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The White House on Friday renewed its push for a consumer financial protection agency with President Obama and a senior economic official warning Congress and the U.S. Chamber of Commerce, the nation’s biggest business lobby, not to get in the way. “…It has never been more important to have a watchdog function like the one we’ve proposed,” Obama said. “And yet, predictably, a lot of the banks and big financial firms don’t like the idea of a consumer agency very much. In fact, the U.S. Chamber of Commerce is spending millions on an ad campaign to kill it.” Referring to the messages in those ads, Obama said they’re “completely false.” In a conference call with bloggers, Austan Goolsbee, a member of Obama’s Council of Economic Advisers and the chief economist for the White House Economic Recovery Advisory Board, reiterated the anti-special interest line, but also added that lobbyists determined to kill or defang the new consumer-focused agency continue to hold great sway with members of Congress. “It’s really important that we keep the focus on what is in the public interest,” Goolsbee said. “But without that focus this thing just becomes yet another bill that’s down in the bowls of the Banking Committee and Congress, and it gets chewed up and pushed by special interests, which is basically how we got to the regulatory environment we were in before that burned down and burned down the whole neighborhood with it.” Obama made a similar claim. “But all this hasn’t stopped the big financial firms and their lobbyists from mobilizing against change. They’re doing what they always do – descending on Congress and using every bit of influence they have to maintain a status quo that has maximized their profits at the expense of American consumers,” he said. “And since they’re worried they may not be able to kill this agency, they’re trying their hardest to weaken it – by asking for exemptions from this agency’s rules and enforcement; by fighting to keep open every gap and loophole they can find. And they’re very good at this, because that’s how business has been done in Washington for a very long time. In fact, over the last ten years, the Chamber of Commerce alone spent nearly half a billion dollars on lobbying – half a billion dollars.” The ambitious original proposals to protect consumers and reform the financial industry have already been scaled back . “Unfortunately, the damage from corporate lobbying in Congress may have already been done,” said John Taylor, president and CEO of the National Community Reinvestment Coalition, a pro-consumer association of more than 600 community-based organizations. “We thought Senator [Dick] Durbin (D-Ill.) made an apt and figurative statement when he said that the banks owned Congress, but perhaps his comment was meant to be literal. The ability of the proposed Consumer Financial Protection Agency (CFPA) to protect the most financially vulnerable individuals and communities has already been undermined by substantial changes to the bill.” WATCH: Obama’s full remarks below: Remarks of President Barack Obama–As Prepared For Delivery Consumer Financial Protection Event Friday, October 9, 2009 Washington, DC Good afternoon. For the last several months, this administration has been working with Congress to reform an outdated system of financial regulations and lax oversight that helped lead to last year’s crisis. And I want to thank Chairman Chris Dodd, Chairman Barney Frank, and Senator Richard Shelby for the leadership and enthusiasm they’ve shown throughout this process. Part of our reform effort involves putting in place new safeguards that would help prevent the irresponsibility and recklessness of a few from wreaking havoc on our entire financial system. We want to close gaps in regulation, eliminate overlap, and set rules of the road for Wall Street that make fair dealing and honest competition the only way for financial firms to win and prosper. But a central part of our reform effort is also aimed at protecting Americans who buy financial products and services every day – from mortgages to credit cards. It’s true that the crisis we faced was caused in part by people who took on too much debt and took out loans they couldn’t afford. But my concern are the millions of Americans who behaved responsibly and yet still found themselves in jeopardy because of the predatory practices of some in the financial industry. These are folks who signed contracts they didn’t always understand offered by lenders who didn’t always tell the truth. They were lured in by promises of low payments, and never made aware of the fine print and hidden fees. Secretary Geithner and I just finished meeting with some of these Americans who’ve joined us here today. You already heard from Patricia, who was forced to pay thousands of dollars in interest on a $550 payday loan. We also heard from Susan Chapman, who had excellent payment history until she was contacted by a broker who told her that she could lower the monthly payments on her mortgage. Instead, the loan they sold her ended up increasing her debt, and her principal has now gone up $20,000. We talked with Karen Cappuccio, who is still fending off foreclosure because her mortgage company duped her into taking out two expensive loans when they had originally promised her one low, fixed rate mortgage. We talked with Maxine Given, whose bank hit her with four separate overdraft charges because of one mortgage check that they ended up rejecting the very next day. And we talked with Andrew Giordano, whose bank made a mistake that cost him over $800 in overdraft fees. And when he caught their mistake, the bank only refunded part of the fees. As we’ve seen over the last year, abuses like these don’t just jeopardize the financial well-being of individual Americans – they can threaten the stability of the entire economy. And yet, the patchwork system of regulations we have now has failed to prevent these abuses. With seven different federal agencies each having a role, there is too little accountability, too many loopholes, and no single agency whose sole job it is to stand up for people like Patricia, Susan, Maxine, Andrew and Karen – no one whose chief responsibility it is stand up for the American consumer and for responsible banks and financial institutions. Under the reforms we’ve proposed, that will change. The new Consumer Financial Protection Agency that I have asked Congress to create will have just one mission: to look out for the financial interests of ordinary Americans. It will be charged with setting clear rules of the road for consumers and banks, and it will be able to enforce these rules across the board. This agency will have the power to make certain that consumers get information that is clear and concise – in plain language – so they can compare products and know exactly what they’re getting into. It will ensure that banks and other firms cannot hide behind those ridiculously confusing contracts – pages of fine print that no one can figure out. It will have the ability to enforce and build on the credit card reforms we passed earlier this year, so that consumers aren’t hit with unfair rate hikes, penalties, or hidden charges. It will require brokers to look out for the interests of families if they give advice about mortgages. And it will ensure transparency and fair-dealing for other financial products, like bank overdraft services and payday loans. In a financial system that has never been more complicated, it has never been more important to have a watchdog function like the one we’ve proposed. And yet, predictably, a lot of the banks and big financial firms don’t like the idea of a consumer agency very much. In fact, the U.S. Chamber of Commerce is spending millions on an ad campaign to kill it. You might have seen some of these ads – the ones that claim local butchers and other small businesses will somehow be harmed by this agency. This, of course, is completely false – and we’ve made clear that only businesses that offer financial services would be affected by this agency. Contrary to what some have argued, this agency would not restrict consumer choice and innovation. Nothing could be further from the truth. In the past, a lack of clear rules led to innovation of the wrong kind: the firms that did best were the ones that did the best job of hiding the real costs to consumers. By contrast, the consumer agency we’re proposing would set ground rules so that firms don’t have to compete to confuse families, but to give them better choices. This will also help small business entrepreneurs who often rely on credit cards and home equity loans to finance their start-ups. But all this hasn’t stopped the big financial firms and their lobbyists from mobilizing against change. They’re doing what they always do – descending on Congress and using every bit of influence they have to maintain a status quo that has maximized their profits at the expense of American consumers. And since they’re worried they may not be able to kill this agency, they’re trying their hardest to weaken it – by asking for exemptions from this agency’s rules and enforcement; by fighting to keep open every gap and loophole they can find. And they’re very good at this, because that’s how business has been done in Washington for a very long time. In fact, over the last ten years, the Chamber of Commerce alone spent nearly half a billion dollars on lobbying – half a billion dollars. Well the stories we heard today remind us that the American people cannot afford business-as-usual any longer. These Americans cannot afford high-priced lobbyists to argue their case. They are counting on us to be their advocate; to be their voice; to restore a sense of responsibility from Wall Street to Washington. That’s why we need a Consumer Financial Protection Agency that will stand up not for big banks and financial firms, but for hardworking Americans. That’s why we need regulatory reform that will reward innovation and competition instead of short-cuts and abuse. And that’s why we cannot let the special interests win this fight. We have already seen and lived the consequences of what happens when there is too little accountability on Wall Street and too little protection for Main Street, and I will not allow this country to go back there. It is time to move forward. It is time for real change. And I am confident we will get it done. Thank you. Get HuffPost Business On Facebook and Twitter !