McClellan, director of the Engleberg Center for Health Care Reform at the Brookings Institution, and Chris Jennings, president of Jennings Policy Strategies, talk with Bloomberg’s Margaret Brennan about yesterday’s bipartisan summit in Washington on stalled health-care legislation. (This is an excerpt of the full interview. Source: Bloomberg)

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Workouts Take Center Stage Amid Historic Real Estate Collapse

February 8, 2010

/PRNewswire/ — The collapse of the U.S. housing and mortgage-backed securities markets has raised the stakes in real estate workouts and loan negotiations as never before — and both investors and legal professionals must retool their strategies to

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Save the Date for Newly Formatted Commercial Strategies for Success in Construction Lending Seminar: March 3-4, 2010 … (PRWeb via Yahoo! News)

December 28, 2009

The Strategies for Success in Construction Lending (SSCL) Seminar for the commercial industry will be held March 3-4, 2010 at The Ritz-Carlton, Denver in downtown Denver, Colorado.

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Video: In-Depth Look – Economic Trends

October 2, 2009

Interview and discussions with Paolo Pellegrini of the PSQR LLC, talking about his strategies to compete in the market. (Bloomberg News)

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